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Magzoid Magazine - Luxury Magazine in the Creative Space | March 2024 |

“Calligraphy is the most intimate, private, and spontaneous expressive means. Like a fingerprint or voice, it is unique with every person.” ― Hermann Zapf Welcome to the March edition of Magzoid Magazine, where creativity takes center stage in our special collaboration with Brands for Less and artist Advay Sureka. Our cover story celebrates the limitless possibilities of creativity with a unique partnership, promising an exploration of innovation and imagination. In our exclusive interview, artist Filippo Minelli unveils the intricate relationship between urbanism, cultural identity, and globalization through his exhibition, "The Idealised City." As the month begins, we also mark the beginning of Ramadan, a time of spiritual reflection and community.

“Calligraphy is the most intimate, private, and spontaneous expressive means. Like a fingerprint or voice, it is unique with every person.”
― Hermann Zapf

Welcome to the March edition of Magzoid Magazine, where creativity takes center stage in our special collaboration with Brands for Less and artist Advay Sureka.

Our cover story celebrates the limitless possibilities of creativity with a unique partnership, promising an exploration of innovation and imagination.

In our exclusive interview, artist Filippo Minelli unveils the intricate relationship between urbanism, cultural identity, and globalization through his exhibition, "The Idealised City."

As the month begins, we also mark the beginning of Ramadan, a time of spiritual reflection and community.

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EDITORIAL<br />

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“Calligraphy is <strong>the</strong> most <strong>in</strong>timate, private, and spontaneous expressive means.<br />

Like a f<strong>in</strong>gerpr<strong>in</strong>t or voice, it is unique with every person.” - Hermann Zapf<br />

Welcome to <strong>the</strong> <strong>March</strong> edition of <strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong>, where creativity takes center<br />

stage <strong>in</strong> our special collaboration with Brands for Less and artist Advay Sureka. As <strong>the</strong><br />

month beg<strong>in</strong>s, we also mark <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of Ramadan, a time of spiritual reflection<br />

and community.<br />

Our cover story celebrates <strong>the</strong> limitless possibilities of creativity with a unique partnership,<br />

promis<strong>in</strong>g an exploration of <strong>in</strong>novation and imag<strong>in</strong>ation.<br />

In our exclusive <strong>in</strong>terview, artist Filippo M<strong>in</strong>elli unveils <strong>the</strong> <strong>in</strong>tricate relationship between<br />

urbanism, cultural identity, and globalization through his exhibition, “The Idealised<br />

City.”<br />

Explore our AlUla Interviews, dive <strong>in</strong>to <strong>in</strong>sightful conversations with visionaries like Ali<br />

Karmi, Hall Haus Collective, Maitha Abdalla, and Reem Alnasser who share <strong>the</strong>ir artful<br />

<strong>in</strong>sights while work<strong>in</strong>g under <strong>the</strong> AlUla Arts Initiative. Rayan Nicolas, CEO of Amelia<br />

Dubai, shares Amelia Dubai’s perspectives on preserv<strong>in</strong>g and fur<strong>the</strong>r<strong>in</strong>g cul<strong>in</strong>ary expression<br />

and <strong>in</strong>novation.<br />

Jo<strong>in</strong> us <strong>in</strong> celebrat<strong>in</strong>g automotive <strong>in</strong>novation as we celebrate <strong>the</strong> 75 years anniversary<br />

of <strong>the</strong> FAW and Bestune with a one of convoy. Build<strong>in</strong>g on our previous partnership<br />

with Bestune and FAW which saw an artistic collaboration like no o<strong>the</strong>r.<br />

Our Designer’s Corner showcases <strong>the</strong> latest <strong>in</strong> fashion and timepieces, featur<strong>in</strong>g <strong>the</strong><br />

TAG Heuer Carrera Chronograph, MADLY Bespoke Jeweler’s dazzl<strong>in</strong>g creations, Axel<br />

Arigato Clean 360 Laceless shoes, and <strong>the</strong> Milestone FW24 and Acne Studios FW24<br />

Collection. Architectural wonders dives <strong>in</strong>to <strong>the</strong> Huawei Flagship Store by UNStudio and<br />

<strong>the</strong> Sussurro House by Davide Andracco Architetto, showcas<strong>in</strong>g <strong>in</strong>novation <strong>in</strong> design<br />

and function.<br />

Explore “<strong>March</strong>’s Blessed Picks,” curated dest<strong>in</strong>ations for d<strong>in</strong><strong>in</strong>g and accommodation,<br />

promis<strong>in</strong>g unforgettable experiences.<br />

Don’t miss <strong>the</strong> launch of <strong>the</strong> Artist <strong>in</strong> Focus <strong>2024</strong> coffee table book, a celebration of<br />

creativity and artistic vision.<br />

Jo<strong>in</strong> us on a journey of boundless creativity, where imag<strong>in</strong>ation knows no limits, and<br />

<strong>in</strong>novation knows no bounds. Happy read<strong>in</strong>g!<br />

Editor <strong>in</strong> Chief<br />

Saleha Khanam<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

5


CONTENTS<br />

CONVERSATIONS<br />

08<br />

40<br />

Filippo M<strong>in</strong>neli<br />

Rayan Nicolas<br />

BRUSHTROKES FROM THE PAST<br />

13<br />

COVER STORY<br />

15<br />

ART DUBAI <strong>2024</strong><br />

Rediscover<strong>in</strong>g <strong>the</strong> Artistry of Ibn<br />

Muqla: The Legacy of Naskh Font<br />

<strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong>’s Innovative<br />

Collaboration with Brands For Less<br />

and Advay Sureka<br />

20<br />

Art Dubai <strong>2024</strong>:<br />

A Cultural Extravaganza<br />

SIKKA<br />

45<br />

Sikka Art and Design Festival<br />

Illum<strong>in</strong>ates Al Sh<strong>in</strong>dagha Historic<br />

Neighbourhood<br />

ALULA<br />

26<br />

Arts AlUla unveils new Artist<br />

Residency Programmes and<br />

Participat<strong>in</strong>g <strong>Creative</strong>s<br />

FEATURED ARTIST<br />

51<br />

Sandeep Soni<br />

6 <strong>March</strong> <strong>2024</strong> www.magzoid.com


EVENTS<br />

46<br />

52<br />

58<br />

Artoze Unveils <strong>the</strong> <strong>2024</strong> Artist Calendar: A<br />

Mesmeriz<strong>in</strong>g Fusion of Art and Technology<br />

Bestune Celebrates FAW’s 70th Anniversary<br />

with a Grand Convoy, Supported by<br />

UAE Police Forces<br />

<strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong> Unveils ‘Artists <strong>in</strong><br />

Focus <strong>2024</strong>’: Celebrat<strong>in</strong>g Visionaries of<br />

Creativity<br />

DESIGNER’S CORNER<br />

64<br />

66<br />

68<br />

72<br />

76<br />

79<br />

82<br />

88<br />

90<br />

91<br />

92<br />

About Time<br />

Bl<strong>in</strong>g Bow<br />

On Foot<br />

Lux<br />

Unorthodox<br />

Toons & Manga<br />

Architectural Wonders<br />

Art Exhibitions & Events<br />

Featured Artwork<br />

Featured Photographs<br />

<strong>March</strong>’s Blessed Picks<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

7


CONVERSATIONS<br />

EXPLORING URBAN IDENTITY: THE ARTISTRY OF<br />

FILIPPO<br />

MINELLI<br />

Artist Filippo M<strong>in</strong>elli explores <strong>the</strong> <strong>in</strong>tricate relationship between urbanism, cultural identity, and globalization<br />

<strong>in</strong> his exhibition, “The Idealised City.” Through his work, M<strong>in</strong>elli delves <strong>in</strong>to <strong>the</strong> evolv<strong>in</strong>g<br />

landscapes of contemporary cities, exam<strong>in</strong><strong>in</strong>g how <strong>the</strong>y reshape <strong>in</strong>dividual and collective identities<br />

<strong>in</strong> <strong>the</strong> post-globalization era. He challenges conventional notions of au<strong>the</strong>nticity <strong>in</strong> urban development,<br />

draw<strong>in</strong>g parallels between historical ideals and modern urbanism. His use of various<br />

mediums, <strong>in</strong>clud<strong>in</strong>g photography, video, and <strong>in</strong>stallation art, creates immersive experiences that<br />

prompt viewers to engage with <strong>the</strong>mes of <strong>in</strong>trospection, au<strong>the</strong>nticity, and reality representation.<br />

8 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Your exhibition, “The Idealised City,” explores<br />

<strong>the</strong> <strong>in</strong>tersection of urbanism, cultural<br />

identity, and globalization. How do<br />

you believe contemporary cities are reshap<strong>in</strong>g<br />

<strong>in</strong>dividual and collective identities<br />

<strong>in</strong> <strong>the</strong> post-globalization era?<br />

S<strong>in</strong>ce globalization started we have seen<br />

a simplification of architectural details and<br />

urbanistic approaches, that on one side<br />

weakened local relations with identity and<br />

heritage, but on <strong>the</strong> o<strong>the</strong>r created spaces<br />

where people with similar lifestyles across<br />

<strong>the</strong> globe could quickly resettle and navigate<br />

with ease. While heritage and <strong>the</strong> relation<br />

with personal or common roots is a<br />

richness that has to be cultivated, <strong>in</strong> certa<strong>in</strong><br />

geographic areas and some maximalist environments<br />

it also became a burden to move<br />

towards present goals or to allow for spaces<br />

for experimentation to exist.<br />

Your work often delves <strong>in</strong>to <strong>the</strong> concept<br />

of ‘au<strong>the</strong>nticity’ <strong>in</strong> urban development.<br />

Can you elaborate on how you perceive<br />

<strong>the</strong> notion of au<strong>the</strong>nticity <strong>in</strong> <strong>the</strong> context of<br />

rapidly evolv<strong>in</strong>g cityscapes, particularly<br />

<strong>in</strong> regions like <strong>the</strong> Gulf where modernization<br />

<strong>in</strong>tersects with traditional cultures?<br />

Au<strong>the</strong>nticity has to do with truth, as opposed<br />

to representation, and if we look at<br />

this def<strong>in</strong>ition fastly evolv<strong>in</strong>g landscapes are<br />

becom<strong>in</strong>g more au<strong>the</strong>ntic than many static<br />

landscapes. When I talk about static landscapes<br />

I primarily refer to urban environments,<br />

as <strong>the</strong>re’s noth<strong>in</strong>g unau<strong>the</strong>ntic or static,<br />

but what is <strong>the</strong> purpose of transform<strong>in</strong>g<br />

heritage and historical centers - <strong>in</strong> Europe<br />

for example - <strong>in</strong>to mere scenography for<br />

cosmopolitans and tourists when <strong>the</strong>ir function<br />

as liv<strong>in</strong>g cities vanishes? These spaces<br />

became places of representation, sometimes<br />

even enactment. If you look at evolv<strong>in</strong>g<br />

landscapes <strong>in</strong> <strong>the</strong> Middle East or elsewhere<br />

<strong>in</strong>stead you will f<strong>in</strong>d less representation and<br />

more au<strong>the</strong>nticity even if it could sound paradoxical.<br />

Old isn’t a synonym for au<strong>the</strong>ntic<br />

anymore.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

9


CONVERSATIONS<br />

The exhibition parallels historical urban<br />

ideals such as Alberti’s ‘Ideal City’ and<br />

Al-Farabi’s ‘Virtuous City’ with modern<br />

urbanism. How do you see <strong>the</strong>se historical<br />

perspectives <strong>in</strong>form<strong>in</strong>g contemporary<br />

urban development, especially <strong>in</strong> cities<br />

like Dubai, known for <strong>the</strong>ir rapid transformation?<br />

The ‘Ideal City’ and <strong>the</strong> ‘Virtuous City’ are<br />

both immense <strong>in</strong>terpretations, if not suggestions,<br />

of how cities should be. Luckily I’m<br />

not a politician or a professional <strong>in</strong> creat<strong>in</strong>g<br />

frameworks to live <strong>in</strong>to, I’m pretty sure I’d be<br />

a questionable counselor, but <strong>the</strong>se <strong>in</strong>terstices<br />

that are necessarily created between<br />

past and present, natural and digital, local<br />

and global, reality and representation are a<br />

labyr<strong>in</strong>th I often get lost <strong>in</strong>to. What personally<br />

fasc<strong>in</strong>ates me about Dubai is its ability<br />

to preserve immaterial heritage even if <strong>the</strong><br />

landscape changed completely and keeps<br />

evolv<strong>in</strong>g, which I expla<strong>in</strong> myself with its orig<strong>in</strong>s<br />

<strong>in</strong> Bedou<strong>in</strong> culture: <strong>the</strong> ability to adapt<br />

to present needs and question <strong>the</strong> status<br />

quo, and <strong>the</strong> trait of be<strong>in</strong>g welcom<strong>in</strong>g and<br />

generous.<br />

10 <strong>March</strong> <strong>2024</strong> www.magzoid.com


You mentioned <strong>the</strong> <strong>in</strong>fluence of Bedou<strong>in</strong><br />

traditions and nomadic practices on <strong>the</strong><br />

Gulf Region’s urban development. How<br />

do <strong>the</strong>se traditional elements contribute<br />

to shap<strong>in</strong>g <strong>the</strong> contemporary landscape,<br />

and what role do <strong>the</strong>y play as alternatives<br />

to conventional preservation methods?<br />

I’m not sure I’m right about it, I would love<br />

to speak with local professionals to be better<br />

<strong>in</strong>formed. But if <strong>the</strong>se traits lead<strong>in</strong>g to constant<br />

modification are somehow funded, it’s<br />

fasc<strong>in</strong>at<strong>in</strong>g to see how brave it is to experiment<br />

without fear, to adapt, even fail if necessary<br />

to change plans and restructure, to<br />

accept new needs without too much nostalgia<br />

about <strong>the</strong> imm<strong>in</strong>ent past. That’s basically<br />

what <strong>the</strong>rapists tell you to do as <strong>in</strong>dividuals,<br />

it’s quite remarkable to implement it at <strong>the</strong><br />

<strong>in</strong>stitutional level.<br />

Your use of photography, video, and <strong>in</strong>stallation<br />

art creates an immersive experience<br />

for viewers, extend<strong>in</strong>g <strong>in</strong>to <strong>the</strong> digital<br />

realm. How do you see digital mediums<br />

enhanc<strong>in</strong>g or alter<strong>in</strong>g <strong>the</strong> way audiences<br />

engage with <strong>the</strong>mes of <strong>in</strong>trospection,<br />

au<strong>the</strong>nticity, and reality representation <strong>in</strong><br />

your work?<br />

Digital mediums, especially <strong>in</strong>teractive<br />

ones, are still tricky as <strong>the</strong>y still have a specific<br />

k<strong>in</strong>d of aes<strong>the</strong>tics that doesn’t allow for<br />

confusion: <strong>the</strong>y look digital, which is often<br />

associated with non-au<strong>the</strong>ntic, or transitory.<br />

It’s gett<strong>in</strong>g better with AI comput<strong>in</strong>g but<br />

still. Anyway, what I’m <strong>in</strong>terested <strong>in</strong> <strong>the</strong> most<br />

isn’t what is au<strong>the</strong>ntic and what is not, but<br />

why mean<strong>in</strong>gs need to be challenged and<br />

reshaped as we go forward <strong>in</strong> this journey.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

11


12 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


BRUSHSTROKES FROM THE PAST<br />

REDISCOVERING THE ARTISTRY OF IBN MUQLA:<br />

THE LEGACY OF NASKH FONT<br />

In <strong>the</strong> <strong>in</strong>tricate tapestry of art history, certa<strong>in</strong> figures emerge whose contributions transcend <strong>the</strong>ir time, leav<strong>in</strong>g<br />

an <strong>in</strong>delible mark on <strong>the</strong> artistic landscape for centuries to come. Among <strong>the</strong>se lum<strong>in</strong>aries stands Ibn Muqla, a<br />

visionary calligrapher whose mastery of <strong>the</strong> Arabic script revolutionized <strong>the</strong> art of writ<strong>in</strong>g and left an endur<strong>in</strong>g<br />

legacy, most notably through <strong>the</strong> development of <strong>the</strong> Naskh font.<br />

Born <strong>in</strong> Baghdad dur<strong>in</strong>g <strong>the</strong> 9th century,<br />

Ibn Muqla was a polymath revered<br />

for his expertise <strong>in</strong> various<br />

fields, <strong>in</strong>clud<strong>in</strong>g calligraphy, l<strong>in</strong>guistics,<br />

and politics. However, it is his profound<br />

<strong>in</strong>fluence on Arabic script that cont<strong>in</strong>ues<br />

to captivate scholars and artists alike. Ibn<br />

Muqla’s revolutionary approach to calligraphy<br />

not only elevated it to a form of high art<br />

but also standardized <strong>the</strong> Arabic script, provid<strong>in</strong>g<br />

a foundation for future generations of<br />

calligraphers.<br />

At <strong>the</strong> heart of Ibn Muqla’s contributions<br />

lies <strong>the</strong> development of <strong>the</strong> Naskh font, a<br />

script characterized by its clear, legible, and<br />

elegant strokes. Naskh, which means “copy<strong>in</strong>g”<br />

or “transcription” <strong>in</strong> Arabic, emerged as<br />

a ref<strong>in</strong>ed and versatile script suitable for various<br />

writ<strong>in</strong>g purposes, from manuscripts to<br />

official documents. Its balanced proportions,<br />

consistent letterforms, and fluidity made it an<br />

ideal choice for both decorative and practical<br />

applications.<br />

One of Ibn Muqla’s most endur<strong>in</strong>g <strong>in</strong>novations<br />

was <strong>the</strong> concept of proportionality <strong>in</strong><br />

calligraphy, which he meticulously def<strong>in</strong>ed<br />

through a series of geometric pr<strong>in</strong>ciples.<br />

By <strong>in</strong>troduc<strong>in</strong>g <strong>the</strong> concept of alif (vertical<br />

strokes), waw (horizontal strokes), and mim<br />

(curved strokes), Ibn Muqla established a<br />

precise system for construct<strong>in</strong>g letters with<strong>in</strong><br />

<strong>the</strong> Naskh script. This systematic approach<br />

not only enhanced <strong>the</strong> visual harmony of <strong>the</strong><br />

script but also facilitated its reproduction<br />

across diverse mediums.<br />

Ibn Muqla’s dedication to perfection extended<br />

beyond mere aes<strong>the</strong>tics; he sought<br />

to imbue <strong>the</strong> Naskh script with spiritual significance,<br />

align<strong>in</strong>g its geometric pr<strong>in</strong>ciples<br />

with metaphysical concepts. For Ibn Muqla,<br />

calligraphy was not merely a skill but a sacred<br />

art form through which <strong>the</strong> div<strong>in</strong>e could<br />

be expressed. Each stroke, meticulously<br />

crafted with <strong>in</strong>tention and devotion, served<br />

as a reflection of <strong>the</strong> artist’s spiritual journey.<br />

The endur<strong>in</strong>g legacy of Ibn Muqla’s Naskh<br />

font transcends <strong>the</strong> boundaries of time and<br />

space, <strong>in</strong>fluenc<strong>in</strong>g generations of calligraphers<br />

and artists across <strong>the</strong> globe. From<br />

<strong>the</strong> illum<strong>in</strong>ated manuscripts of medieval Andalusia<br />

to <strong>the</strong> ornate <strong>in</strong>scriptions adorn<strong>in</strong>g<br />

mosques and palaces <strong>in</strong> <strong>the</strong> Islamic world,<br />

<strong>the</strong> Naskh script cont<strong>in</strong>ues to serve as a<br />

testament to Ibn Muqla’s genius and artistic<br />

vision.<br />

As we reflect on <strong>the</strong> brushstrokes from <strong>the</strong><br />

past, Ibn Muqla’s legacy rem<strong>in</strong>ds us of <strong>the</strong><br />

transformative power of art to transcend cultural<br />

divides and connect humanity across<br />

generations. His mastery of <strong>the</strong> Naskh font<br />

not only enriched <strong>the</strong> aes<strong>the</strong>tic heritage of<br />

<strong>the</strong> Arabic script but also underscored <strong>the</strong><br />

profound <strong>in</strong>tersection of art, spirituality, and<br />

cultural identity. In honor<strong>in</strong>g Ibn Muqla’s contributions,<br />

we pay homage to <strong>the</strong> endur<strong>in</strong>g<br />

beauty and significance of calligraphy as a<br />

timeless art form.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

13


14 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


COVER STORY<br />

CREATIVITY KNOWS NO BOUNDS<br />

MAGZOID MAGAZINE’S<br />

INNOVATIVE COLLABORATION<br />

WITH BRANDS FOR LESS AND<br />

ADVAY SUREKA<br />

In a groundbreak<strong>in</strong>g move, <strong>the</strong> <strong>March</strong> cover of <strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong> undergoes<br />

a strik<strong>in</strong>g transformation, adopt<strong>in</strong>g <strong>the</strong> vibrant aes<strong>the</strong>tic of a Brands For Less<br />

