01940 Spring 2024

SPRING 2024 | 15
BY RYAN VERMETTE
MAGAZINE STAFF
With the fast-paced world that
many find themselves in nowadays,
finding time to fit in a haircut
appointment can be difficult. It can
disrupt your workday if you schedule
it during the week. And many shops
aren’t open on Saturdays or Sundays.
Or if they are, they are likely only
open for a half day.
But now Lynnfield’s Nick Grava,
with his business partner, has found a
way to bring the barber to you.
Grava and co-founder Luke
Noreen have opened Mobile Barber,
a haircut shop on wheels that allows
customers to experience getting a
trim from the comfort of a
decked-out van, with an arsenal of
haircut supplies at their disposal.
Celebrating its one-year
anniversary this past February,
Mobile Barber has already traveled to
make hundreds of haircuts along the
North Shore. In today’s fast-paced
world, Noreen said people want
and need quick services on demand,
referencing their target demographic
of millennials.
“These young millennials, they
love convenience,” Noreen said. “The
waiting around vibe (at barbershops)
isn’t really there anymore. People are
just so busy in life, so we really found
the value of the convenience.”
The idea ironically came while
Noreen was cutting Grava’s hair at
his barbershop roughly two years ago.
Grava had been a regular at Noreen’s
shop and the two had been talking
about going into business together.
Previously, Noreen had been
traveling to luxury apartment
complexes to cut hair, but it quickly
became a hassle moving on foot. He
then pitched the idea of a barbershop
on wheels, and thus, Mobile Barber
was born.
It began by going from apartment
to apartment, largely in the Seaport
District in Boston, but the van now
travels almost anywhere in the state.
Headquartered at Grava’s family
car dealership in Malden, the van
has gone as far out as Springfield in
BARBER, continued on page 16
CUSTOM
MADE
AT YOUR
CONVENIENCE
IN-STORE OR BY APPOINTMENT AT YOUR HOME OR OFFICE
BRIONI | CANALI | ISAIA | ETON
85 Andover Street, Route 114, Danvers
978-774-4080 giblees.com
COME IN ONCE, YOU’LL BE A CUSTOMER FOR LIFE!