(BFL) retail bag. This design choice seamlessly blends <strong>the</strong> world of fashion<br />

retail with <strong>the</strong> realm of pr<strong>in</strong>ted media, offer<strong>in</strong>g readers a visually captivat<strong>in</strong>g<br />

experience right from <strong>the</strong> cover.<br />

What makes this collaboration<br />

even more noteworthy is <strong>the</strong><br />

<strong>in</strong>corporation of a unique Ramadan-<strong>the</strong>med<br />

doodle by <strong>the</strong><br />

exceptionally talented young artist, Advay<br />

Sureka. Chosen as one of <strong>the</strong> w<strong>in</strong>ners <strong>in</strong> <strong>the</strong><br />

Kids’ Art Competition CREATE2.0, hosted by<br />

<strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong> on September 8th, 2023,<br />

Advay’s doodles stand out for <strong>the</strong>ir creativity<br />

and celebrate <strong>the</strong> joyous spirit of Ramadan.<br />

The collaboration brea<strong>the</strong>s life <strong>in</strong>to <strong>the</strong><br />

magaz<strong>in</strong>e cover, which now serves as a<br />

canvas rem<strong>in</strong>iscent of a BFL shopp<strong>in</strong>g bag.<br />

The iconic yellow hue, synonymous with <strong>the</strong><br />

BFL brand, dom<strong>in</strong>ates <strong>the</strong> cover, creat<strong>in</strong>g a<br />

seamless connection to <strong>the</strong> brand’s identity.<br />

This bold design choice reflects <strong>the</strong> dar<strong>in</strong>g<br />

and <strong>in</strong>novative spirit of BFL, echo<strong>in</strong>g <strong>the</strong><br />

brand’s commitment to push<strong>in</strong>g boundaries<br />

and embrac<strong>in</strong>g creativity.<br />

The chosen doodles by Advay Sureka are<br />

a testament to <strong>the</strong> young artist’s talent and<br />

<strong>the</strong> keen eye of <strong>the</strong> BFL team <strong>in</strong> recogniz<strong>in</strong>g<br />

fresh and unique perspectives. The Ramadan-<strong>the</strong>med<br />

doodles showcase lanterns,<br />

mosques, and people com<strong>in</strong>g toge<strong>the</strong>r <strong>in</strong><br />

joyous celebration, perfectly captur<strong>in</strong>g <strong>the</strong><br />

essence of <strong>the</strong> Ramadan season. It’s a celebration<br />

not just of art but also of culture and<br />

community.<br />

Moreover, this collaboration extends beyond<br />

<strong>the</strong> magaz<strong>in</strong>e cover. Brands For Less<br />

has decided to feature Advay’s doodles on<br />

<strong>the</strong>ir iconic shopp<strong>in</strong>g bags, elevat<strong>in</strong>g <strong>the</strong>se<br />

everyday items <strong>in</strong>to portable canvases of<br />

artistic expression. This <strong>in</strong>novative move not<br />

only adds an element of exclusivity to <strong>the</strong><br />

shopp<strong>in</strong>g bags but also br<strong>in</strong>gs art <strong>in</strong>to <strong>the</strong><br />

daily lives of Brands For Less customers,<br />

creat<strong>in</strong>g a unique and memorable shopp<strong>in</strong>g<br />

experience.<br />

This forward-th<strong>in</strong>k<strong>in</strong>g <strong>in</strong>itiative aligns<br />

seamlessly with <strong>the</strong> visionary m<strong>in</strong>dset of<br />

<strong>the</strong> BFL Group’s CEO, Toufic Kreidieh. By<br />

actively seek<strong>in</strong>g and promot<strong>in</strong>g <strong>the</strong> work of<br />

young talents like Advay Sureka, Brands For<br />

Less demonstrates a commitment to foster<strong>in</strong>g<br />

creativity at every level. The move not<br />

only enhances <strong>the</strong> brand’s image but also<br />

contributes to <strong>the</strong> cultural enrichment of its<br />

customer base.<br />

<strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong>’s <strong>March</strong> cover is not<br />

just a visual treat; it’s a testament to <strong>the</strong> power<br />

of collaboration and <strong>the</strong> boundless nature<br />

of creativity. As <strong>the</strong> title suggests, “Creativity<br />

Knows No Bounds,” and this partnership<br />

between <strong>Magzoid</strong>, Brands For Less, and<br />

Advay Sureka exemplifies that creativity <strong>in</strong>deed<br />

has <strong>the</strong> power to transcend mediums<br />

and br<strong>in</strong>g people toge<strong>the</strong>r <strong>in</strong> celebration of<br />

art and culture.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

15


IN CONVERSATION WITH<br />

TOUFIC<br />

KREIDIEH<br />

16 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


COVER STORY<br />

What <strong>in</strong>spired Brands for Less to embark<br />

on an <strong>in</strong>itiative like CREATE 2.0 to support<br />

young artists and creators?<br />

Brands For Less is an <strong>in</strong>clusive brand that<br />

is committed to foster<strong>in</strong>g creativity and <strong>in</strong>novation,<br />

and <strong>the</strong> CREATE 2.0 <strong>in</strong>itiative embodies<br />

this dedication by provid<strong>in</strong>g a platform<br />

for both renowned and upcom<strong>in</strong>g artists. We<br />

recognize <strong>the</strong> immense talent and potential<br />

among <strong>the</strong>se creators, which is why we<br />

heavily collaborate with <strong>the</strong>se <strong>in</strong>dividuals.<br />

We believe <strong>in</strong> <strong>the</strong> power of creativity to <strong>in</strong>spire,<br />

connect, and transform lives, and we<br />

are honored to play a role <strong>in</strong> promot<strong>in</strong>g <strong>the</strong>se<br />

promis<strong>in</strong>g artists.<br />

Could you elaborate on how you envision<br />

this partnership contribut<strong>in</strong>g to <strong>the</strong> cultural<br />

growth of <strong>the</strong> UAE and enrich<strong>in</strong>g society<br />

with diverse forms of creativity?<br />

Through this collaboration, we envision<br />

creat<strong>in</strong>g a dynamic platform that not only<br />

showcases diversity and creativity but also<br />

amplifies voices from across cultures, arts,<br />

and society.<br />

We also aim to curate engag<strong>in</strong>g content,<br />

thought-provok<strong>in</strong>g discussions, and immersive<br />

experiences that <strong>in</strong>spire conversations,<br />

foster connections, and promote a much<br />

deeper understand<strong>in</strong>g of our rich culture.<br />

By host<strong>in</strong>g immersive exhibitions and <strong>in</strong>teractive<br />

workshops, our goal is to create<br />

<strong>in</strong>clusive spaces where diverse voices and<br />

perspectives can thrive toge<strong>the</strong>r.<br />

Through this, we want to aspire to transcend<br />

boundaries, ignite imag<strong>in</strong>ations, and<br />

create a sense of unity among diversity. Our<br />

efforts will also empower communities to<br />

embrace <strong>the</strong>ir unique cultural heritage while<br />

embrac<strong>in</strong>g <strong>the</strong> richness of o<strong>the</strong>rs.<br />

Advay Sureka’s artwork was selected to<br />

adorn <strong>the</strong> cover of <strong>Magzoid</strong>’s upcom<strong>in</strong>g<br />

edition. What qualities or <strong>the</strong>mes <strong>in</strong> his<br />

design particularly resonated with Brands<br />

for Less’ ethos and goals?<br />

Advay Sureka’s artwork features a captivat<strong>in</strong>g<br />

blend of creativity, <strong>in</strong>novation, and<br />

culture that resonates with Brands for Less’<br />

ethos and goals. His design not only captures<br />

<strong>the</strong> vibrancy and diversity of our society<br />

but also br<strong>in</strong>gs <strong>in</strong> a sense of <strong>in</strong>spiration<br />

and empowerment that aligns with our mission.<br />

While all <strong>the</strong> talents showcased exceptional<br />

work, what dist<strong>in</strong>guishes Advay’s artwork<br />

apart is its ability to transcend boundaries<br />

and connect with audiences on a profound<br />

level. His <strong>in</strong>tricate details, and thought-out<br />

<strong>the</strong>mes reflects a commitment to excellence<br />

and a passion for storytell<strong>in</strong>g.<br />

Advay’s design embodies <strong>the</strong> spirit of <strong>in</strong>clusivity<br />

and celebration of <strong>in</strong>dividuality that<br />

lies at <strong>the</strong> heart of Brands for Less. By featur<strong>in</strong>g<br />

his artwork on <strong>the</strong> cover of <strong>Magzoid</strong>’s<br />

upcom<strong>in</strong>g edition, we not only showcase his<br />

talent but also celebrate <strong>the</strong> diverse perspectives<br />

and voices that make our community<br />

so beautiful and dynamic.<br />

We are honored to collaborate with such a<br />

talented artist and look forward to shar<strong>in</strong>g his<br />

vision with our audience.<br />

In what ways do you see collaborations<br />

like this one, impact<strong>in</strong>g <strong>the</strong> perception<br />

of Brands for Less with<strong>in</strong> <strong>the</strong> community<br />

and among your stakeholders?<br />

These collaborations demonstrate our<br />

commitment to support<strong>in</strong>g creativity and local<br />

talent. By partner<strong>in</strong>g with organizations<br />

and <strong>in</strong>dividuals who share our values, we<br />

showcase our dedication to mak<strong>in</strong>g mean<strong>in</strong>gful<br />

contributions beyond <strong>the</strong> realm of retail.<br />

This provides us with unique opportunities<br />

to engage with our community <strong>in</strong> au<strong>the</strong>ntic<br />

and <strong>in</strong>novative ways. This allows us to connect<br />

with our stakeholders on a deeper level,<br />

build<strong>in</strong>g stronger relationships built on<br />

shared <strong>in</strong>terests, morals, and goals.<br />

As a co-founder and group CEO, how important<br />

is it for you personally to support<br />

cultural <strong>in</strong>itiatives and community-based<br />

projects <strong>in</strong> <strong>the</strong> UAE?<br />

Support<strong>in</strong>g cultural <strong>in</strong>itiatives and community-based<br />

projects <strong>in</strong> <strong>the</strong> UAE holds immense<br />

personal significance to me. Beyond<br />

our bus<strong>in</strong>ess objectives, I believe <strong>in</strong> <strong>the</strong> impact<br />

it can have on society and <strong>the</strong> <strong>in</strong>dividuals<br />

with<strong>in</strong> it. The citizens and residents of<br />

<strong>the</strong> UAE love to celebrate <strong>the</strong> rich tapestry<br />

of cultures, it is what def<strong>in</strong>es this remarkable<br />

country, a diverse blend.<br />

Personally, support<strong>in</strong>g talented kids also<br />

aligns with my values, I love mak<strong>in</strong>g mean<strong>in</strong>gful<br />

differences <strong>in</strong> people’s lives, <strong>in</strong>spir<strong>in</strong>g<br />

hope, and creat<strong>in</strong>g opportunities for growth<br />

and self-expression, which is also why I<br />

started Brands For Less <strong>in</strong> <strong>the</strong> first place.<br />

Can you elaborate on Brands for Less’<br />

broader commitment to promot<strong>in</strong>g art and<br />

culture with<strong>in</strong> <strong>the</strong> UAE beyond this specific<br />

collaboration with <strong>Magzoid</strong>?<br />

Our first BFL headquarters located <strong>in</strong> <strong>the</strong><br />

UAE is where our organization grew and<br />

developed <strong>in</strong>to what it is today. Without <strong>the</strong><br />

support of <strong>the</strong> people and government of<br />

this country, we wouldn’t be one of <strong>the</strong> lead<strong>in</strong>g<br />

off-price retailers we are today. Hence,<br />

we view ourselves as <strong>in</strong>tegral members of<br />

<strong>the</strong> UAE community. We uphold this commitment<br />

through various partnerships aimed at<br />

support<strong>in</strong>g young talents through collaborations<br />

and event sponsorships.<br />

We have <strong>in</strong>corporated elements of art <strong>in</strong>to<br />

our retail spaces and offices, transform<strong>in</strong>g<br />

<strong>the</strong>m <strong>in</strong>to hubs where customers can experience<br />

<strong>the</strong> vibrancy of both fashion and art.<br />

Additionally, we have partnered with artists<br />

from diverse backgrounds for key moments<br />

and campaigns. We believe <strong>in</strong> utiliz<strong>in</strong>g our<br />

platform and resources to support artistic<br />

expression, preserve culture, and engage<br />

with <strong>the</strong> community.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

17


What role do you see Brands for Less<br />

play<strong>in</strong>g <strong>in</strong> shap<strong>in</strong>g <strong>the</strong> cultural landscape<br />

of <strong>the</strong> UAE, particularly <strong>in</strong> relation to support<strong>in</strong>g<br />

local artists and creative endeavours?<br />

Through strategic sponsorship, collaborations<br />

and community engagements, Brands<br />

For Less empowers artists to use <strong>the</strong>ir voices<br />

and talents to connect with diverse audiences<br />

and contribute mean<strong>in</strong>gfully to <strong>the</strong><br />

artistic tapestry of <strong>the</strong> nation. As advocates<br />

for artistic excellence and cultural diversity,<br />

we strive to <strong>in</strong>spire, engage, and uplift communities<br />

through transformative creative experiences.<br />

In essence, Brands For Less is not just a<br />

retailer, we are active participants <strong>in</strong> shap<strong>in</strong>g<br />

a dynamic cultural landscape that reflects<br />

<strong>the</strong> spirit, diversity, and creativity of <strong>the</strong> UAE.<br />

We rema<strong>in</strong> steadfast <strong>in</strong> our commitment to<br />

champion<strong>in</strong>g local artists and driv<strong>in</strong>g positive<br />

change through <strong>the</strong> power of art and<br />

culture.<br />

What are your comments about one of <strong>the</strong><br />

most unique cover of <strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong><br />

that’s gett<strong>in</strong>g designed?<br />

The unique cover design of <strong>Magzoid</strong><br />

<strong>Magaz<strong>in</strong>e</strong> is captivat<strong>in</strong>g and <strong>in</strong>novative. It<br />

captures attention with its bold aes<strong>the</strong>tic<br />

and imagery, sett<strong>in</strong>g it apart from conventional<br />

magaz<strong>in</strong>e covers. It not only reflects<br />

<strong>the</strong> identity of <strong>the</strong> magaz<strong>in</strong>e but also speaks<br />

to <strong>the</strong> diverse <strong>in</strong>terests of its readership.<br />

The design showcases a visual representation<br />

of <strong>the</strong> magaz<strong>in</strong>e’s editorial content,<br />

stories, <strong>in</strong>sights and experiences that await<br />

with<strong>in</strong> its pages. Consider<strong>in</strong>g it was done by<br />

a 10-year-old, it sets a high standard for creativity<br />

and orig<strong>in</strong>ality that is sure to leave a<br />

last<strong>in</strong>g impression on its audience.<br />

TO THE CREATIVE COMMUNITY OF THE UAE, YOUR TALENT, PASSION, AND INNOVATION<br />

INSPIRE US ALL. YOUR ARTISTRY ENRICHES OUR LIVES AND SHAPES THE CULTURAL<br />

LANDSCAPE OF THE NATION. KEEP CREATING, CHALLENGING, AND SHARING YOUR<br />

UNIQUE PERSPECTIVES. BRANDS FOR LESS STANDS WITH YOU, SEES YOU, AND HEARS<br />

YOU. TOGETHER, LET’S CELEBRATE THE TRANSFORMATIVE POWER OF CREATIVITY AND<br />

BUILD A COMMUNITY WHERE EVERY VOICE AND SMILE IS VALUED.”<br />

TOUFIC KREIDIEH<br />

18 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


COVER STORY<br />

I WANT TO THANK BRAND FOR LESS FOR GIVING<br />

ME THIS OPPORTUNITY. MY DESIGN IS AROUND<br />

THE THEME OF RAMADAN, YOU CAN SEE ELE-<br />

MENTS SUCH AS LANTERNS, MOSQUES AND<br />

PEOPLE PRAYING.”<br />

ADVAY SUREKA<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

19


UAE<br />

ART DUBAI <strong>2024</strong><br />

A CULTURAL EXTRAVAGANZA<br />

Art Dubai, <strong>the</strong> premier art fair of <strong>the</strong> Middle East, unveils its 17th edition with a dazzl<strong>in</strong>g array of<br />

programm<strong>in</strong>g and partnerships set to captivate audiences from <strong>March</strong> 1 to 3 at Mad<strong>in</strong>at Jumeirah,<br />

Dubai. With previews on February 28 and 29, <strong>the</strong> fair promises an enrich<strong>in</strong>g experience for art<br />

enthusiasts and cultural aficionados alike.<br />

This year’s highlights <strong>in</strong>clude a diverse<br />

series of newly commissioned performances<br />

explor<strong>in</strong>g <strong>the</strong>mes of heal<strong>in</strong>g,<br />

hope, and <strong>the</strong> transformative power<br />

of art. The Global Art Forum, a cornerstone<br />

of Art Dubai’s summit, spearheads discussions<br />

on <strong>the</strong> nexus between extreme wea<strong>the</strong>r<br />

and global change, featur<strong>in</strong>g lum<strong>in</strong>aries<br />

from <strong>the</strong> art, architecture, and academic<br />

spheres.<br />

A.R.M. Hold<strong>in</strong>g Children’s Programme,<br />

now <strong>in</strong> its fourth edition, kicks off at <strong>the</strong><br />

fair before extend<strong>in</strong>g its reach to over 100<br />

schools and 15,000 students, foster<strong>in</strong>g<br />

creativity and environmental awareness<br />

among <strong>the</strong> youth. Moreover, ‘Heart <strong>Space</strong>’,<br />

a groundbreak<strong>in</strong>g digital <strong>in</strong>stallation by artist<br />

Krista Kim, promises an immersive experience,<br />

courtesy of Julius Baer’s global NEXT<br />

<strong>in</strong>itiative.<br />

Art Dubai’s expanded collaborations with<br />

local and <strong>in</strong>ternational partners underscore<br />

its commitment to foster<strong>in</strong>g creativity and<br />

<strong>in</strong>novation. From thought-provok<strong>in</strong>g talks to<br />

cutt<strong>in</strong>g-edge digital art <strong>in</strong>itiatives, <strong>the</strong> fair<br />

offers a dynamic platform for dialogue and<br />

exchange.<br />

Pablo del Val, Artistic Director of Art<br />

Dubai, emphasizes <strong>the</strong> fair’s role as a cultural<br />

beacon, transcend<strong>in</strong>g its commercial<br />

roots to champion artistic expression and<br />

community engagement. Benedetta Ghione,<br />

Executive Director, echoes this sentiment,<br />

highlight<strong>in</strong>g <strong>the</strong> fair’s pivotal role <strong>in</strong> shap<strong>in</strong>g<br />

Dubai’s cultural landscape and nurtur<strong>in</strong>g <strong>the</strong><br />

next generation of cultural leaders.<br />

Under <strong>the</strong> patronage of His Highness<br />

Sheikh Mohammed b<strong>in</strong> Rashid Al Maktoum,<br />

Art Dubai epitomizes <strong>the</strong> city’s spirit of <strong>in</strong>novation<br />

and <strong>in</strong>clusivity. With an eclectic mix of<br />

exhibitions, commissions, and educational<br />

<strong>in</strong>itiatives, Art Dubai <strong>2024</strong> promises to be a<br />

celebration of creativity, diversity, and artistic<br />

excellence.<br />

As Art Dubai Week unfolds across <strong>the</strong><br />

UAE, galleries, museums, and <strong>in</strong>dependent<br />

art spaces come alive with a plethora<br />

of exhibitions and events, fur<strong>the</strong>r cement<strong>in</strong>g<br />

Dubai’s status as a global cultural hub. From<br />

solo exhibitions to experimental <strong>in</strong>stallations,<br />

<strong>the</strong> weeklong extravaganza offers a multifaceted<br />

exploration of contemporary art and<br />

culture.<br />

Art Dubai <strong>2024</strong> is a testament to Dubai’s<br />

unwaver<strong>in</strong>g commitment to foster<strong>in</strong>g creativity,<br />

foster<strong>in</strong>g dialogue, and shap<strong>in</strong>g <strong>the</strong><br />

future of global art discourse.<br />

20 <strong>March</strong> <strong>2024</strong> www.magzoid.com


www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

21


RAMADAN<br />

WISHES EVERYONE<br />

RAMADAN<br />

KAREEM<br />

22 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


As <strong>the</strong> auspicious month of Ramadan<br />

beg<strong>in</strong>s, may <strong>the</strong> crescent-shaped moon<br />

brighten your path toward enlightenment<br />

and may you and your loved ones be<br />

blessed with peace and grace.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

23


PICTURE STORY<br />

PHOTO BY MARYAM B ON UNSPLASH<br />

24 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


FROM PODCASTS TO EVENTS:<br />

ANKIT CHOPRA’S FOX MEDIA<br />

& ENTERTAINMENT ELEVATES<br />

DIGITAL ENGAGEMENT<br />

STANDARDS IN UAE<br />

UAE<br />

In <strong>the</strong> contemporary digital landscape, <strong>the</strong><br />

significance of content creation is paramount.<br />

Viewers today crave relatable content,<br />

and creators who tap <strong>in</strong>to this demand f<strong>in</strong>d<br />

<strong>the</strong>mselves resonat<strong>in</strong>g more effectively with<br />

<strong>the</strong>ir audience. UAE-based Ankit Chopra<br />

founded Fox Media and Enterta<strong>in</strong>ment, converg<strong>in</strong>g<br />

all <strong>the</strong>se aspects with two dist<strong>in</strong>ct<br />

<strong>in</strong>itiatives - Timeout With Ankit and Dubee<br />

Kids.<br />

The Timeout With Ankit YouTube channel<br />

ga<strong>in</strong>ed immense popularity right from its<br />

<strong>in</strong>ception, after hav<strong>in</strong>g garnered over 4 million<br />

views with<strong>in</strong> <strong>the</strong> first few months. Ankit<br />

Chopra has engaged <strong>in</strong> conversations with<br />

some of <strong>the</strong> biggest Indian and <strong>in</strong>ternational<br />

celebrities and prom<strong>in</strong>ent personalities from<br />

all walks of life on this channel.<br />

Although <strong>the</strong> l<strong>in</strong>eup for <strong>the</strong> upcom<strong>in</strong>g episodes<br />

is pretty impressive, <strong>the</strong> list of notable<br />

celebs already featured on <strong>the</strong> Timeout With<br />

Ankit podcast is expansive, <strong>in</strong>clud<strong>in</strong>g <strong>the</strong><br />

likes of Prem Chopra, Shakti Kapoor, Dariush<br />

Soudi, Sharman Joshi, Dr.Samiir Yusuf,<br />

Ahmad Jaber and Anil Sharma.<br />

Recently, FoxME made history with <strong>the</strong><br />

first-of-its-k<strong>in</strong>d open podcast event <strong>in</strong> UAE,<br />

featur<strong>in</strong>g <strong>the</strong> celebrated Bollywood Icons<br />

Sohail Khan and Arbaaz Khan at BurJuman<br />

Mall on February 11, <strong>2024</strong>. The event, hosted<br />

under <strong>the</strong> banner of ‘Timeout With Ankit,’<br />

exceeded all expectations, mark<strong>in</strong>g a significant<br />

milestone <strong>in</strong> <strong>the</strong> UAE’s podcast<strong>in</strong>g<br />

landscape with more than 300 people present<br />

at <strong>the</strong> venue <strong>in</strong> high spirits.<br />

“This event sets a new standard for live<br />

podcast<strong>in</strong>g <strong>in</strong> <strong>the</strong> UAE, and I couldn’t be<br />

more proud of what Fox has achieved. We<br />

will be back bigger, better and louder!!!”-<br />

says Ankit Chopra.<br />

Fox Media and Enterta<strong>in</strong>ment also has a<br />

second YouTube channel, Dubee Kids, serv<strong>in</strong>g<br />

as a comprehensive content hub that is<br />

<strong>in</strong>formative and sheer fun for kids. The channel<br />

features UAE-based Kids Aliyah, Viren,<br />

Aviraj, Ayaan, Arjun & Vayu who are <strong>the</strong> cast<br />

of <strong>the</strong> show engag<strong>in</strong>g <strong>in</strong> playdates, various<br />

learn<strong>in</strong>g experiences, and excit<strong>in</strong>g outdoor<br />

activities, curat<strong>in</strong>g a one-stop dest<strong>in</strong>ation for<br />

all fun and <strong>in</strong>formative th<strong>in</strong>gs for kids <strong>in</strong> <strong>the</strong><br />

UAE.<br />

Additionally, Fox Media and Enterta<strong>in</strong>ment<br />

navigates partnership and co-brand<strong>in</strong>g opportunities<br />

by build<strong>in</strong>g beneficial alliances.<br />

Advertis<strong>in</strong>g and market<strong>in</strong>g is one of <strong>the</strong><br />

areas <strong>in</strong> which Fox Media and Enterta<strong>in</strong>ment<br />

excels, with services like OBD, SMS,<br />

WhatsApp for Bus<strong>in</strong>ess, Content Creation,<br />

and custom Brand Build<strong>in</strong>g for <strong>the</strong>ir clients.<br />

In essence, Fox Media and Enterta<strong>in</strong>ment’s<br />

mission is to spread engag<strong>in</strong>g audio-visual<br />

content with <strong>the</strong> eventual goal<br />

plan of build<strong>in</strong>g local talent from UAE and<br />

ventur<strong>in</strong>g <strong>in</strong>to films and music videos as <strong>the</strong><br />

next step to become <strong>the</strong> ultimate dest<strong>in</strong>ation<br />

for top-notch Content x Market<strong>in</strong>g.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

25


ALULA<br />

ARTS ALULA UNVEILS<br />

NEW ARTIST RESIDENCY<br />

PROGRAMMES AND<br />

PARTICIPATING CREATIVES<br />

AlUla, <strong>the</strong> jewel of Saudi Arabia’s<br />

cultural heritage, captivates <strong>the</strong><br />

world at <strong>the</strong> <strong>in</strong>tersection of history<br />

and <strong>in</strong>novation. As a grow<strong>in</strong>g hub of<br />

cultural significance, AlUla acts as a canvas<br />

where <strong>the</strong> past and present meet, craft<strong>in</strong>g<br />

compositions of artistic expression. Today,<br />

a series of excit<strong>in</strong>g new Artist Residency<br />

Programmes is unveiled, elevat<strong>in</strong>g AlUla<br />

as a cultural focus and <strong>in</strong>vit<strong>in</strong>g artists and<br />

designers from all around <strong>the</strong> world to contribute<br />

to <strong>the</strong> ongo<strong>in</strong>g storyl<strong>in</strong>e of this vital<br />

heritage.<br />

Arts AlUla and <strong>the</strong> French Agency for Al-<br />

Ula Development (Afalula) have launched<br />

<strong>the</strong> new season of <strong>the</strong> AlUla Artist Residency<br />

Programme, a total of six programmes – five<br />

residencies and one alumni programme –<br />

tak<strong>in</strong>g place dur<strong>in</strong>g <strong>the</strong> 2023/<strong>2024</strong> season.<br />

Artists and designers from all over <strong>the</strong> world<br />

will participate <strong>in</strong> a rich and diverse range of<br />

residencies, spann<strong>in</strong>g visual arts and performance,<br />

botanical and landscap<strong>in</strong>g, heritage<br />

and <strong>in</strong>novation, and more.<br />

The new season of <strong>the</strong> AlUla Artist Residency<br />

Programme will fur<strong>the</strong>r establish<br />

AlUla as a global hub for creative m<strong>in</strong>ds,<br />

draw<strong>in</strong>g <strong>in</strong>spiration from its natural wonders,<br />

rich history, and diverse society. Toge<strong>the</strong>r<br />

<strong>the</strong> programmes encourage artists and creatives<br />

to explore <strong>the</strong> boundless possibilities<br />

of AlUla, highlight<strong>in</strong>g it as <strong>the</strong> go-to dest<strong>in</strong>ation<br />

for immersive residencies.<br />

Dur<strong>in</strong>g <strong>the</strong> AlUla Arts Festival, visitors will<br />

get <strong>the</strong> first opportunity to see some of <strong>the</strong><br />

<strong>in</strong>spir<strong>in</strong>g creations of <strong>the</strong> AlUla Artist Residency<br />

Programmes as <strong>the</strong>y preview <strong>the</strong> festival<br />

itself. The residencies will be showcas<strong>in</strong>g<br />

two exhibitions at <strong>the</strong> AlUla Arts Festival<br />

from 9th February until 2nd <strong>March</strong> <strong>2024</strong>. The<br />

exhibitions will be for <strong>the</strong> Visual Art Residency<br />

and <strong>the</strong> Design Residency. This collective<br />

and artistic <strong>in</strong>itiative cont<strong>in</strong>ues to establish<br />

AlUla as a vibrant cultural programme, encourag<strong>in</strong>g<br />

visitors to enjoy <strong>the</strong> remarkable<br />

curations of <strong>the</strong>se residency programmes.<br />

26 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


AlUla Visual Art Residency, 7 participat<strong>in</strong>g<br />

Artists:<br />

• Maitha Abdalla (United Arab Emirates)<br />

• Reem Al Nasser (K<strong>in</strong>gdom of Saudi<br />

Arabia)<br />

• Hugo Servan<strong>in</strong> (France)<br />

• Joel Spr<strong>in</strong>g (Australia)<br />

• Marlon De Azambuja (Brazil)<br />

• Bianca Bondi (South Africa) and Guillaume<br />

Bouisset (France)<br />

Curation and artists liaison led by Maryam<br />

Bilal, Independent Curator.<br />

AlUla Design Residency, ran from October<br />

2023 to February <strong>2024</strong>, with five designers<br />

tak<strong>in</strong>g part:<br />

The Design Residency was a five-month<br />

programme <strong>in</strong> AlUla that brouhgt toge<strong>the</strong>r<br />

designers and experts on-site. Participants,<br />

ei<strong>the</strong>r <strong>in</strong>dividuals or collectives, worked<br />

across multiple discipl<strong>in</strong>es such as <strong>in</strong>frastructure<br />

development and architectural design,<br />

explor<strong>in</strong>g public realm <strong>in</strong>terventions<br />

and urban furniture, susta<strong>in</strong>ability and local<br />

build<strong>in</strong>g materials. Their f<strong>in</strong>d<strong>in</strong>gs, pieces<br />

and prototypes were showcased <strong>in</strong> an exhibition<br />

at <strong>the</strong> Arts Festival <strong>in</strong> February <strong>2024</strong>.<br />

AlUla Design Residency, 5 participat<strong>in</strong>g<br />

designers:<br />

• Bahra<strong>in</strong>i Danish – Collective (Bahra<strong>in</strong> /<br />

Denmark)<br />

• Hall Haus – Collective (France)<br />

• Studio Raw Material - Collective (India)<br />

• Leen Ajlan – (K<strong>in</strong>gdom of Saudi Arabia)<br />

• Leo Orta (France)<br />

Curation and designers liaison led by Ali<br />

Ismail Karimi, Pr<strong>in</strong>cipal at Civil Architecture.<br />

Arts, Landscap<strong>in</strong>g, Botany and Agriculture<br />

Residency, runs from January <strong>2024</strong> to<br />

May <strong>2024</strong>, with six artists tak<strong>in</strong>g part:<br />

This residency will ga<strong>the</strong>r <strong>in</strong>ternationally<br />

renowned artists, engag<strong>in</strong>g <strong>in</strong> research at<br />

<strong>the</strong> <strong>in</strong>tersection of art, landscap<strong>in</strong>g, botany,<br />

and agriculture. The residency serves as <strong>the</strong><br />

<strong>in</strong>itial foundation for highlight<strong>in</strong>g <strong>the</strong> future<br />

contemporary art museum <strong>in</strong> AlUla. It will enable<br />

creatives to <strong>in</strong>itiate research for public<br />

art commissions, tied to <strong>the</strong> museum’s gardens.<br />

It will celebrate <strong>the</strong> <strong>in</strong>tricate tapestry of<br />

AlUla’s botanical diversity; unveil<strong>in</strong>g nature’s<br />

canvas.<br />

PROGRAMMES:<br />

AlUla Visual Art Residency, runs from October<br />

2023 to February <strong>2024</strong>, with seven<br />

artists tak<strong>in</strong>g part:<br />

Bridg<strong>in</strong>g art, science and local narratives,<br />

this residency spotlights a unique collaboration<br />

between artists and on-site scientific<br />

experts, as well as representatives of <strong>the</strong> local<br />

community. It focuses on research while<br />

offer<strong>in</strong>g production opportunities, aim<strong>in</strong>g<br />

to draw <strong>in</strong>spiration from <strong>the</strong> area’s ancient<br />

heritage and development; contemplat<strong>in</strong>g<br />

issues such as <strong>in</strong>terspecies connections,<br />

human vs. non-human, local folklore and<br />

tale. Artists’ processes and outcomes will be<br />

showcased <strong>in</strong> an exhibition at <strong>the</strong> Arts Festival<br />

<strong>in</strong> February <strong>2024</strong>.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

27


ALULA<br />

AlUla Heritage and Innovation Residency,<br />

runs from May <strong>2024</strong> to June <strong>2024</strong>, with six<br />

artists tak<strong>in</strong>g part:<br />

This specific programme focuses on explor<strong>in</strong>g<br />

<strong>the</strong> fusion between art and digital<br />

technology, past and future, <strong>in</strong> <strong>the</strong> context<br />

of a land rooted <strong>in</strong> more than 200,000 years<br />

of human history. Unlike o<strong>the</strong>r programmes,<br />

it will emphasise research over production,<br />

propos<strong>in</strong>g to artists a platform of reflection<br />

to nurture exist<strong>in</strong>g or future projects, and it<br />

will have an open studio which will replace<br />

a formal exhibition. <strong>Creative</strong>s are <strong>in</strong>vited to<br />

feed, absorb, and accumulate all manners<br />

of cultural artefacts or natural elements, <strong>in</strong>tertw<strong>in</strong><strong>in</strong>g<br />

<strong>the</strong>m with <strong>the</strong>ir imag<strong>in</strong>ations and<br />

techniques, to write <strong>the</strong> scenarios of an<br />

imag<strong>in</strong>ed future.<br />

Long-Term Residencies, runs from December<br />

2023 onwards, with three artists<br />

tak<strong>in</strong>g part:<br />

This new format has been developed to<br />

offer what is <strong>the</strong> most precious for artists:<br />

TIME. Targeted at confirmed artists from<br />

around <strong>the</strong> world, selected creatives will call<br />

this spectacular oasis-city home over an extensive<br />

timeframe of over a year, with field<br />

trips throughout <strong>the</strong> research, creation and<br />

production process. Artists from <strong>the</strong> region<br />

and abroad will be able to pursue <strong>the</strong>ir artistic<br />

endeavours through experimentation,<br />

lead<strong>in</strong>g to ambitious commissioned projects<br />

to nurture AlUla cultural assets collections<br />

and o<strong>the</strong>r creative projects. Two of <strong>the</strong> selected<br />

artists will be partak<strong>in</strong>g <strong>in</strong> <strong>the</strong> contemporary<br />

art museum <strong>in</strong> AlUla’s pre-open<strong>in</strong>g<br />

programme, and <strong>the</strong> third artist will <strong>the</strong>n be<br />

selected to participate <strong>in</strong> a separate project<br />

tied to a signature ecolodge hotel (Dar Tantora),<br />

which will open <strong>in</strong> January <strong>2024</strong>.<br />

Long-Term Residencies, 3 participat<strong>in</strong>g<br />

artists:<br />

• Tarek Atoui (Lebanon)<br />

• Grégory Chatonsky (France)<br />

• Ayman Zedani (K<strong>in</strong>gdom of Saudi Arabia),<br />

as a cont<strong>in</strong>uation of his previous<br />

research-based residency <strong>in</strong> January<br />

– <strong>March</strong> 2023<br />

Alumni Circle for Artists, April <strong>2024</strong>:<br />

The Royal Commission for AlUla (RCU)<br />

and <strong>the</strong> French Agency for AlUla Development<br />

(Afalula) are committed to nurtur<strong>in</strong>g a<br />

long-term relationship with <strong>the</strong> artists <strong>the</strong>y<br />

<strong>in</strong>vite; as well as to follow <strong>the</strong>ir career, plus<br />

<strong>the</strong> evolution of <strong>the</strong>ir projects <strong>in</strong>itiated onsite.<br />

As a manifestation of <strong>the</strong>ir ethos to imag<strong>in</strong>e<br />

“a dest<strong>in</strong>ation built by artists”, <strong>2024</strong> will see<br />

<strong>the</strong> first iteration of a yearly symposium ga<strong>the</strong>r<strong>in</strong>g<br />

alumni from <strong>the</strong> AlUla Artists Residency<br />

Programme, streng<strong>the</strong>n<strong>in</strong>g <strong>the</strong> development<br />

of a dialogue forum and collaboration<br />

amongst and with artists <strong>in</strong> <strong>the</strong> long run.<br />

The Alumni Circle will serve as a dialogue<br />

forum for valuable feedback and reflections<br />

on <strong>the</strong> residency’s impact, and how to better<br />

embed arts and create bigger growth<br />

through AlUla.<br />

Collectively, AlUla Artist Residency is a<br />

step fur<strong>the</strong>r towards build<strong>in</strong>g a thriv<strong>in</strong>g ecosystem<br />

for local, regional and <strong>in</strong>ternational<br />

artists that will be embedded <strong>in</strong> AlUla, and<br />

will cont<strong>in</strong>ue to give artists access to remarkable<br />

curatorial and artistic support <strong>in</strong> addition<br />

to production facilities<br />

AlUla’s Artist Residency Programme is<br />

a testament to our commitment to foster<strong>in</strong>g<br />

a dynamic global hub for creativity.<br />

We are craft<strong>in</strong>g a rich collage beyond<br />

<strong>in</strong>dividual projects across six diverse<br />

programmes, from visual art to design,<br />

landscap<strong>in</strong>g, and heritage. These <strong>in</strong>itiatives<br />

draw <strong>in</strong>spiration from AlUla’s natural<br />

wonders and history. Beyond <strong>the</strong><br />

residencies, our Long-Term Residencies<br />

and <strong>the</strong> <strong>in</strong>troduction of <strong>the</strong> Alumni<br />

Circle demonstrate our dedication to<br />

susta<strong>in</strong><strong>in</strong>g creative relationships. As we<br />

showcase <strong>the</strong> outcomes at <strong>the</strong> AlUla<br />

Arts Festival, we unveil not just art but<br />

<strong>the</strong> evolv<strong>in</strong>g soul of AlUla, <strong>in</strong>vit<strong>in</strong>g artists<br />

from around <strong>the</strong> world to become custodians<br />

of our cultural narrative and contribute<br />

to a thriv<strong>in</strong>g artistic ecosystem<br />

that transcends borders”<br />

Ali Alghazzawi,<br />

Arts & <strong>Creative</strong> Opportunities<br />

Lead, RCU.<br />

28 <strong>March</strong> <strong>2024</strong> www.magzoid.com


The AlUla Artist Residency Programme<br />

offers a framework for creatives to<br />

mean<strong>in</strong>gfully <strong>in</strong>tegrate and engage with<br />

<strong>the</strong> larger project and an <strong>in</strong>sight <strong>in</strong>to<br />

how <strong>the</strong> community processes changes<br />

and is better <strong>in</strong>cluded. Ultimately, it<br />

steers us <strong>in</strong> <strong>the</strong> right direction, draw<strong>in</strong>g<br />

on <strong>the</strong> artists’ perceptions and questions<br />

- if not critique - while offer<strong>in</strong>g time<br />

and an unparalleled context to develop<br />

one’s practice. Residencies are a<br />

cornerstone of <strong>the</strong> arts and a creative<br />

<strong>in</strong>dustries’ strategy for AlUla; modular<br />

vehicles deeply rooted <strong>in</strong> <strong>the</strong> land and<br />

its heritage, <strong>in</strong> contrast with short-term<br />

diluted programmes which can sometimes<br />

be less profound”<br />

Arnaud Morand,<br />

Head of Arts & Innovation,<br />

(AFALULA).<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

29


ALULA<br />

IN CONVERSATION WITH<br />

ALI<br />

KARIMI<br />

30 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Q. Your work delves <strong>in</strong>to social hous<strong>in</strong>g,<br />

public space, and <strong>the</strong> landscape of GCC<br />

countries. Could you share <strong>the</strong> underly<strong>in</strong>g<br />

philosophy that guides your architectural<br />

approach, particularly <strong>in</strong> address<strong>in</strong>g <strong>the</strong><br />

unique socio-cultural contexts of <strong>the</strong>se<br />

regions?<br />

I’m <strong>in</strong>terested <strong>in</strong> practices that generate<br />

<strong>the</strong>ir own context. For us this means<br />

unearth<strong>in</strong>g histories and piec<strong>in</strong>g toge<strong>the</strong>r<br />

narratives that expla<strong>in</strong> and reconfigure our<br />

relationship to build<strong>in</strong>gs and <strong>the</strong> landscape<br />

<strong>the</strong>y <strong>in</strong>habit. For example our proposal for<br />

<strong>the</strong> Abu Makhrouq park competition <strong>in</strong> Riyadh<br />

built off <strong>the</strong> history of farms plot subdivision<br />

<strong>in</strong> Arabia to propose a productive<br />

landscape for a public park. Mov<strong>in</strong>g back<br />

and forth between research and design is<br />

<strong>the</strong> only way we can imag<strong>in</strong>e produc<strong>in</strong>g architectural<br />

work that is both contextual and<br />

didactic. It allows build<strong>in</strong>gs to operate as<br />

m<strong>in</strong>iature ideas of <strong>the</strong> world – re<strong>in</strong>forc<strong>in</strong>g an<br />

experience or a way we want to <strong>in</strong>habit <strong>the</strong><br />

world around us.<br />

Q. As co-founder of Civil Architecture<br />

and curator of <strong>the</strong> Kuwait Pavilion at <strong>the</strong><br />

2016 Venice Biennale, you’ve engaged <strong>in</strong><br />

collaborative projects on both local and<br />

<strong>in</strong>ternational scales. How do you see collaborative<br />

efforts shap<strong>in</strong>g <strong>the</strong> narrative<br />

and impact of contemporary architectural<br />

discourse?<br />

Architecture by def<strong>in</strong>ition is a collaborative<br />

effort – its vision is typically s<strong>in</strong>gular and authored<br />

by a practice but its commission<strong>in</strong>g,<br />

production, execution and habitation is collective<br />

and collaborative. It is impossible for<br />

us not to see our projects (and architecture<br />

<strong>in</strong> general) as open-ended and <strong>in</strong>corporat<strong>in</strong>g<br />

many different authors. Also, and maybe<br />

more importantly, we just enjoy collaborat<strong>in</strong>g<br />

and learn<strong>in</strong>g from o<strong>the</strong>rs – so it’s not just that<br />

we can’t imag<strong>in</strong>e operat<strong>in</strong>g o<strong>the</strong>rwise, it’s<br />

that we wouldn’t want to. We’ve collaborated<br />

with illustrators to render projects, with textile<br />

artists to produce textiles and with furniture<br />

designers to produce objects for build<strong>in</strong>gs.<br />

Each project allows us to experience new<br />

ways of mak<strong>in</strong>g, of draw<strong>in</strong>gs and th<strong>in</strong>k<strong>in</strong>g<br />

– and for us this helps both re<strong>in</strong>force how<br />

we see th<strong>in</strong>gs as architects, as well as push<br />

<strong>the</strong> limits of our discipl<strong>in</strong>ary perspective by<br />

enfold<strong>in</strong>g different perspectives on mak<strong>in</strong>g,<br />

collaborat<strong>in</strong>g or th<strong>in</strong>k<strong>in</strong>g through <strong>the</strong> design<br />

process.<br />

Q. Hav<strong>in</strong>g taught at Rice University<br />

School of Architecture and <strong>the</strong> University<br />

of Bahra<strong>in</strong>, how do you perceive <strong>the</strong> role<br />

of education <strong>in</strong> shap<strong>in</strong>g <strong>the</strong> next generation<br />

of architects, and what <strong>in</strong>sights from<br />

your professional journey do you br<strong>in</strong>g<br />

<strong>in</strong>to <strong>the</strong> classroom?<br />

I try not to go <strong>in</strong>to a classroom or studio<br />

with a set of <strong>in</strong>sights to share or with <strong>the</strong> goal<br />

of shap<strong>in</strong>g a next generation of architects.<br />

Ra<strong>the</strong>r, I go <strong>in</strong>to a classroom with <strong>the</strong> idea<br />

that I am <strong>in</strong>terested <strong>in</strong> th<strong>in</strong>gs – landscapes,<br />

histories, ways of see<strong>in</strong>g architecture - and<br />

<strong>the</strong>re are people <strong>in</strong> <strong>the</strong> room that are equally<br />

<strong>in</strong>terested <strong>in</strong> <strong>the</strong> same th<strong>in</strong>gs and want to<br />

explore <strong>the</strong>m toge<strong>the</strong>r. Most of my teach<strong>in</strong>g<br />

has been <strong>in</strong> sem<strong>in</strong>ars and design studios, so<br />

<strong>the</strong> work ends with collective explorations of<br />

a topic until we feel like we’ve answered <strong>the</strong><br />

questions we started with. If I treat <strong>the</strong> process<br />

like I have all <strong>the</strong> answers to share with<br />

students or <strong>in</strong>sights for <strong>the</strong>m to absorb <strong>the</strong>n<br />

it runs counter to what I feel like my role is as<br />

an educator: which is to encourage students<br />

to be curious about <strong>the</strong>ir subject of <strong>in</strong>terest<br />

and to f<strong>in</strong>d a way of be<strong>in</strong>g passionate about<br />

resolv<strong>in</strong>g <strong>the</strong>ir curiosities. That process only<br />

works if I’m equally curious and passionate<br />

about <strong>the</strong>ir work as <strong>the</strong>y are.<br />

Q. Your work has been exhibited <strong>in</strong> prestigious<br />

events like <strong>the</strong> Sharjah Architecture<br />

Triennale and Oslo Triennale. How has exposure<br />

on such diverse <strong>in</strong>ternational platforms<br />

<strong>in</strong>fluenced your creative process,<br />

and what global dialogues do you believe<br />

are crucial for <strong>the</strong> evolution of contemporary<br />

architecture?<br />

Exhibit<strong>in</strong>g <strong>in</strong> <strong>the</strong> region and abroad for<br />

us has been important because it allows<br />

us to th<strong>in</strong>k through ideas with different audiences.<br />

If we show someth<strong>in</strong>g <strong>in</strong> <strong>the</strong> Gulf<br />

to a regional audience <strong>the</strong>re are different<br />

resonances, questions and take-away than<br />

to a European, East Asian or Lat<strong>in</strong> American<br />

audience. We like see<strong>in</strong>g how ideas travel<br />

and where <strong>the</strong>y resonate. There’s no such<br />

th<strong>in</strong>g as a ubiquitous global contemporary<br />

architecture. There are factions and localities,<br />

strands and genealogies. For us allow<strong>in</strong>g<br />

ideas to travel helps us expand <strong>the</strong>m and<br />

put <strong>the</strong>m <strong>in</strong> conversation with o<strong>the</strong>r modes<br />

of thought.<br />

Q. With a Master’s <strong>in</strong> Architecture from<br />

<strong>the</strong> Harvard Graduate School of Design,<br />

you’ve experienced diverse architectural<br />

landscapes. How do you navigate <strong>the</strong> delicate<br />

balance between preserv<strong>in</strong>g traditional<br />

architectural elements, particularly<br />

<strong>in</strong> <strong>the</strong> Gulf, while <strong>in</strong>corporat<strong>in</strong>g <strong>in</strong>novative<br />

and forward-look<strong>in</strong>g design concepts?<br />

I don’t see it as a delicate balance, nor<br />

do I really see any tension because we don’t<br />

th<strong>in</strong>k of architecture <strong>in</strong> those terms. There’s<br />

no vector from past to present, nor is <strong>the</strong>re<br />

tradition and externality – <strong>the</strong>re are only<br />

ideas that dictate a practice and <strong>the</strong> build<strong>in</strong>gs<br />

that practice produces. We focus on<br />

what we feel are important ideas and produce<br />

build<strong>in</strong>gs that manifest those ideas.<br />

Everyth<strong>in</strong>g else is just idiosyncrasies and<br />

particulars.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

31


ALULA<br />

I N C O N V E R S A T I O N W I T H<br />

HAUL HAUS<br />

Q. Can you share <strong>the</strong> <strong>in</strong>spiration and vision<br />

beh<strong>in</strong>d found<strong>in</strong>g Hall Haus <strong>in</strong> 2020?<br />

How did <strong>the</strong> diverse backgrounds of Abdoulaye<br />

Niang, Sammy Bernoussi, Teddy<br />

Sanches, and Zakari Boukhari contribute<br />

to <strong>the</strong> unique creative approach that def<strong>in</strong>es<br />

Hall Haus?<br />

In creat<strong>in</strong>g Hall Haus, we wanted above<br />

all to democratize <strong>the</strong> discipl<strong>in</strong>e of design to<br />

as many people as possible, to those who<br />

don’t really have access to it, and also to<br />

change <strong>the</strong> codes of this discipl<strong>in</strong>e so that<br />

<strong>the</strong> messages and problems solved by it are<br />

understood by everyone. But we also aim to<br />

help solve <strong>the</strong> social and environmental<br />

problems of today<br />

and tomorrow.<br />

Two <strong>in</strong>spirations led us to create Hall<br />

Haus, <strong>the</strong> first <strong>the</strong> Bauhaus and <strong>the</strong> second<br />

Hip Hop culture, hence our name: Hall Haus.<br />

I th<strong>in</strong>k <strong>the</strong> fact that we have 4 found<strong>in</strong>g<br />

entities means we can push our projects<br />

fur<strong>the</strong>r, help each o<strong>the</strong>r, but we also need<br />

to understand each o<strong>the</strong>r, and <strong>the</strong> diversity<br />

of our backgrounds gives us a better understand<strong>in</strong>g<br />

of <strong>the</strong> world around us.<br />

Q. Hall Haus focuses on objects, experiences,<br />

and transmission <strong>in</strong> its design<br />

philosophy. Could you elaborate on how<br />

<strong>the</strong>se three core areas of focus shape<br />

your creative process? How do you ensure<br />

that your designs are not just aes<strong>the</strong>tically<br />

pleas<strong>in</strong>g but also serve a practical<br />

purpose?<br />

Hav<strong>in</strong>g established our field of action<br />

along <strong>the</strong>se 3 axes, for us <strong>the</strong> creative process<br />

is always <strong>the</strong> same, and I can sum<br />

it up <strong>in</strong> 3 words: ideation, development and<br />

production. Each project starts as an object,<br />

<strong>the</strong>n we scale it up to become an experience,<br />

and <strong>the</strong> transmission is how we<br />

can leave an <strong>in</strong>def<strong>in</strong>ite trace of this creation.<br />

In addition to be<strong>in</strong>g an artistic discipl<strong>in</strong>e,<br />

design is also an <strong>in</strong>dustrial discipl<strong>in</strong>e, so it<br />

has to serve a precise function and need.<br />

Q. The name ‘Hall Haus’ suggests a connection<br />

between a multicultural environment<br />

(hall) and design expertise (haus).<br />

How does your multicultural background<br />

<strong>in</strong>fluence <strong>the</strong> design choices and concepts<br />

you br<strong>in</strong>g to <strong>the</strong> table? Can you<br />

provide examples of projects where this<br />

<strong>in</strong>tersection is particularly evident?<br />

When we create, our biggest <strong>in</strong>spiration<br />

is <strong>the</strong> world around us, our environment,<br />

and <strong>in</strong> our generation and our environment<br />

we’ve been rocked by Hip Hop culture, so<br />

our <strong>in</strong>spirations come a lot from music, fashion,<br />

architecture, art <strong>in</strong> general.<br />

I th<strong>in</strong>k our curry mango chair is <strong>the</strong> perfect<br />

example, <strong>in</strong>spired by Marcel Bruer’s B3<br />

armchair represent<strong>in</strong>g <strong>the</strong> Bauhaus philosophy,<br />

and also <strong>the</strong> decathlon fold<strong>in</strong>g camp<strong>in</strong>g<br />

chair, a symbol of French Hip Hop culture.<br />

32 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Q. Your goal is to deliver an unforgettable<br />

experience to <strong>the</strong> user. How do you approach<br />

design<strong>in</strong>g for a memorable user<br />

experience? Are <strong>the</strong>re specific pr<strong>in</strong>ciples<br />

or strategies you consistently apply to<br />

achieve this objective <strong>in</strong> your projects?<br />

No particular strategy, but when we want<br />

to create a physical or digital experience, we<br />

try to stimulate <strong>the</strong> 5 human senses: hear<strong>in</strong>g,<br />

smell, touch, taste and sight. So that’s why<br />

we love work<strong>in</strong>g with music producers, fragrance<br />

designers, different material textures<br />

and so on.<br />

Q. Hall Haus ma<strong>in</strong>ta<strong>in</strong>s a presence on social<br />

media platforms. How has <strong>the</strong> digital<br />

space contributed to <strong>the</strong> growth and visibility<br />

of your design organization? In what<br />

ways do each of you, <strong>in</strong>dividually, use<br />

your social media handles (@hall.haus /<br />

@sammy_bernoussi / @tedicaps / @zak<strong>in</strong><strong>the</strong>air)<br />

to showcase your design work<br />

and connect with your audience?<br />

We’ve grown up <strong>in</strong> <strong>the</strong> digital world, so<br />

we take pleasure <strong>in</strong> tell<strong>in</strong>g our story and <strong>the</strong><br />

story of our objects through <strong>the</strong>se tools. I<br />

th<strong>in</strong>k that everyone <strong>in</strong> <strong>the</strong> collective has <strong>the</strong>ir<br />

own way of tell<strong>in</strong>g our story, which is more<br />

<strong>in</strong>terest<strong>in</strong>g.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

33


ALULA<br />

I N C O N V E R S A T I O N W I T H<br />

34 <strong>March</strong> <strong>2024</strong> www.magzoid.com


Q. Your practice spans various mediums,<br />

from film and photography to sculpture<br />

and performance. How do <strong>the</strong>se diverse<br />

artistic expressions contribute to your exploration<br />

of <strong>the</strong>mes like folklore, mythology,<br />

and gender <strong>in</strong> your work?<br />

In my practice, <strong>the</strong> <strong>the</strong>me serves as <strong>the</strong><br />

start<strong>in</strong>g po<strong>in</strong>t that guides <strong>the</strong> choice of medium.<br />

I approach my art through <strong>the</strong> lens of<br />

<strong>the</strong>atre and <strong>the</strong> constructed stage, where<br />

elements established us<strong>in</strong>g various media<br />

<strong>in</strong>teract and complement each o<strong>the</strong>r ra<strong>the</strong>r<br />

than exist<strong>in</strong>g <strong>in</strong> isolation. For <strong>in</strong>stance, my<br />

work <strong>in</strong> <strong>the</strong> Sharjah Biennial Will <strong>the</strong> Gods<br />

Belong? (2023), a site-specific multidiscipl<strong>in</strong>ary<br />

<strong>in</strong>stallation, that encompassed film,<br />

<strong>in</strong>stallation, works on canvas, and sculpture.<br />

These diverse expressions converged to<br />

form a habitat that embodies regional folklore<br />

and addresses recurr<strong>in</strong>g <strong>the</strong>mes <strong>in</strong> my<br />

art, such as questions of s<strong>in</strong> and purity, good<br />

and bad.<br />

Q. The <strong>the</strong>atre’s <strong>in</strong>fluence on your art is<br />

evident, as your scenes seamlessly blend<br />

abstraction and representation, charged<br />

with both drama and melancholy. Can you<br />

share a specific <strong>in</strong>stance where this dynamic<br />

<strong>in</strong>terplay has allowed you to convey<br />

a compell<strong>in</strong>g message or emotion <strong>in</strong><br />

your artwork?<br />

Abstraction and <strong>the</strong> utilisation of <strong>the</strong> <strong>the</strong>atrical<br />

stage distance my practice from realistic<br />

representation, enabl<strong>in</strong>g us to immerse<br />

ourselves <strong>in</strong> a realm where alternative and<br />

imag<strong>in</strong>ed realities can be freely explored. In<br />

this manner, my work transcends depiction<br />

and strives to delve <strong>in</strong>to <strong>the</strong> exploration of <strong>in</strong>tangible<br />

concepts that can be raised through<br />

<strong>the</strong> performative character of <strong>the</strong>atre or <strong>the</strong><br />

freedom of abstraction. In <strong>the</strong> body of work<br />

I produced dur<strong>in</strong>g my residency at <strong>the</strong> Cité<br />

<strong>in</strong>ternationale des arts <strong>in</strong> Paris for example,<br />

<strong>the</strong> icon of <strong>the</strong> dark forest was a recurr<strong>in</strong>g<br />

image <strong>in</strong> my m<strong>in</strong>ds eye. This wasn’t a real<br />

forest but ra<strong>the</strong>r an imag<strong>in</strong>ed space <strong>in</strong>habited<br />

by conflicted be<strong>in</strong>gs, an expression of<br />

isolation and ecstasy, life journeys and childhood<br />

fables.<br />

Q. Your art is described as an ongo<strong>in</strong>g <strong>in</strong>vestigation<br />

<strong>in</strong>to <strong>the</strong> self. Could you elaborate<br />

on how you use characters and tight<br />

domestic spaces to expose vulnerability,<br />

and what <strong>in</strong>sights <strong>in</strong>to your own persona<br />

<strong>the</strong>se constructions offer?<br />

The bedroom, <strong>the</strong> corner of a room, and<br />

<strong>the</strong> bathroom serve as metaphors that I utilise<br />

to evoke a range of emotional states,<br />

from <strong>the</strong> dream-like to <strong>the</strong> claustrophobic<br />

and <strong>the</strong> isolated. <strong>Space</strong>s like <strong>the</strong> bathroom<br />

suggest notions of lim<strong>in</strong>ality, transition, and<br />

transformation, while <strong>the</strong> corner of a room<br />

serves as a rem<strong>in</strong>der of punishment, childhood,<br />

and vulnerability. I <strong>in</strong>tertw<strong>in</strong>e <strong>the</strong>se<br />

symbolic representations <strong>in</strong> my art, <strong>in</strong>corporat<strong>in</strong>g<br />

hybrid and anamorphic creatures to<br />

delve <strong>in</strong>to <strong>the</strong>matic concerns such as <strong>in</strong>ner<br />

conflicts and fragmentation.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

35


ALULA<br />

I N C O N V E R S A T I O N W I T H<br />

REEM ALNASSER<br />

Q. Your art is deeply <strong>in</strong>fluenced by your<br />

personal experiences. Could you share<br />

a specific moment or <strong>in</strong>cident that had a<br />

profound impact on your artistic journey<br />

and <strong>the</strong> <strong>the</strong>mes you explore?<br />

Personal experience is important <strong>in</strong> artistic<br />

rhythm, as it is <strong>in</strong>herent <strong>in</strong> <strong>the</strong> narrative<br />

process <strong>in</strong> all its dimensions and <strong>the</strong> correct<br />

vision of time And related topics. Therefore,<br />

I see that this is a means of personal and<br />

temporal documentation of my condition and<br />

what trends are occurr<strong>in</strong>g <strong>in</strong> it. I see myself<br />

<strong>in</strong>terested <strong>in</strong> time and <strong>the</strong> topics that I discover<br />

have a curiosity <strong>in</strong> history, antiquities,<br />

literature, and <strong>the</strong>ir relationship to place. It<br />

was a very beautiful event when I found that<br />

<strong>the</strong>re is a convergence between <strong>the</strong> area <strong>in</strong><br />

which I live, which is an agricultural area,<br />

and <strong>the</strong> forms of decoration surround<strong>in</strong>g it,<br />

and with this, I began to see that my artistic<br />

works aim to archive art <strong>in</strong> a way that suits<br />

<strong>the</strong> narrative. Research and questions that<br />

search for <strong>the</strong> identity of <strong>the</strong> th<strong>in</strong>g and <strong>the</strong><br />

orig<strong>in</strong> of <strong>the</strong> behavior <strong>in</strong> it.<br />

Q. Your use of diverse mediums, from<br />

photography to graffiti, is <strong>in</strong>trigu<strong>in</strong>g. How<br />

do <strong>the</strong>se various forms of expression contribute<br />

to <strong>the</strong> depth of your artwork, and<br />

how do you decide which medium best<br />

captures <strong>the</strong> essence of a particular narrative?<br />

The choice of media comes after extensive<br />

research because <strong>in</strong> artistic practice, I<br />

am <strong>in</strong>terested <strong>in</strong> deal<strong>in</strong>g with <strong>the</strong> same mediator<br />

present <strong>in</strong> <strong>the</strong> situation after understand<strong>in</strong>g<br />

<strong>the</strong> psychological, psychological,<br />

and archaeological dimensions and <strong>the</strong>ir<br />

connection to <strong>the</strong> situation. Here comes <strong>the</strong><br />

question about what is <strong>the</strong> appropriate artistic<br />

style and appropriate situations to embody<br />

<strong>the</strong> situation and what is <strong>the</strong> goal that I<br />

want to convey.<br />

Q. Your work is grounded <strong>in</strong> anthropological<br />

study. Can you elaborate on how this<br />

approach <strong>in</strong>forms your artistic process?<br />

How do you bridge <strong>the</strong> gap between <strong>the</strong><br />

practical aspects of social sciences and<br />

<strong>the</strong> more abstract concepts like time,<br />

space, and astrology <strong>in</strong> your creations?<br />

Through study<strong>in</strong>g anthropology, it was<br />

important for me to understand behaviors,<br />

what <strong>the</strong>y are related to, and how <strong>the</strong>y arise.<br />

All of this led me to ancient civilizations, <strong>the</strong><br />

close relationship with <strong>the</strong> sky, stars, and<br />

planets <strong>in</strong> <strong>the</strong>ir behavior.<br />

Q. You often use yourself as a subject <strong>in</strong><br />

your studies. How does this personal <strong>in</strong>volvement<br />

contribute to your understand<strong>in</strong>g<br />

of culture, gender dynamics, and<br />

<strong>in</strong>terpersonal relationships? What challenges<br />

and rewards come with be<strong>in</strong>g both<br />

<strong>the</strong> observer and <strong>the</strong> observed?<br />

Us<strong>in</strong>g myself as a subject for study is very<br />

important for my measurement process to<br />

understand <strong>the</strong> projections and experiences<br />

that I go through. I try to isolate prior impressions<br />

from <strong>the</strong> th<strong>in</strong>g and try it for <strong>the</strong> first time.<br />

All of this made me more understand<strong>in</strong>g and<br />

flexible <strong>in</strong> how to connect th<strong>in</strong>gs to each o<strong>the</strong>r<br />

and more lov<strong>in</strong>g to reconcile with <strong>the</strong> true<br />

mean<strong>in</strong>g beh<strong>in</strong>d th<strong>in</strong>gs. It is like learn<strong>in</strong>g a<br />

special language. His behavior and vision<br />

on more than one dimension on <strong>the</strong> personal<br />

level make me deal with a new medium <strong>in</strong><br />

every experience I go through without prior<br />

rules and live a beautiful journey of experiences<br />

and expectations.<br />

Q. Your <strong>in</strong>stallations often explore <strong>the</strong><br />

guid<strong>in</strong>g symbols and mean<strong>in</strong>gs <strong>in</strong> our everyday<br />

lives. Can you share an example of<br />

how a particular symbol or <strong>the</strong>me manifested<br />

<strong>in</strong> your work and <strong>the</strong> significance<br />

it holds with<strong>in</strong> <strong>the</strong> broader context of your<br />

artistic Exploration?<br />

Symbols and mean<strong>in</strong>gs are very important<br />

<strong>in</strong> understand<strong>in</strong>g <strong>the</strong> trends associated<br />

with <strong>the</strong> land and time <strong>in</strong> a particular period.<br />

An example <strong>in</strong> my recent work, The Sh<strong>in</strong>e<br />

of <strong>the</strong> North, is <strong>the</strong> symbols found on <strong>the</strong><br />

gates of Mada’<strong>in</strong> Saleh, which represent <strong>the</strong><br />

w<strong>in</strong>gs of eagles. The w<strong>in</strong>gs, with different directions,<br />

carry multiple mean<strong>in</strong>gs related to<br />

<strong>the</strong> directions. This helped me to <strong>in</strong>vestigate<br />

<strong>the</strong>m through <strong>the</strong> names of <strong>the</strong> Arab stars,<br />

which surprised me that <strong>the</strong>y exist, and <strong>the</strong>n<br />

36 <strong>March</strong> <strong>2024</strong> www.magzoid.com


I concluded that <strong>the</strong>y are basically related to<br />

military navigational behavior. If we look at<br />

<strong>the</strong> current era, <strong>the</strong> use of <strong>the</strong>se symbols <strong>in</strong><br />

<strong>the</strong> military sectors still rema<strong>in</strong>s to this day,<br />

and this gave me a stronger depth to <strong>the</strong><br />

concept of <strong>the</strong> symbolism of <strong>the</strong> eagle, <strong>the</strong><br />

ways of us<strong>in</strong>g it <strong>in</strong> <strong>the</strong> past, and <strong>the</strong> ways of<br />

express<strong>in</strong>g it <strong>in</strong> <strong>the</strong> current era, and also <strong>in</strong><br />

star navigation, it is still used with <strong>the</strong> North<br />

Star as a guide to <strong>the</strong> paths and deal<strong>in</strong>g with<br />

light and darkness.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

37


38 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


KRISTEL BECHARA AND KANVAS<br />

UNVEIL “A SYMPHONY OF<br />

SHADOWS & LIGHT”<br />

A FULLY IMMERSIVE ART EXPERIENCE OPEN TO ALL<br />

UAE<br />

Award-w<strong>in</strong>n<strong>in</strong>g contemporary artist,<br />

Kristel Bechara, has partnered<br />

with kanvas, <strong>the</strong> new immersive art<br />

space <strong>in</strong> Dubai, to unveil a groundbreak<strong>in</strong>g<br />

exhibition. “A Symphony of Shadows<br />

& Light,” is <strong>the</strong> outcome of a unique collaboration<br />

that seamlessly blends Bechara’s<br />

narrative with kanvas’ <strong>in</strong>novative technology,<br />

offer<strong>in</strong>g visitors an unparalleled art experience.<br />

The exhibition will showcase Bechara’s<br />

artistic journey spann<strong>in</strong>g over 15 years<br />

<strong>in</strong> <strong>the</strong> United Arab Emirates. The show will<br />

take place at kanvas, located <strong>in</strong> Al Khayat<br />

Avenue, from February 22nd to <strong>March</strong> 22nd,<br />

<strong>2024</strong>, co<strong>in</strong>cid<strong>in</strong>g with <strong>the</strong> 17th edition of Art<br />

Dubai.<br />

Kristel Bechara is renowned for her mastery<br />

<strong>in</strong> both traditional pa<strong>in</strong>t<strong>in</strong>g and digital<br />

art, cont<strong>in</strong>ually push<strong>in</strong>g <strong>the</strong> boundaries of<br />

creativity by embrac<strong>in</strong>g technological advancements.<br />

“I always like to blend and<br />

comb<strong>in</strong>e <strong>the</strong> discipl<strong>in</strong>es of traditional and<br />

digital art,” says Bechara.<br />

The exhibition, animated by motion designer<br />

Viktor Lukacs and set aga<strong>in</strong>st curated<br />

soundtracks by renowned contemporary<br />

composer Balazs Havasi, will be divided <strong>in</strong>to<br />

five captivat<strong>in</strong>g chapters, each offer<strong>in</strong>g a<br />

canvas of emotions derived from <strong>the</strong> artist’s<br />

personal story, which promises to resonate<br />

with <strong>the</strong> life stories of <strong>the</strong> viewers:<br />

Chapter 1: “Genesis of Passion”<br />

Explor<strong>in</strong>g <strong>the</strong> emergence of creativity with<strong>in</strong><br />

Kristel Bechara’s personal world, driven by<br />

her emotions and <strong>the</strong> transient beauty of life,<br />

from <strong>the</strong> depths of <strong>the</strong> abyss to <strong>the</strong> fleet<strong>in</strong>g<br />

moments of a beat<strong>in</strong>g heart.<br />

Chapter 2: “Celebration of Life”<br />

Captur<strong>in</strong>g moments of joy, growth, and celebration<br />

<strong>in</strong>spired by Greek mythology, a<br />

<strong>the</strong>me deeply rooted <strong>in</strong> Bechara’s pa<strong>in</strong>t<strong>in</strong>gs,<br />

which visually narrate <strong>the</strong>se timeless tales <strong>in</strong><br />

a contemporary context.<br />

Chapter 3: “Voice and Vulnerability”<br />

Celebrat<strong>in</strong>g ‘beauty <strong>in</strong> diversity’ through <strong>the</strong><br />

portrayal of various female characters symbolis<strong>in</strong>g<br />

equality, empowerment, and autonomy.<br />

Chapter 4: “Strength <strong>in</strong> Struggles”<br />

Depart<strong>in</strong>g from <strong>the</strong> norm of predom<strong>in</strong>antly<br />

male explorers, this chapter depicts a female<br />

explorer, “The Voyageur,” who challenges<br />

conventional narratives. An adventurous<br />

traveller, who lives beyond <strong>the</strong> fear of<br />

<strong>the</strong> unknown and navigates fantastical places<br />

from <strong>the</strong> past through <strong>the</strong> present and <strong>in</strong>to<br />

<strong>the</strong> future.<br />

Chapter 5: “Imag<strong>in</strong>arium”<br />

Rais<strong>in</strong>g <strong>the</strong> curta<strong>in</strong> to <strong>in</strong>vite viewers to contemplate<br />

and explore <strong>the</strong>ir own creative journeys<br />

through landscapes and stories of <strong>the</strong>ir<br />

own.<br />

Bechara’s work has captivated audiences<br />

globally, showcased <strong>in</strong> galleries from Tokyo,<br />

London, Milano, Brussels, and France. This<br />

exhibition marks a significant milestone for<br />

<strong>the</strong> artist: “I th<strong>in</strong>k my work reflects <strong>the</strong> ever-chang<strong>in</strong>g<br />

landscape of art that is challeng<strong>in</strong>g<br />

<strong>the</strong> norms. When I came across<br />

kanvas’ new technology, I embraced it with<br />

open arms. This is <strong>the</strong> future of art showcases,”<br />

says Bechara.<br />

Astrid Lesuisse, exhibition collaborator<br />

and curator expressed her excitement about<br />

this excit<strong>in</strong>g project, “I believe art is an endless<br />

source for new experiences. The full<br />

immersive technology of kanvas with 10 Full<br />

HD projectors and ultra-short throw lenses,<br />

offers an <strong>in</strong>credible opportunity for viewers<br />

to connect with Kristel Bechara’s work on a<br />

deeper level.”<br />

Talk<strong>in</strong>g about this one-of-a-k<strong>in</strong>d exhibition,<br />

Bal<strong>in</strong>t Tordai, Co-Founder of kanvas said,<br />

“Not every artist’s style translates effortlessly<br />

to an immersive surface, but Kristel’s<br />

dist<strong>in</strong>ctive patterns and characters are truly<br />

<strong>in</strong>spir<strong>in</strong>g for us. We are very excited with<br />

this collaboration that transforms her partly<br />

physical, partly digital artwork <strong>in</strong>to a vibrant<br />

and dynamic show on kanvas’ projection<br />

surfaces. Fur<strong>the</strong>rmore, this project fits perfectly<br />

with our mission to present <strong>in</strong>novative<br />

art experiences to audiences by showcas<strong>in</strong>g<br />

stunn<strong>in</strong>g multimedia experiences and<br />

groundbreak<strong>in</strong>g hybrid phygital exhibitions.”<br />

To commemorate this occasion, Kristel<br />

Bechara has created “A Symphony of Shadows<br />

& Light M<strong>in</strong>i Series: Fragments of An Artistic<br />

Odyssey,” featur<strong>in</strong>g 16 orig<strong>in</strong>al acrylics<br />

on canvas pieces, <strong>in</strong>tricately derived from<br />

her larger works. Each piece stands as a<br />

testament to Bechara’s meticulous attention<br />

to detail and her mastery of color and form.<br />

Additionally, <strong>the</strong> exhibition marks <strong>the</strong><br />

launch of her <strong>in</strong>augural sculpture. Collaborat<strong>in</strong>g<br />

with Emirati ceramist Shaima Ahli,<br />

Bechara has brought to life her iconic “Pandora’s<br />

Box,” us<strong>in</strong>g pure clay - an <strong>in</strong>tegral material<br />

<strong>in</strong> ancient Greek culture. The sculpture<br />

has travelled from Dammam to Dubai for<br />

display at kanvas and will subsequently be<br />

adorned with Bechara’s signature patterns<br />

and colours.<br />

“A Symphony of Shadows & Light” exhibition<br />

will be open to <strong>the</strong> public from February<br />

22nd until <strong>March</strong> 22nd, Monday to Friday,<br />

10AM to 6PM, with an opportunity to meet<br />

<strong>the</strong> artist every Tuesday.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

39


CONVERSATIONS<br />

RAYAN<br />

IN CONVERSATION WITH<br />

NICOLAS<br />

CEO, Amelia Dubai<br />

On preserv<strong>in</strong>g and fur<strong>the</strong>r<strong>in</strong>g cul<strong>in</strong>ary expression and <strong>in</strong>novation<br />

40 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


What <strong>in</strong>spired you to create a menu that<br />

celebrates such a diverse range of global<br />

flavors, blend<strong>in</strong>g Japanese, Peruvian, and<br />

Mediterranean <strong>in</strong>fluences?<br />

The <strong>in</strong>spiration beh<strong>in</strong>d creat<strong>in</strong>g a menu<br />

that celebrates a diverse range of global<br />

flavors, blend<strong>in</strong>g Japanese, Peruvian, and<br />

Mediterranean <strong>in</strong>fluences, comes from a desire<br />

to offer a unique and memorable d<strong>in</strong><strong>in</strong>g<br />

experience. By comb<strong>in</strong><strong>in</strong>g <strong>the</strong>se cul<strong>in</strong>ary<br />

traditions, we aim to cater to a broad range<br />

of tastes and preferences, provid<strong>in</strong>g our<br />

guests an excit<strong>in</strong>g journey through different<br />

cultures.<br />

Could you share some <strong>in</strong>sights <strong>in</strong>to how<br />

you and your team manage to seamlessly<br />

comb<strong>in</strong>e such a variety of cul<strong>in</strong>ary traditions<br />

while ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g a cohesive d<strong>in</strong><strong>in</strong>g<br />

experience?<br />

Manag<strong>in</strong>g <strong>the</strong> seamless comb<strong>in</strong>ation of<br />

<strong>the</strong>se cul<strong>in</strong>ary traditions results from a collaborative<br />

effort with<strong>in</strong> our skilled team. We<br />

focus on ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g a cohesive d<strong>in</strong><strong>in</strong>g<br />

experience by carefully select<strong>in</strong>g complementary<br />

<strong>in</strong>gredients and techniques that<br />

harmonize ra<strong>the</strong>r than clash. This approach<br />

ensures that each dish contributes to an<br />

overall d<strong>in</strong><strong>in</strong>g narrative that is both diverse<br />

and harmonious.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

41


CONVERSATIONS<br />

The papas a la trufa dish stands out as<br />

a luxurious take on a humble <strong>in</strong>gredient.<br />

What was <strong>the</strong> creative process beh<strong>in</strong>d develop<strong>in</strong>g<br />

this dish, and how do you balance<br />

its richness with o<strong>the</strong>r flavors?<br />

Truffle seems to be a prom<strong>in</strong>ent <strong>in</strong>gredient<br />

<strong>in</strong> many of your signature dishes. How do<br />

you ensure that its flavor enhances ra<strong>the</strong>r<br />

than overwhelms <strong>the</strong> o<strong>the</strong>r elements of<br />

<strong>the</strong> dish?<br />

The creative process beh<strong>in</strong>d develop<strong>in</strong>g<br />

<strong>the</strong> papas a la trufa dish <strong>in</strong>volved elevat<strong>in</strong>g a<br />

humble <strong>in</strong>gredient to a luxurious experience.<br />

Balanc<strong>in</strong>g its richness required thoughtful<br />

consideration of complementary flavors and<br />

textures. By comb<strong>in</strong><strong>in</strong>g truffle-<strong>in</strong>fused elements<br />

with precision and <strong>in</strong>corporat<strong>in</strong>g layers<br />

of taste, we achieved an <strong>in</strong>dulgent and<br />

harmonious dish.<br />

Truffle, be<strong>in</strong>g a prom<strong>in</strong>ent <strong>in</strong>gredient <strong>in</strong><br />

many of our signature dishes, is handled<br />

with precision to enhance ra<strong>the</strong>r than overwhelm<br />

o<strong>the</strong>r elements. The key lies <strong>in</strong> <strong>the</strong><br />

balance of <strong>the</strong> truffle’s earthy and robust flavors,<br />

ensur<strong>in</strong>g it complements and elevates<br />

<strong>the</strong> overall taste profile of <strong>the</strong> dish without<br />

overshadow<strong>in</strong>g o<strong>the</strong>r Components.<br />

42 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


With Address Sky View already host<strong>in</strong>g<br />

esteemed d<strong>in</strong><strong>in</strong>g establishments, how<br />

does Amelia Restaurant and Lounge set<br />

itself apart <strong>in</strong> terms of cul<strong>in</strong>ary <strong>in</strong>novation<br />

and guest experience?<br />

Amelia Restaurant and Lounge dist<strong>in</strong>guishes<br />

itself amidst esteemed d<strong>in</strong><strong>in</strong>g establishments<br />

at Address Sky View through cul<strong>in</strong>ary<br />

<strong>in</strong>novation and an unparalleled guest<br />

experience. Our commitment to a diverse<br />

menu that blends global flavors, meticulous<br />

attention to detail, and a focus on provid<strong>in</strong>g<br />

a unique ambiance ensures that every visit<br />

to Amelia is a memorable and dist<strong>in</strong>ctive experience<br />

for our guests. At Amelia, our commitment<br />

goes beyond deliver<strong>in</strong>g exceptional<br />

cuis<strong>in</strong>e. We curate holistic experiences by<br />

weav<strong>in</strong>g toge<strong>the</strong>r captivat<strong>in</strong>g ambiance,<br />

top-notch service, and meticulous attention<br />

to detail. From a thoughtfully crafted cocktail<br />

and w<strong>in</strong>e list to <strong>the</strong> beats of <strong>in</strong>ternational DJs,<br />

every element is orchestrated to transport<br />

our guests <strong>in</strong>to a different world. Our goal is<br />

to create a memorable and immersive d<strong>in</strong><strong>in</strong>g<br />

journey that l<strong>in</strong>gers long after <strong>the</strong> last bite.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

43


44 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


SIKKA ART AND DESIGN FESTIVAL<br />

ILLUMINATES AL SHINDAGHA<br />

HISTORIC NEIGHBOURHOOD<br />

Al Sh<strong>in</strong>dagha Historic Neighbourhood is currently radiat<strong>in</strong>g with <strong>the</strong> spirit of <strong>in</strong>novation and artistic flair as it<br />

plays host to <strong>the</strong> 12th edition of <strong>the</strong> Sikka Art and Design Festival. Under <strong>the</strong> esteemed patronage of Her Highness<br />

Sheikha Latifa b<strong>in</strong>t Mohammed b<strong>in</strong> Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority<br />

and Member of <strong>the</strong> Dubai Council, this festival serves as a beacon for creativity, showcas<strong>in</strong>g <strong>the</strong> talents of over<br />

500 artists from <strong>the</strong> UAE, GCC, and around <strong>the</strong> world. Runn<strong>in</strong>g until <strong>March</strong> 3, <strong>the</strong> festival stands as a testament<br />

to Dubai’s cultural aspirations, aim<strong>in</strong>g to establish itself as a global hub for creativity and talent.<br />

UAE<br />

Themed ‘New Creativity, Same Path’,<br />

this year’s edition of <strong>the</strong> festival<br />

boasts eight captivat<strong>in</strong>g murals,<br />

each bear<strong>in</strong>g <strong>the</strong> dist<strong>in</strong>ct mark of its<br />

creator’s vision and reflect<strong>in</strong>g <strong>the</strong> essence of<br />

Dubai’s rich heritage and traditions. Among<br />

<strong>the</strong> notable murals is ‘The Door to Pearls’ by<br />

Emirati artist Duha Alhallami, symboliz<strong>in</strong>g a<br />

gateway to <strong>the</strong> appreciation of <strong>the</strong> country’s<br />

cultural roots. Similarly, ‘Joy Step’ by Emirati<br />

artists Maryam Rashid Alkaitoob and Manal<br />

B<strong>in</strong> Obood captures moments of joy and<br />

happ<strong>in</strong>ess, <strong>in</strong>vit<strong>in</strong>g viewers to revel <strong>in</strong> life’s<br />

simple pleasures.<br />

Syrian artist Noor Bahjat raises awareness<br />

about mar<strong>in</strong>e life with her mural ‘Fragile<br />

World’, while Emirati artist Nawal Arjumand’s<br />

‘Bloom <strong>in</strong>to Spr<strong>in</strong>g’ <strong>in</strong>vites festival visitors to<br />

participate <strong>in</strong> a pa<strong>in</strong>t-by-numbers activity <strong>in</strong>spired<br />

by <strong>the</strong> upcom<strong>in</strong>g spr<strong>in</strong>g camp at Al<br />

Jalila Cultural Centre for Children.<br />

O<strong>the</strong>r standout murals <strong>in</strong>clude ‘Taster’ by<br />

Algerian artist Set, ‘Between <strong>the</strong> L<strong>in</strong>es’ by<br />

Egyptian artist Rabab Tantawi and British<br />

artist F<strong>in</strong>k 22, and ‘Beyond <strong>the</strong> Horizon’ by<br />

British artist Myne and Yours, each offer<strong>in</strong>g a<br />

unique perspective on <strong>the</strong>mes of communication,<br />

hope, and personal growth.<br />

In addition to <strong>the</strong> murals, <strong>the</strong> festival<br />

showcases 10 outdoor <strong>in</strong>stallations that celebrate<br />

<strong>the</strong> historical significance of Dubai<br />

Creek and its role <strong>in</strong> <strong>the</strong> emirate’s commercial<br />

heritage. Emirati artist Alza<strong>in</strong>a Lootah’s<br />

‘Shera’a’ captures <strong>the</strong> dynamic trade spirit of<br />

Dubai Creek, while Abdalla Almulla’s ‘Hues<br />

of Trade’ vividly portrays <strong>the</strong> bustl<strong>in</strong>g mercantile<br />

life along <strong>the</strong> Creek’s shores.<br />

Among <strong>the</strong> outdoor <strong>in</strong>stallations, ‘Sheryan<br />

Al Hayat’ by Dr. Afra Atiq offers an immersive<br />

experience <strong>in</strong>spired by poetry, while ‘The<br />

Sea of Float<strong>in</strong>g Dreams’ by Ch<strong>in</strong>ese artist<br />

Gary Yong and Malaysian artist Enforce One<br />

raises awareness about <strong>the</strong> importance of<br />

preserv<strong>in</strong>g coral reefs.<br />

From <strong>in</strong>novative architectural concepts<br />

to vibrant landscape designs, <strong>the</strong> Sikka Art<br />

and Design Festival transforms Al Sh<strong>in</strong>dagha<br />

Historic Neighbourhood <strong>in</strong>to a dynamic<br />

canvas, <strong>in</strong>vit<strong>in</strong>g visitors to explore <strong>the</strong> <strong>in</strong>tersection<br />

of art, culture, and heritage. With<br />

its diverse array of artistic expressions, <strong>the</strong><br />

festival reaffirms Dubai’s commitment to foster<strong>in</strong>g<br />

creativity and nurtur<strong>in</strong>g <strong>the</strong> talents of<br />

its vibrant cultural community.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

45


UAE<br />

ARTOZE UNVEILS THE <strong>2024</strong> ARTIST CALENDAR:<br />

A MESMERIZING FUSION OF ART<br />

AND TECHNOLOGY<br />

46 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Artoze Gallery and Exhibitions<br />

proudly announced <strong>the</strong> release of<br />

<strong>the</strong> highly anticipated <strong>2024</strong> Artist<br />

Calendar, celebrated amidst an<br />

immersive and transformative experience at<br />

<strong>the</strong> renowned Kanvas Gallery on February<br />

13th, <strong>2024</strong>.<br />

Kanvas Gallery, known for its immersive<br />

and reactive environment, provided <strong>the</strong> perfect<br />

backdrop for <strong>the</strong> unveil<strong>in</strong>g of <strong>the</strong> <strong>2024</strong><br />

Artist Calendar. Spann<strong>in</strong>g 34 runn<strong>in</strong>g meters<br />

<strong>in</strong> width, 3.8 meters <strong>in</strong> height on <strong>the</strong> walls,<br />

and 130 sqm on <strong>the</strong> floor, <strong>the</strong> gallery’s projection<br />

capabilities are unmatched. Kanvas<br />

Gallery transformed <strong>in</strong>to a canvas of boundless<br />

possibilities, seamlessly <strong>in</strong>tegrat<strong>in</strong>g<br />

technology and art <strong>in</strong> creat<strong>in</strong>g an event that<br />

was one of a k<strong>in</strong>d.<br />

The launch event was a mesmeriz<strong>in</strong>g audio-visual<br />

display, where technology and art<br />

converged to create an unforgettable experience.<br />

As guests marveled at <strong>the</strong> stunn<strong>in</strong>g<br />

display of talent showcased <strong>in</strong> <strong>the</strong> calendar,<br />

<strong>the</strong>y were immersed <strong>in</strong> a symphony of sights<br />

and sounds, transcend<strong>in</strong>g traditional boundaries<br />

of artistic expression.<br />

Featur<strong>in</strong>g works from twelve <strong>in</strong>ternationally<br />

acclaimed artists, <strong>the</strong> <strong>2024</strong> Artist Calendar<br />

is a celebration of diversity, <strong>in</strong>novation, and<br />

artistic excellence. The participat<strong>in</strong>g artists<br />

<strong>in</strong> this year’s calendar are esteemed figures<br />

<strong>in</strong> <strong>the</strong> <strong>in</strong>ternational art community:<br />

FEATURED ARTISTS<br />

Waris Hassan<br />

Sudheer Per<strong>in</strong>jat<br />

Mohammed Fettoo<br />

Jamil Boudiab<br />

Faisal Abdulqader<br />

Ayah Al Attar<br />

Varsha Sureka<br />

Aakansha<br />

Diaa Allam<br />

Marwan Shakarchi<br />

Fazel Shams<br />

Khalil Abdul Wahid<br />

From <strong>the</strong> <strong>in</strong>tricate brushwork of Waris<br />

Hassan to <strong>the</strong> bold compositions of Faisal<br />

Abdulqader, each artwork encapsulates<br />

<strong>the</strong> artist’s dist<strong>in</strong>ct voice and vision, fur<strong>the</strong>r<br />

enhanced by <strong>the</strong> immersive environment of<br />

Kanvas Gallery.<br />

“The unveil<strong>in</strong>g of <strong>the</strong> <strong>2024</strong> Artist Calendar<br />

was a testament to <strong>the</strong> transformative<br />

power of art and technology,” remarked a<br />

spokesperson of Artoze Gallery and Exhibitions.<br />

“We are thrilled to have partnered with<br />

Kanvas Gallery to create an experience that<br />

transcends traditional boundaries and captivates<br />

<strong>the</strong> senses of all who attend.”<br />

Artoze Gallery and Exhibitions <strong>in</strong>vites art<br />

enthusiasts to experience <strong>the</strong> <strong>2024</strong> Artist<br />

Calendar firsthand and embark on a journey<br />

of discovery and <strong>in</strong>spiration. Available<br />

for purchase on <strong>the</strong>ir website, <strong>the</strong> calendar<br />

offers patrons <strong>the</strong> opportunity to br<strong>in</strong>g <strong>the</strong><br />

beauty and depth of <strong>the</strong>se exceptional artworks<br />

<strong>in</strong>to <strong>the</strong>ir homes.<br />

Jo<strong>in</strong> us <strong>in</strong> celebrat<strong>in</strong>g <strong>the</strong> fusion of art and<br />

technology and <strong>the</strong> boundless creativity of<br />

artists from around <strong>the</strong> world.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

47


UAE<br />

RAS AL KHAIMAH ART FESTIVAL<br />

<strong>2024</strong> SHOWCASED CREATIVE<br />

TALENTS FROM AROUND THE<br />

WORLD<br />

Ras Al Khaimah Art, <strong>the</strong> year-long<br />

cultural <strong>in</strong>itiative nurtur<strong>in</strong>g exist<strong>in</strong>g<br />

and emerg<strong>in</strong>g talent, officially<br />

opened <strong>the</strong> 12th edition of <strong>the</strong> Ras<br />

Al Khaimah Art <strong>2024</strong> Festival, presented by<br />

Aldar.<br />

His Highness Sheikh Saud b<strong>in</strong> Saqr Al<br />

Qasimi, UAE Supreme Council Member,<br />

and Ruler of Ras Al Khaimah opened <strong>the</strong><br />

festival, showcas<strong>in</strong>g <strong>the</strong> talent of more than<br />

100 local and <strong>in</strong>ternational artists from over<br />

35 different nationalities under <strong>the</strong> <strong>the</strong>me of<br />

‘In Motion.’ The <strong>the</strong>me was <strong>in</strong>spired by <strong>the</strong><br />

constant evolution of our diverse world and<br />

<strong>in</strong>vited visitors to reimag<strong>in</strong>e <strong>the</strong> possibilities<br />

for <strong>the</strong> next decade.<br />

Dur<strong>in</strong>g <strong>the</strong> event, His Highness Sheikh<br />

Saud b<strong>in</strong> Saqr Al Qasimi highlighted <strong>the</strong> significance<br />

of <strong>the</strong> preem<strong>in</strong>ent cultural event,<br />

reflect<strong>in</strong>g Ras Al Khaimah’s rich history, culture,<br />

and heritage, assert<strong>in</strong>g <strong>the</strong> Emirate’s<br />

commitment to nurtur<strong>in</strong>g <strong>in</strong>spir<strong>in</strong>g talent and<br />

<strong>in</strong>vest<strong>in</strong>g <strong>in</strong> <strong>the</strong> creative <strong>in</strong>dustries.<br />

“Culture and <strong>the</strong> arts are a common language<br />

between nations and peoples, carry<strong>in</strong>g<br />

a noble message that enriches communication<br />

and re<strong>in</strong>forces <strong>the</strong> values of<br />

harmony and tolerance. They are an <strong>in</strong>tegral<br />

part of build<strong>in</strong>g communities and a key pillar<br />

of our susta<strong>in</strong>able development,” said His<br />

Highness Sheikh Saud.<br />

Through <strong>the</strong> vision of His Highness Sheikh<br />

Saud, Ras Al Khaimah, <strong>the</strong> nor<strong>the</strong>rnmost<br />

Emirate of <strong>the</strong> UAE, underwent an unprecedented<br />

period of cont<strong>in</strong>ued cross-sector<br />

growth of its highly diversified economy, with<br />

tourism, hospitality, real estate, <strong>the</strong> arts, history,<br />

and culture at <strong>the</strong> heart of <strong>the</strong> ‘Nature<br />

Emirate’s’ surge.<br />

The 2022 announcement of a USD3.9<br />

billion <strong>in</strong>vestment to build an Integrated<br />

Resort by U.S.-based Wynn Resorts on <strong>the</strong><br />

burgeon<strong>in</strong>g man-made Al Marjan Island had<br />

been a catalyst for fur<strong>the</strong>r growth, with Ras<br />

Al Khaimah on course to achieve its target of<br />

3 million visitors per year by 2030.<br />

With a focus on susta<strong>in</strong>able development,<br />

environmental conservation, and improv<strong>in</strong>g<br />

<strong>the</strong> lives of <strong>the</strong> people of Ras Al Khaimah,<br />

His Highness Sheikh Saud drove <strong>the</strong> Emirate’s<br />

growth while ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g <strong>the</strong> traditions<br />

and societal values that make <strong>the</strong> dest<strong>in</strong>ation<br />

so unique.<br />

Not<strong>in</strong>g <strong>the</strong> progress of Ras Al Khaimah Art<br />

over its 12 years, he highlighted that culture<br />

and <strong>the</strong> arts carry a noble message that enriches<br />

communication, re<strong>in</strong>forces <strong>the</strong> values<br />

of harmony and tolerance, and contributes<br />

to <strong>the</strong> creation of societies built on strong<br />

pr<strong>in</strong>ciples.<br />

Alongside His Highness Sheikh Saud,<br />

high-profile dignitaries from several countries<br />

attended <strong>the</strong> event to celebrate <strong>in</strong>credible<br />

talent from creatives around <strong>the</strong> world.<br />

In attendance were H.E. Nicolas Niemtch<strong>in</strong>ow,<br />

Ambassador of France to <strong>the</strong> UAE;<br />

H.E. Mart<strong>in</strong>a Strong, Ambassador at <strong>the</strong> U.S.<br />

Embassy & Consulate <strong>in</strong> <strong>the</strong> United Arab<br />

Emirates; H.E. Alexander Schönfelder, Ambassador<br />

of Germany; H.E. Lorenzo Fanara,<br />

Ambassador of <strong>the</strong> Republic of Italy; H.E.<br />

Byung-Jun Moon, Consul General of <strong>the</strong> Republic<br />

of Korea <strong>in</strong> Dubai and <strong>the</strong> Nor<strong>the</strong>rn<br />

Emirates; and H.E. Meghan Gregonis, Consul<br />

General of <strong>the</strong> United States <strong>in</strong> Dubai.<br />

Speak<strong>in</strong>g at <strong>the</strong> event, Dr Natasha Ridge,<br />

found<strong>in</strong>g Executive Director of <strong>the</strong> Sheikh<br />

Saud b<strong>in</strong> Saqr Al Qasimi Foundation for Policy<br />

Research, said: “The Ras Al Khaimah<br />

Art <strong>2024</strong> Festival was a key highlight <strong>in</strong> our<br />

year-round programm<strong>in</strong>g, act<strong>in</strong>g as an <strong>in</strong>tegral<br />

moment for showcas<strong>in</strong>g and nurtur<strong>in</strong>g<br />

emerg<strong>in</strong>g creatives and <strong>the</strong> community. Beyond<br />

art, <strong>the</strong> Festival was also an <strong>in</strong>spir<strong>in</strong>g<br />

and engag<strong>in</strong>g community event with an excit<strong>in</strong>g<br />

l<strong>in</strong>eup of exhibitions and events for all<br />

ages, <strong>in</strong>vit<strong>in</strong>g visitors to ponder <strong>the</strong> <strong>the</strong>mes<br />

of motion and change and reexam<strong>in</strong>e <strong>the</strong><br />

‘new normal’ through a creative lens.”<br />

48 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Presented by Aldar, <strong>the</strong> Ras Al Khaimah<br />

Art Festival featured all <strong>the</strong> award-w<strong>in</strong>n<strong>in</strong>g<br />

artworks and a diverse series of cultural<br />

programm<strong>in</strong>g and creative experiences<br />

designed to engage <strong>the</strong> community. From<br />

art and film screen<strong>in</strong>gs to heritage talks,<br />

art workshops, and musical performances,<br />

each weekend was centred around special<br />

<strong>the</strong>mes with dedicated activities: Pet-Friendly<br />

Weekend, 9-11 February; Family & Community<br />

Weekend, 16-18 February; and Cultural<br />

Weekend, 23-25 February.<br />

Speak<strong>in</strong>g about <strong>the</strong> Festival, Faisal Falaknaz,<br />

Group Chief F<strong>in</strong>ancial and Susta<strong>in</strong>ability<br />

Officer at Aldar commented: “We<br />

are delighted to have partnered with Ras Al<br />

Khaimah Art, a festival that showcased <strong>the</strong><br />

vibrant and diverse artistic talents that flourish<br />

across <strong>the</strong> UAE. This collaboration was<br />

more than a partnership for Aldar; it was a<br />

testament to our belief <strong>in</strong> <strong>the</strong> power of art to<br />

connect communities, and we were excited<br />

to have worked with a selection of participants<br />

to br<strong>in</strong>g <strong>the</strong>ir art pieces <strong>in</strong>to <strong>the</strong> lives<br />

of <strong>the</strong> people who reside, work, and visit <strong>the</strong><br />

places we develop and manage <strong>in</strong> Ras Al<br />

Khaimah, Dubai, and Abu Dhabi.”<br />

New for <strong>the</strong> Ras Al Khaimah Art <strong>2024</strong><br />

Festival was The Souq – Unveil<strong>in</strong>g Human<br />

Echoes, a contemporary art exhibition and<br />

market featur<strong>in</strong>g artists and craftspeople<br />

worldwide. Also new for <strong>the</strong> 12th edition was<br />

<strong>the</strong> <strong>in</strong>stallation of a ‘Gratitude Wall,’ curated<br />

<strong>in</strong> partnership with Sukooni, an <strong>in</strong>novative<br />

mental health startup. Visitors were <strong>in</strong>vited to<br />

reflect on what <strong>the</strong>y were grateful for, transform<strong>in</strong>g<br />

<strong>the</strong>se reflections <strong>in</strong>to a collective<br />

art piece, provid<strong>in</strong>g a tangible and creative<br />

outlet for express<strong>in</strong>g and acknowledg<strong>in</strong>g <strong>the</strong><br />

often-overlooked aspects of mental well-be<strong>in</strong>g.<br />

Visitors could also enjoy a range of gastronomic<br />

experiences, <strong>in</strong>clud<strong>in</strong>g a cultural<br />

heritage d<strong>in</strong><strong>in</strong>g experience Antica Australis<br />

and Grill Artistry from Chef Jeferson F<strong>in</strong>ger,<br />

<strong>the</strong> maestro beh<strong>in</strong>d Barbacoa Churrascaria.<br />

Boast<strong>in</strong>g high-profile fans, from <strong>the</strong> Saudi<br />

Royal Family to F1 legend Sebastian Vettel<br />

and Guns N’ Roses’ lead guitarist Slash,<br />

Barbacoa Churrascaria offered visitors <strong>the</strong><br />

chance to experience <strong>the</strong> highest quality<br />

cuts.<br />

The 12th edition of Ras Al Khaimah Art<br />

Festival was presented by Aldar, supported<br />

by Stev<strong>in</strong> Rock, RAK Ports, RAK Porcela<strong>in</strong>,<br />

MonViso, RAK Hospitality Hold<strong>in</strong>gs’ RAK-<br />

GAS, VOX C<strong>in</strong>emas, The Ritz-Carlton DIFC,<br />

Nikon and RAK Transport Authority, as well<br />

as Cultural Partners from The US Mission to<br />

<strong>the</strong> UAE, Mar<strong>in</strong>ko Sudac Foundation, Department<br />

of Antiquities and Museums, Embassy<br />

of <strong>the</strong> Federal Republic of Germany,<br />

Consulate General of <strong>the</strong> Federal Republic<br />

of Germany, and Goe<strong>the</strong>-Institut Golf Region-Abu<br />

Dhabi.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

49


FEATURED ARTIST<br />

50 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Exclusive<br />

SANDEEP<br />

S O N I<br />

Sandeep Soni, <strong>the</strong> visionary artist who seamlessly marries <strong>the</strong><br />

worlds of art and eng<strong>in</strong>eer<strong>in</strong>g, f<strong>in</strong>ds himself at <strong>the</strong> p<strong>in</strong>nacle of<br />

recognition as he graces <strong>the</strong> pages of <strong>the</strong> prestigious ‘Artist <strong>in</strong><br />

Focus <strong>2024</strong>’ coffee table book. This remarkable achievement<br />

marks a significant milestone <strong>in</strong> Soni’s artistic journey, propell<strong>in</strong>g<br />

him fur<strong>the</strong>r <strong>in</strong>to <strong>the</strong> limelight of <strong>the</strong> global art scene.<br />

Featured prom<strong>in</strong>ently among a select<br />

cohort of artists, Soni’s <strong>in</strong>clusion <strong>in</strong><br />

<strong>the</strong> ‘Artist <strong>in</strong> Focus <strong>2024</strong>’ serves as<br />

a testament to his unique ability to<br />

bridge disparate doma<strong>in</strong>s with f<strong>in</strong>esse. His<br />

avant-garde approach to art, fueled by a<br />

deep-rooted passion for both traditional and<br />

contemporary mediums, captivates audiences<br />

worldwide, <strong>in</strong>vit<strong>in</strong>g <strong>the</strong>m to delve <strong>in</strong>to<br />

<strong>the</strong> depths of his creative universe.<br />

Amidst <strong>the</strong> buzz of recognition, Soni’s artistic<br />

endeavors cont<strong>in</strong>ue to garner acclaim,<br />

as evidenced by his nom<strong>in</strong>ation for <strong>the</strong> prestigious<br />

Artventurous Art and Design magaz<strong>in</strong>e.<br />

This esteemed recognition not only<br />

validates Soni’s artistic prowess but also<br />

highlights his grow<strong>in</strong>g <strong>in</strong>fluence with<strong>in</strong> <strong>the</strong><br />

artistic community. As he vies for top honors<br />

<strong>in</strong> <strong>the</strong> upcom<strong>in</strong>g event, anticipation mounts,<br />

underscor<strong>in</strong>g <strong>the</strong> anticipation surround<strong>in</strong>g<br />

Soni’s <strong>in</strong>novative and thought-provok<strong>in</strong>g creations.<br />

Fur<strong>the</strong>rmore, Soni’s ascent to artistic<br />

prom<strong>in</strong>ence reaches new heights with <strong>the</strong><br />

announcement of his upcom<strong>in</strong>g group exhibition<br />

at <strong>the</strong> illustrious Paramount Hotel<br />

Dubai. Scheduled for <strong>the</strong> 2nd of <strong>March</strong> at 7<br />

pm, this eagerly awaited showcase promises<br />

to be a celebration of creativity, <strong>in</strong>genuity,<br />

and boundless imag<strong>in</strong>ation. Aga<strong>in</strong>st <strong>the</strong><br />

backdrop of Dubai’s vibrant cultural landscape,<br />

Soni’s evocative artworks will take<br />

center stage, captivat<strong>in</strong>g audiences with<br />

<strong>the</strong>ir depth, beauty, and emotive power.<br />

As Soni prepares to unveil his latest<br />

masterpieces to <strong>the</strong> world, <strong>the</strong> anticipation<br />

surround<strong>in</strong>g his group exhibition reaches a<br />

crescendo. Draw<strong>in</strong>g <strong>in</strong>spiration from his rich<br />

tapestry of experiences, Soni <strong>in</strong>vites viewers<br />

on a transformative journey, where art transcends<br />

boundaries and ignites <strong>the</strong> imag<strong>in</strong>ation.<br />

From surrealistic landscapes to vibrant<br />

abstract compositions, each artwork reflects<br />

Soni’s unwaver<strong>in</strong>g commitment to push<strong>in</strong>g<br />

<strong>the</strong> boundaries of artistic expression.<br />

At its core, Soni’s artistic ethos embodies<br />

a profound sense of <strong>in</strong>terconnectedness – a<br />

belief that art has <strong>the</strong> power to unite, <strong>in</strong>spire,<br />

and transform. Through his captivat<strong>in</strong>g creations,<br />

Soni <strong>in</strong>vites us to embrace <strong>the</strong> beauty<br />

of <strong>the</strong> unknown, embark<strong>in</strong>g on a voyage of<br />

discovery where creativity knows no bounds.<br />

As Sandeep Soni’s star cont<strong>in</strong>ues to rise,<br />

his journey serves as a beacon of <strong>in</strong>spiration<br />

for aspir<strong>in</strong>g artists and enthusiasts alike.<br />

With each brushstroke, he challenges <strong>the</strong><br />

status quo, reshap<strong>in</strong>g our perceptions of art<br />

and its limitless possibilities. As we eagerly<br />

await <strong>the</strong> unveil<strong>in</strong>g of his group exhibition<br />

and <strong>the</strong> results of <strong>the</strong> Artventurous Art and<br />

Design magaz<strong>in</strong>e, one th<strong>in</strong>g rema<strong>in</strong>s abundantly<br />

clear – Sandeep Soni’s artistic legacy<br />

is poised to leave an <strong>in</strong>delible mark on <strong>the</strong><br />

canvas of history.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

51


BESTUNE X MAGZOID<br />

BESTUNE CELEBRATES FAW’S 70TH<br />

ANNIVERSARY WITH A GRAND<br />

CONVOY, SUPPORTED BY UAE<br />

POLICE FORCES<br />

Follow<strong>in</strong>g a groundbreak<strong>in</strong>g artistic<br />

collaboration between Bestune and<br />

<strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong> <strong>in</strong> January, which<br />

saw two UAE-based artists showcase<br />

<strong>the</strong>ir masterpieces on <strong>the</strong> Bestune T99 car<br />

and <strong>the</strong> walls of <strong>the</strong> Bestune Dubai showroom,<br />

<strong>the</strong> partnership has reached new<br />

heights.<br />

The festivities cont<strong>in</strong>ued with a grand convoy<br />

of over 100 cars travel<strong>in</strong>g from Dubai<br />

to <strong>the</strong> breathtak<strong>in</strong>g Jebel Jais on February<br />

24th. This event, <strong>in</strong> celebration of <strong>the</strong> 70th<br />

anniversary of FAW, spanned <strong>the</strong> Emirates<br />

of Dubai, Sharjah, Ajman, and concluded<br />

<strong>in</strong> Ras Al Khaimah, highlighted by an unwaver<strong>in</strong>g<br />

commitment to safety and close<br />

collaboration with <strong>the</strong> Dubai Police and <strong>the</strong><br />

police forces from Sharjah, Ajman, and Ras<br />

Al Khaimah. This partnership ensured strict<br />

adherence to UAE traffic laws, establish<strong>in</strong>g<br />

a new standard for organiz<strong>in</strong>g large-scale<br />

automotive events safely.<br />

The convoy, which began <strong>in</strong> Dubai, was<br />

an opportunity for Bestune customers to<br />

share <strong>in</strong> a journey that not only showcased<br />

<strong>the</strong> scenic beauty of <strong>the</strong> UAE but also emphasized<br />

<strong>the</strong> importance of safety and compliance.<br />

Participants enjoyed a rich tapestry<br />

of experiences, mak<strong>in</strong>g <strong>the</strong> journey an unforgettable<br />

adventure.<br />

Upon reach<strong>in</strong>g <strong>the</strong> Bear Grylls Camp <strong>in</strong><br />

Jebel Jais, <strong>the</strong> participants were greeted<br />

with an array of enterta<strong>in</strong>ment activities and<br />

<strong>in</strong>teractive photo booths, add<strong>in</strong>g a personal<br />

touch to <strong>the</strong> memories be<strong>in</strong>g created. These<br />

photo booths allowed attendees to capture<br />

moments from <strong>the</strong> event, provid<strong>in</strong>g a keepsake<br />

of <strong>the</strong> unique experience. The activities<br />

and enterta<strong>in</strong>ment designed for <strong>the</strong> event<br />

52 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


ensured that every participant had an engag<strong>in</strong>g<br />

and enjoyable time, re<strong>in</strong>forc<strong>in</strong>g <strong>the</strong><br />

community spirit among Bestune customers.<br />

Andrew Squires, CEO of Al Khalid Auto,<br />

took <strong>the</strong> opportunity to express his profound<br />

appreciation to <strong>the</strong> UAE police forces for<br />

<strong>the</strong>ir essential role <strong>in</strong> ensur<strong>in</strong>g <strong>the</strong> event’s<br />

safety. He highlighted <strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong>’s<br />

efforts <strong>in</strong> mak<strong>in</strong>g <strong>the</strong> convoy a grand success,<br />

underscor<strong>in</strong>g <strong>the</strong> effective collaboration<br />

that brought this ambitious vision to life.<br />

This convoy was more than just a celebration<br />

of FAW’s storied legacy; it was a testament<br />

to Bestune’s commitment to creat<strong>in</strong>g<br />

dist<strong>in</strong>ctive and memorable experiences for<br />

its clientele. By <strong>in</strong>tegrat<strong>in</strong>g automotive <strong>in</strong>novation<br />

with <strong>in</strong>teractive enterta<strong>in</strong>ment and <strong>the</strong><br />

spirit of community, Bestune has once aga<strong>in</strong><br />

demonstrated its dedication to exceed<strong>in</strong>g<br />

customer expectations. As <strong>the</strong> event concluded<br />

amidst <strong>the</strong> natural splendor of Jebel<br />

Jais, it not only celebrated a significant milestone<br />

but also paved <strong>the</strong> way for future collaborative<br />

endeavors, promis<strong>in</strong>g even more<br />

enrich<strong>in</strong>g experiences for <strong>the</strong> automotive<br />

community and Bestune customers.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

53


54 <strong>March</strong> <strong>2024</strong> www.magzoid.com


www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

55


ARTISTS IN FOCUS <strong>2024</strong><br />

MAGZOID MAGAZINE UNVEILS ‘ARTISTS IN FOCUS <strong>2024</strong>’<br />

CELEBRATING VISIONARIES<br />

OF CREATIVITY<br />

In a dazzl<strong>in</strong>g display of creativity and artistic<br />

<strong>in</strong>genuity, <strong>the</strong> highly anticipated launch<br />

event for <strong>the</strong> coffee table book “Artist <strong>in</strong><br />

Focus <strong>2024</strong>,” curated by <strong>the</strong> prestigious<br />

<strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong>, unfolded with grandeur<br />

and splendor. Set aga<strong>in</strong>st <strong>the</strong> backdrop of<br />

Warehouse Four, <strong>the</strong> event served as a beacon<br />

for artistic expression, draw<strong>in</strong>g toge<strong>the</strong>r<br />

a constellation of esteemed brands <strong>in</strong>clud<strong>in</strong>g<br />

<strong>the</strong> illustrious BFL (Brands for Less)<br />

Group, Blacklane, Wasaya Investment, and<br />

Al A<strong>in</strong> Farms. Each entity <strong>in</strong>fused <strong>the</strong> occasion<br />

with its dist<strong>in</strong>ctive essence, contribut<strong>in</strong>g<br />

to a celebration that transcended mere publication<br />

unveil<strong>in</strong>g, emerg<strong>in</strong>g as a testament<br />

to <strong>the</strong> profound impact of artistry on our<br />

cultural landscape. The event was powered<br />

by Wasaya Investment, known for foster<strong>in</strong>g<br />

global bus<strong>in</strong>ess opportunities for every entrepreneur.<br />

Build<strong>in</strong>g upon last year’s success with<br />

CREATE 2.0, <strong>Magzoid</strong> proudly cont<strong>in</strong>ues its<br />

transformative partnership with BFL Group.<br />

W<strong>in</strong>ners and runners-up from various categories<br />

were announced, with <strong>the</strong>ir remarkable<br />

artworks showcased throughout <strong>the</strong><br />

event. A selected w<strong>in</strong>ner, Advay Sureka meticulously<br />

pa<strong>in</strong>ted a doodle design, <strong>the</strong>m<strong>in</strong>g<br />

BFL brand and Ramadan toge<strong>the</strong>r.<br />

Reflect<strong>in</strong>g on this partnership, Toufic Kreidieh,<br />

Executive Chairman of <strong>the</strong> Board and<br />

Group CEO of BFL Group, shared his vision,<br />

stat<strong>in</strong>g, “As we started this partnership with<br />

<strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong>, our vision is to empower<br />

<strong>the</strong> new generations and patronize <strong>the</strong>ir passions<br />

and talents. Through collaboration, we<br />

aim to light children’s spark of creativity and<br />

curiosity, foster<strong>in</strong>g a future where <strong>the</strong>y can<br />

confidently pursue <strong>the</strong>ir dreams and make<br />

mean<strong>in</strong>gful contributions to <strong>the</strong> world. This<br />

<strong>in</strong>itiative also reflects our commitment to nurtur<strong>in</strong>g<br />

cultural growth <strong>in</strong> <strong>the</strong> UAE, enrich<strong>in</strong>g<br />

<strong>the</strong> society with diverse forms of creativity.”<br />

Advay Sureka’s design, meticulously se-<br />

58 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


lected by Brands for Less, will adorn <strong>the</strong><br />

cover of <strong>Magzoid</strong>’s eagerly awaited <strong>March</strong><br />

edition, serv<strong>in</strong>g as a vibrant testament to<br />

artistic brilliance. This captivat<strong>in</strong>g cover, a<br />

masterpiece of doodle art, <strong>in</strong>tricately celebrates<br />

<strong>the</strong> spirit of Ramadan, resonat<strong>in</strong>g with<br />

cultural significance and contemporary flair.<br />

It stands as a vivid reflection of Brands for<br />

Less’ forward-th<strong>in</strong>k<strong>in</strong>g ethos and visionary<br />

leadership, exemplify<strong>in</strong>g <strong>the</strong>ir unwaver<strong>in</strong>g<br />

commitment to champion<strong>in</strong>g exceptional talent<br />

and foster<strong>in</strong>g a culture of creativity.<br />

In addition to <strong>the</strong> artistic showcase, Al A<strong>in</strong><br />

Farms <strong>in</strong>troduced its <strong>in</strong>novative products,<br />

<strong>in</strong>clud<strong>in</strong>g <strong>the</strong> Cook <strong>in</strong> <strong>the</strong> Bag Chicken, a<br />

range of ready-to-cook mar<strong>in</strong>ated chicken<br />

that cooks <strong>in</strong> <strong>the</strong> bag for 45 m<strong>in</strong>utes at<br />

180 degrees. This cul<strong>in</strong>ary delight promises<br />

convenience and hassle-free cook<strong>in</strong>g<br />

without compromis<strong>in</strong>g on taste and quality,<br />

utiliz<strong>in</strong>g locally sourced, 100% fresh chicken<br />

produced <strong>in</strong> <strong>the</strong> UAE. Alongside this, Al<br />

A<strong>in</strong> Farms proudly presents <strong>the</strong>ir organic, ultra-fresh<br />

juices and sugar-free Greek yogurt,<br />

offer<strong>in</strong>g wholesome options for health-conscious<br />

consumers.<br />

Blacklane, synonymous with unparalleled<br />

chauffeur service, showcased its commitment<br />

to excellence by offer<strong>in</strong>g guests an<br />

immersive experience accessible at <strong>the</strong>ir<br />

f<strong>in</strong>gertips. Aga<strong>in</strong>st <strong>the</strong> backdrop of a captivat<strong>in</strong>g<br />

canvas, Blacklane’s setup transformed<br />

<strong>the</strong> venue <strong>in</strong>to an enchant<strong>in</strong>g artistic<br />

playground, affirm<strong>in</strong>g <strong>the</strong> event’s visionary<br />

essence. The seamless fusion of luxury and<br />

creativity enraptured attendees, deliver<strong>in</strong>g a<br />

sensory journey unlike any o<strong>the</strong>r, and underscor<strong>in</strong>g<br />

Blacklane’s dedication to redef<strong>in</strong><strong>in</strong>g<br />

<strong>the</strong> boundaries of sophistication and <strong>in</strong>novation.<br />

In culm<strong>in</strong>ation, <strong>the</strong> launch event for “Artist<br />

<strong>in</strong> Focus <strong>2024</strong>” stands as a beacon of<br />

creativity and collaboration, symboliz<strong>in</strong>g<br />

<strong>the</strong> harmonious synergy between art and<br />

<strong>in</strong>dustry. With <strong>the</strong> support of esteemed partners<br />

like BFL Group, Blacklane, Wasaya Investment,<br />

Al A<strong>in</strong> Farms, <strong>Magzoid</strong> <strong>Magaz<strong>in</strong>e</strong><br />

and Vo<strong>in</strong> Productions cont<strong>in</strong>ues to pave<br />

<strong>the</strong> way for artistic expression, foster<strong>in</strong>g a<br />

culture where <strong>in</strong>novation thrives and talent<br />

flourishes. As we embark on this journey of<br />

discovery and <strong>in</strong>spiration, let us embrace<br />

<strong>the</strong> transformative power of art to transcend<br />

boundaries, ignite imag<strong>in</strong>ations, and enrich<br />

our collective experience. This event not<br />

only marks a milestone <strong>in</strong> <strong>Magzoid</strong>’s legacy<br />

but also sets <strong>the</strong> stage for a future where creativity<br />

reigns supreme, leav<strong>in</strong>g an <strong>in</strong>delible<br />

impr<strong>in</strong>t on hearts and m<strong>in</strong>ds alike.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

59


60 <strong>March</strong> <strong>2024</strong><br />

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www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

61


Welcome to <strong>the</strong> all-new Designer’s Corner,<br />

an excit<strong>in</strong>g space divided <strong>in</strong>to four captivat<strong>in</strong>g segments


ABOUT TIME<br />

TAG HEUER CARRERA CHRONOGRAPH “DATO:<br />

A MODERN REIMAGINATION OF TIME<br />

In <strong>the</strong> ever-evolv<strong>in</strong>g world of horology, TAG Heuer cont<strong>in</strong>ues to push boundaries and reimag<strong>in</strong>e<br />

classics with <strong>the</strong>ir latest creation, <strong>the</strong> Carrera Chronograph “Dato.” This timepiece marries heritage<br />

with <strong>in</strong>novation, offer<strong>in</strong>g aficionados a glimpse <strong>in</strong>to <strong>the</strong> future of watchmak<strong>in</strong>g.<br />

The Aes<strong>the</strong>tic Marvel<br />

At first glance, <strong>the</strong> Carrera Chronograph<br />

“Dato” captivates with its teal green circular<br />

brushed dial. Rem<strong>in</strong>iscent of a verdant<br />

oasis, <strong>the</strong> dial exudes a captivat<strong>in</strong>g allure,<br />

shift<strong>in</strong>g hues between blue and green under<br />

different light<strong>in</strong>g conditions. Rhodium-plated<br />

hour markers, accented with Super-LumiNova,<br />

adorn <strong>the</strong> periphery, enhanc<strong>in</strong>g legibility<br />

and add<strong>in</strong>g a touch of modernity to <strong>the</strong> classic<br />

design.<br />

Timeless Elegance, Modern Sophistication<br />

Encased with<strong>in</strong> polished and brushed<br />

sta<strong>in</strong>less steel, <strong>the</strong> Carrera Chronograph<br />

“Dato” boasts a form factor that exudes both<br />

elegance and robustness. With dimensions<br />

of 39mm by 13.8mm, it strikes <strong>the</strong> perfect<br />

balance between presence and wearability.<br />

The domed crystal, a hallmark of <strong>the</strong> Glassbox<br />

design, offers a mesmeriz<strong>in</strong>g view of <strong>the</strong><br />

chronograph elapsed seconds timer from<br />

various angles, <strong>in</strong>vit<strong>in</strong>g exploration and admiration.<br />

Crafted for <strong>the</strong> Connoisseur<br />

Powered by <strong>the</strong> automatic Calibre TH20-<br />

07, <strong>the</strong> Carrera Chronograph “Dato” is more<br />

than just a timekeep<strong>in</strong>g <strong>in</strong>strument—it’s a<br />

feat of eng<strong>in</strong>eer<strong>in</strong>g. With a column-wheel,<br />

vertical clutch chronograph mechanism<br />

and an impressive 80-hour power reserve,<br />

this timepiece seamlessly blends form and<br />

function, cater<strong>in</strong>g to <strong>the</strong> discern<strong>in</strong>g tastes of<br />

watch enthusiasts.<br />

A Vision of <strong>the</strong> Future<br />

TAG Heuer’s Carrera Chronograph “Dato”<br />

is not just a watch; it’s a statement. With its<br />

bold design, <strong>in</strong>novative features, and impeccable<br />

craftsmanship, it heralds a new<br />

era <strong>in</strong> watchmak<strong>in</strong>g. Whe<strong>the</strong>r you’re a seasoned<br />

collector or a novice enthusiast, this<br />

timepiece <strong>in</strong>vites you to embark on a journey<br />

through time, where tradition meets modernity<br />

<strong>in</strong> perfect harmony.<br />

64 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Technical Specifications:<br />

Brand: TAG Heuer<br />

Model: Carrera Chronograph “Dato”<br />

Reference Number: CBS2211.FC6545<br />

Diameter: 39mm<br />

Thickness: 13.86mm<br />

Case Material: Sta<strong>in</strong>less steel<br />

Dial Color: Teal green circular brushed dial<br />

with Teal green flange<br />

Lume: Super-LumiNova®<br />

Water Resistance: 100m<br />

Strap/Bracelet: Black alligator lea<strong>the</strong>r strap<br />

Movement: Calibre TH20-07<br />

Functions: Hours, m<strong>in</strong>utes, seconds, date,<br />

chronograph<br />

Power Reserve: 80 hours<br />

W<strong>in</strong>d<strong>in</strong>g: Automatic<br />

Frequency: 28,800 vph<br />

Jewels: 33<br />

In a world where timepieces are more than<br />

just <strong>in</strong>struments to tell time, <strong>the</strong> TAG Heuer<br />

Carrera Chronograph “Dato” stands as a<br />

testament to <strong>in</strong>novation, craftsmanship, and<br />

timeless elegance. It’s not just about keep<strong>in</strong>g<br />

time; it’s about mak<strong>in</strong>g a statement—a<br />

statement that transcends generations and<br />

def<strong>in</strong>es <strong>the</strong> future of watchmak<strong>in</strong>g.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

65


BLING BOW<br />

CRAFTING DREAMS INTO REALITY<br />

Enter <strong>the</strong> enchant<strong>in</strong>g world of MADLY Bespoke Jeweller,<br />

where every gem tells a story and every design is a<br />

masterpiece wait<strong>in</strong>g to be unveiled. Step <strong>in</strong>to a realm of<br />

unparalleled craftsmanship and bespoke creations, as<br />

MADLY prepares to captivate Dubai with <strong>the</strong> unveil<strong>in</strong>g<br />

of its new store.<br />

66 <strong>March</strong> <strong>2024</strong> www.magzoid.com


The Journey Beg<strong>in</strong>s<br />

Embark on a journey of discovery as<br />

MADLY sets its sights on <strong>in</strong>ternational expansion.<br />

With <strong>the</strong> open<strong>in</strong>g of <strong>the</strong>ir new store<br />

<strong>in</strong> Dubai, MADLY br<strong>in</strong>gs its signature style<br />

and unparalleled craftsmanship to a global<br />

audience, mark<strong>in</strong>g <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of an excit<strong>in</strong>g<br />

new chapter.<br />

The MADLY Experience<br />

Experience <strong>the</strong> magic of MADLY as clients<br />

immerse <strong>the</strong>mselves <strong>in</strong> a world of vibrant colored<br />

gemstones and one-of-a-k<strong>in</strong>d designs.<br />

From <strong>the</strong> sourc<strong>in</strong>g offices <strong>in</strong> Tanzania and Sri<br />

Lanka to <strong>the</strong> design studio <strong>in</strong> Dubai, discover<br />

<strong>the</strong> journey beh<strong>in</strong>d each exquisite piece.<br />

From Rough to Cut<br />

Witness <strong>the</strong> transformation of rough gemstones<br />

<strong>in</strong>to dazzl<strong>in</strong>g works of art as clients<br />

explore MADLY’s vast collection of gemstones.<br />

From Tanzanite to Tsavorite, each<br />

gem is carefully selected and expertly crafted<br />

to ensure maximum brilliance and beauty.<br />

Design<strong>in</strong>g Your Dream<br />

Step <strong>in</strong>to <strong>the</strong> design studio and let MAD-<br />

LY’s team of <strong>in</strong>ternational designers br<strong>in</strong>g<br />

your vision to life. With a diverse range of<br />

artistic styles and experiences, clients can<br />

collaborate with designers to create a piece<br />

that is truly unique and reflects <strong>the</strong>ir <strong>in</strong>dividual<br />

style.<br />

At MADLY Bespoke Jeweller, <strong>the</strong> journey<br />

is just as important as <strong>the</strong> dest<strong>in</strong>ation. With<br />

a commitment to quality, craftsmanship, and<br />

ethical sourc<strong>in</strong>g, MADLY crafts dreams <strong>in</strong>to<br />

reality, creat<strong>in</strong>g jewelry that is as unique and<br />

extraord<strong>in</strong>ary as <strong>the</strong> <strong>in</strong>dividuals who wear it.<br />

MADLY is a trailblaz<strong>in</strong>g design house<br />

dedicated to creat<strong>in</strong>g <strong>the</strong> f<strong>in</strong>est jewelry with<br />

<strong>the</strong> top 0.1% of colored gemstones. With a<br />

passion for creativity and a commitment to<br />

excellence, MADLY <strong>in</strong>vites clients to jo<strong>in</strong><br />

<strong>the</strong>m on a journey of exploration and discovery,<br />

where every piece tells a story and<br />

reflects <strong>the</strong> essence of its wearer.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

67


ON FOOT<br />

AXEL ARIGATO CLEAN 360 LACELESS<br />

REDEFINING ELEGANCE IN MOTION<br />

Step <strong>in</strong>to a realm where sophistication meets <strong>in</strong>novation with <strong>the</strong> Axel Arigato Clean 360 Laceless.<br />

As you navigate through <strong>the</strong> urban landscape, <strong>the</strong>se handcrafted marvels from Portugal promise<br />

not just a journey, but an experience.<br />

M<strong>in</strong>imalist Marvel:<br />

Draw<strong>in</strong>g <strong>in</strong>spiration from <strong>the</strong> iconic Clean<br />

90 silhouette, <strong>the</strong> Clean 360 Laceless is a<br />

testament to m<strong>in</strong>imalist design at its f<strong>in</strong>est.<br />

Crafted meticulously from LWG-certified<br />

suede, its sleek profile and simplified uppers<br />

exude an effortless elegance that seamlessly<br />

blends with any ensemble.<br />

Unleash<strong>in</strong>g Comfort:<br />

Bid farewell to conventional laces as <strong>the</strong><br />

Clean 360 embraces a flexible elasticated<br />

panel, offer<strong>in</strong>g a snug fit without compromis<strong>in</strong>g<br />

on style. The rubber soles, boast<strong>in</strong>g<br />

20% recycled material, provide a susta<strong>in</strong>able<br />

foundation for your every stride. Stand<strong>in</strong>g<br />

at 3.5 cm, <strong>the</strong> rubber cup-sole elevates<br />

not just your stature but your commitment to<br />

eco-conscious fashion.<br />

68 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Signature Flourish:<br />

Emblazoned with a subtle gold-tone logo<br />

stamp, <strong>the</strong>se shoes add a touch of opulence<br />

to your ensemble. Accompanied by a recycled<br />

polyester branded dustbag and packaged<br />

<strong>in</strong> FSC certified materials, Axel Arigato<br />

cont<strong>in</strong>ues its commitment to susta<strong>in</strong>able<br />

luxury.<br />

Crafted for Endurance:<br />

With a meticulous fusion of stitch<strong>in</strong>g and<br />

glue, <strong>the</strong>se shoes are not just a statement<br />

of style but a testament to durability. The<br />

removable cushioned footbed ensures a<br />

cloud-like comfort, mak<strong>in</strong>g every step a joyous<br />

affair. Completely cemented to preserve<br />

<strong>the</strong>ir prist<strong>in</strong>e form, <strong>the</strong> Clean 360 Laceless is<br />

a timeless <strong>in</strong>vestment <strong>in</strong> quality craftsmanship.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

69


ON FOOT<br />

70 <strong>March</strong> <strong>2024</strong> www.magzoid.com


On <strong>the</strong> Canvas of Urbanity:<br />

As you traverse through <strong>the</strong> bustl<strong>in</strong>g<br />

streets or l<strong>in</strong>ger <strong>in</strong> <strong>the</strong> galleries of urban<br />

art, let <strong>the</strong> Axel Arigato Clean 360 Laceless<br />

be your canvas. A fusion of style and<br />

susta<strong>in</strong>ability, <strong>the</strong>se shoes redef<strong>in</strong>e on-foot<br />

elegance, transcend<strong>in</strong>g mere footwear to<br />

become an expression of your ref<strong>in</strong>ed taste<br />

and conscious ethos.<br />

In <strong>the</strong> narrative of urban sophistication, let<br />

<strong>the</strong> Axel Arigato Clean 360 Laceless be your<br />

brushstroke of dist<strong>in</strong>ction.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

71


LUX<br />

MILESTONE FW24<br />

A CELEBRATION OF DIVERSITY AND INNOVATION,<br />

EFFORTLESS ELEGANCE, UNMISTAKABLE<br />

INFLUENCE<br />

Step <strong>in</strong>to a realm where luxury whispers softly but leaves an <strong>in</strong>delible mark. The FW24 Collection<br />

by Milestone beckons with its homage to diversity and change, <strong>in</strong>vit<strong>in</strong>g both men and women<br />

to embrace a season of effortless style and curious exploration. Conscious simplicity meets<br />

thoughtful details, ignit<strong>in</strong>g an irresistible desire for sartorial excellence.<br />

72 <strong>March</strong> <strong>2024</strong> www.magzoid.com


www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

73


LUX<br />

74 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Dive <strong>in</strong>to a palette as rich and varied as <strong>the</strong><br />

world itself. For women, Milestone’s collection<br />

blends elegant natural tones with bold<br />

statements, offer<strong>in</strong>g hues like Alabaster, Savannah,<br />

and Pomodoro. Men are treated to a spectrum<br />

rang<strong>in</strong>g from warm earth tones to cool <strong>in</strong>dustrial<br />

shades, with trend colors like p<strong>in</strong>e green and terracotta<br />

steal<strong>in</strong>g <strong>the</strong> spotlight.<br />

Modern Silhouettes, Timeless Appeal<br />

The silhouettes of FW24 are a study of versatility<br />

and modernity. For women, expect diverse cuts<br />

and proportions, from oversized biker jackets to chic<br />

vests <strong>in</strong> mixed materials. Men embrace shorter jackets<br />

and parka-style options, marry<strong>in</strong>g city sophistication<br />

with outdoor practicality. Each piece is meticulously<br />

tailored to adapt to <strong>the</strong> needs of <strong>the</strong> modern<br />

<strong>in</strong>dividual, seamlessly transition<strong>in</strong>g from day to night.<br />

Materials: Crafted with Care<br />

Materials take center stage <strong>in</strong> Milestone’s collection,<br />

offer<strong>in</strong>g surpris<strong>in</strong>g comb<strong>in</strong>ations and v<strong>in</strong>tage<br />

craftsmanship. For women, expect unconventional<br />

pair<strong>in</strong>gs like curly fur with sequ<strong>in</strong>s and gloss with velvet.<br />

Men <strong>in</strong>dulge <strong>in</strong> au<strong>the</strong>ntic materials like corduroy<br />

and matte nylon, exud<strong>in</strong>g sophistication and style at<br />

every turn.<br />

Innovations Unveiled<br />

The FW24 Collection <strong>in</strong>troduces excit<strong>in</strong>g <strong>in</strong>novations<br />

for both men and women. Fake fur takes center<br />

stage with lightweight lambsk<strong>in</strong> looks, while a Glam<br />

Capsule Collection celebrates Milestone’s 30th anniversary<br />

with breathtak<strong>in</strong>g velvet and quilted patterns.<br />

For men, corduroy reigns supreme, complemented<br />

by <strong>in</strong>novative nylon/polyester microfiber materials<br />

and reversible jackets that seamlessly marry function<br />

with fashion.<br />

Experience <strong>Luxury</strong> Redef<strong>in</strong>ed<br />

In a season where change is celebrated and diversity<br />

embraced, <strong>the</strong> FW24 Collection by Milestone<br />

offers a glimpse <strong>in</strong>to a world where luxury transcends<br />

<strong>the</strong> ord<strong>in</strong>ary. With its conscious simplicity, thoughtful<br />

details, and <strong>in</strong>novative designs, this collection is<br />

more than just cloth<strong>in</strong>g—it’s a statement of <strong>in</strong>dividuality,<br />

sophistication, and timeless elegance. Welcome<br />

to <strong>the</strong> lux section of an art magaz<strong>in</strong>e, where style<br />

knows no bounds and creativity reigns supreme.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

75


UNORTHODOX<br />

FW24 COLLECTION<br />

Emanat<strong>in</strong>g <strong>the</strong> rebellious spirit of denim culture,<br />

Acne Studios channels a fusion of cyber biker<br />

aes<strong>the</strong>tics with a dash of kitsch cuteness.<br />

Neon hues collide with classic biker elements,<br />

<strong>in</strong>tertw<strong>in</strong>ed with grunge details and psychedelic pr<strong>in</strong>ts<br />

<strong>in</strong>spired by rave and club culture. <strong>Creative</strong> Director<br />

Jonny Johansson encapsulates <strong>the</strong> essence: “Denim,<br />

<strong>in</strong>herently, has a rebellious aura. It’s provocative, it’s<br />

rugged.”<br />

Yves Tumor Collaboration:<br />

American musician Yves Tumor serves as <strong>the</strong> embodiment<br />

of <strong>the</strong> collection’s ethos, constantly push<strong>in</strong>g<br />

<strong>the</strong> boundaries of contemporary music, art, and culture.<br />

Johansson describes Tumor as <strong>the</strong> perfect muse,<br />

seamlessly blend<strong>in</strong>g space-age cyber psychedelia<br />

with raw rock energy. Their presence <strong>in</strong>fuses <strong>the</strong> collection<br />

with a dynamic spectrum, reflect<strong>in</strong>g <strong>the</strong> multifaceted<br />

nature of true rebellion.<br />

Color Palette:<br />

A strik<strong>in</strong>g contrast of black with vibrant neon pops<br />

of p<strong>in</strong>k, green, purple, and orange dom<strong>in</strong>ates <strong>the</strong> palette.<br />

Denim reigns <strong>in</strong> various shades of blue, while<br />

pastel hues <strong>in</strong>fuse sweetness and softness, with p<strong>in</strong>k<br />

tak<strong>in</strong>g center stage this season.<br />

How It’s Worn:<br />

Contrast<strong>in</strong>g proportions def<strong>in</strong>e <strong>the</strong> silhouette, from<br />

low-waisted to high-waisted, sk<strong>in</strong>-tight to oversized.<br />

Micro tank tops and cropped shearl<strong>in</strong>g jackets juxtapose<br />

with maxi boots and ultra-baggy denim, creat<strong>in</strong>g<br />

a layered, <strong>in</strong>dividualistic aes<strong>the</strong>tic. Sporty ski<br />

elements add functionality, with straps extend<strong>in</strong>g <strong>the</strong><br />

length of <strong>the</strong> body. Denim silhouettes are reimag<strong>in</strong>ed,<br />

featur<strong>in</strong>g round shapes rem<strong>in</strong>iscent of <strong>the</strong> early 2000s<br />

and low-waist flared trumpet legs.<br />

76 <strong>March</strong> <strong>2024</strong> www.magzoid.com


Accessories:<br />

Fluffy faux fur hats, mittens, and scarves draw <strong>in</strong>spiration<br />

from Kawaii street-style culture, while mohair<br />

hairy yarn adds a fuzzy element to squared beanies<br />

and accessories.<br />

Footwear:<br />

Volum<strong>in</strong>ous knee-high shearl<strong>in</strong>g boots and maxi<br />

mules exude motorcycle-<strong>in</strong>spired flair, while black derbies<br />

with a turned-up toe offer a sleek yet edgy option.<br />

Bags:<br />

From micro-sized to maxi-sized, Acne Studios presents<br />

a range of trompe l’oeil totes adorned with keycha<strong>in</strong>s<br />

and charms. The iconic Platt bag receives an<br />

update with studs, heart charms, and p<strong>in</strong>k detail<strong>in</strong>g,<br />

while new models like <strong>the</strong> Musubi and Multipocket offer<br />

fresh <strong>in</strong>terpretations <strong>in</strong> playful colors and f<strong>in</strong>ishes.<br />

Acne Studios FW24 collection epitomizes a dar<strong>in</strong>g<br />

juxtaposition of rebellion and sophistication, <strong>in</strong>vit<strong>in</strong>g<br />

wearers to embrace <strong>the</strong>ir <strong>in</strong>dividuality with fearless<br />

style.<br />

Fabrics:<br />

The <strong>in</strong>terplay between hard and soft textures elevates<br />

biker staples like lea<strong>the</strong>r and denim, juxtaposed<br />

with fluffy faux fur and delicate voile. Denim transforms,<br />

from an oily, worn-<strong>in</strong> feel to adorned embroideries and<br />

pa<strong>in</strong>t marks, offer<strong>in</strong>g an au<strong>the</strong>ntic yet elevated look.<br />

Pr<strong>in</strong>ts and Graphics:<br />

An eclectic mix of pr<strong>in</strong>ts merges cyber psychedelic<br />

designs with biker and punk motifs, from trompe l’oeil<br />

necklaces to delicate flower photographs. Traditional<br />

motorbike graphics receive a kitsch makeover, featur<strong>in</strong>g<br />

spray-pa<strong>in</strong>ted angel w<strong>in</strong>gs and AI-generated cats.<br />

The iconic Acne Studios logo undergoes playful transformations,<br />

while m<strong>in</strong>i bows add a whimsical touch to<br />

classic pieces.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

77


PICTURE STORY<br />

PHOTO BY DIANA SCHRODER BODE ON UNSPLASH<br />

78 <strong>March</strong> <strong>2024</strong> www.magzoid.com


www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

79


TOONS & MANGA<br />

In <strong>the</strong> realm of anime and manga, where<br />

fantastical worlds and epic adventures reign<br />

supreme, Netflix br<strong>in</strong>gs forth a delectable<br />

treat for fans of both food and fantasy with<br />

its latest orig<strong>in</strong>al series, “Delicious <strong>in</strong> Dungeon.”<br />

Adapted from <strong>the</strong> popular manga<br />

of <strong>the</strong> same name, this animated series<br />

offers a unique twist on <strong>the</strong> traditional dungeon-crawl<strong>in</strong>g<br />

narrative, blend<strong>in</strong>g it seamlessly<br />

with <strong>the</strong> art of cul<strong>in</strong>ary exploration.<br />

80 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


TOONS & MANGA<br />

In an unexpected yet thrill<strong>in</strong>g turn of<br />

events, DC Comics has delved headfirst <strong>in</strong>to<br />

<strong>the</strong> realm of anime and manga, captivat<strong>in</strong>g<br />

fans worldwide with <strong>the</strong>ir latest releases.<br />

This year, <strong>the</strong> comic giant unveiled three<br />

new manga series that sparked fervent discussions<br />

among enthusiasts. “Joker: One<br />

Operation Joker,” “Superman vs. Meshi,”<br />

and “Batman: Justice Buster” thrust beloved<br />

DC characters <strong>in</strong>to a fresh, dynamic light,<br />

pav<strong>in</strong>g <strong>the</strong> way for an excit<strong>in</strong>g evolution of<br />

<strong>the</strong> franchise.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

81


FLAGSHIP STORE, SHANGHAI<br />

Nestled <strong>in</strong> <strong>the</strong> heart of Shanghai, <strong>the</strong> Huawei Flagship Store stands as a testament to<br />

<strong>in</strong>novation and susta<strong>in</strong>ability. Designed by UNStudio, this architectural marvel seamlessly<br />

blends biophilic elements with cutt<strong>in</strong>g-edge technology, creat<strong>in</strong>g an immersive experience<br />

for visitors. From its eco-conscious materials to its <strong>in</strong>teractive <strong>in</strong>terior spaces, every detail<br />

reflects Huawei’s commitment to harmony between nature and <strong>in</strong>novation.<br />

82 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


ARCHITECTURAL WONDERS<br />

Biophilic Fusion:<br />

Inspired by <strong>the</strong> natural world and Huawei’s<br />

‘Harmony’ operat<strong>in</strong>g system, <strong>the</strong><br />

store’s design mimics organic forms, <strong>in</strong>vit<strong>in</strong>g<br />

visitors on a journey through a liv<strong>in</strong>g forest<br />

of harmony. Recurr<strong>in</strong>g motifs, such as petal-like<br />

features on <strong>the</strong> facade, symbolize<br />

growth and echo <strong>the</strong> <strong>in</strong>tricate algorithms of<br />

Huawei’s technology.<br />

Seamless Integration:<br />

The store’s architecture blurs <strong>the</strong> boundaries<br />

between <strong>in</strong>doors and outdoors, with<br />

floor-to-ceil<strong>in</strong>g glass facades allow<strong>in</strong>g natural<br />

light to flood <strong>the</strong> <strong>in</strong>terior. The <strong>in</strong>novative<br />

use of detachable prefabricated systems<br />

ensures flexibility while advanced ventilation<br />

systems ma<strong>in</strong>ta<strong>in</strong> high <strong>in</strong>door air quality.<br />

Interactive Experiences:<br />

At <strong>the</strong> heart of <strong>the</strong> store lies <strong>the</strong> spiral<strong>in</strong>g<br />

‘Tree of Harmony’, not only anchor<strong>in</strong>g<br />

<strong>the</strong> space but also offer<strong>in</strong>g <strong>in</strong>teractive augmented<br />

reality experiences. Warm tones<br />

and natural materials create a welcom<strong>in</strong>g<br />

ambiance, while designated zones cater to<br />

both product showcases and experiential<br />

<strong>in</strong>teractions.<br />

Community Hub:<br />

Beyond a retail space, <strong>the</strong> Huawei Flagship<br />

Store serves as a dynamic community<br />

hub. Flexible ga<strong>the</strong>r<strong>in</strong>g areas, a café, and<br />

event spaces foster engagement, <strong>in</strong>vit<strong>in</strong>g<br />

visitors to immerse <strong>the</strong>mselves <strong>in</strong> Huawei’s<br />

culture and ethos. With its multi-functional<br />

design, <strong>the</strong> store evolves <strong>in</strong>to a platform for<br />

cultural exchange and technological exploration.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

83


ARCHITECTURAL WONDERS<br />

CASA SUSSURRO IN<br />

SÃO MIGUEL DO GOSTOSO,<br />

BRAZIL<br />

In <strong>the</strong> tranquil ambiance of São Miguel do Gostoso, nestled amidst sway<strong>in</strong>g palm trees along<br />

<strong>the</strong> Brazilian Atlantic coast, stands Casa Sussurro, a testament to architectural <strong>in</strong>genuity<br />

and environmental harmony. Crafted by Italian architect Davide Andracco, this residence<br />

seamlessly blends contemporary design with reverence for its natural surround<strong>in</strong>gs, offer<strong>in</strong>g<br />

a haven of elegance and comfort for a discern<strong>in</strong>g Italo-Brazilian family.<br />

84 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


Harmonious Integration:<br />

Casa Sussurro artfully <strong>in</strong>tegrates <strong>in</strong>door<br />

and outdoor liv<strong>in</strong>g spaces, with a design philosophy<br />

that prioritizes fluidity and connection.<br />

Its expansive veranda, adorned with<br />

native flora, serves as a seamless extension<br />

of <strong>the</strong> <strong>in</strong>terior, blurr<strong>in</strong>g <strong>the</strong> boundaries between<br />

<strong>the</strong> built environment and nature.<br />

Functional Elegance:<br />

Beyond its aes<strong>the</strong>tic allure, Casa Sussurro<br />

prioritizes functionality and practicality. The<br />

meticulously planned floor plan divides <strong>the</strong><br />

space <strong>in</strong>to dist<strong>in</strong>ct zones, optimiz<strong>in</strong>g natural<br />

light and ventilation while ensur<strong>in</strong>g privacy<br />

and <strong>in</strong>dependence for its <strong>in</strong>habitants.<br />

Innovative Design Elements:<br />

From sculptural staircases to handmade<br />

iron frames, Casa Sussurro boasts a plethora<br />

of <strong>in</strong>novative design elements that elevate<br />

its architectural significance. Thick walls with<br />

superior <strong>in</strong>sulation, coupled with strategically<br />

positioned open<strong>in</strong>gs, showcase a commitment<br />

to both susta<strong>in</strong>ability and structural<br />

elegance.<br />

Timeless Charm:<br />

Echo<strong>in</strong>g Andracco’s Mediterranean roots,<br />

Casa Sussurro exudes a timeless charm that<br />

transcends cultural boundaries. Its m<strong>in</strong>imalist<br />

aes<strong>the</strong>tic, characterized by neutral color<br />

palettes and sleek f<strong>in</strong>ishes, ensures a timeless<br />

appeal that resonates with admirers of<br />

architectural beauty worldwide.<br />

Casa Sussurro stands as a testament<br />

to Davide Andracco’s mastery, offer<strong>in</strong>g a<br />

unique liv<strong>in</strong>g experience where <strong>in</strong>novation<br />

meets environmental stewardship, culm<strong>in</strong>at<strong>in</strong>g<br />

<strong>in</strong> an architectural wonder that captivates<br />

<strong>the</strong> imag<strong>in</strong>ation and <strong>in</strong>spires awe.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

85


PICTURE STORY<br />

PHOTO BY DYNAMIC WANG ON UNSPLASH<br />

86 <strong>March</strong> <strong>2024</strong> www.magzoid.com


THE ELEGANCE OF SALVATORE FERRAGAMO:<br />

UNVEILING THE CALLIGRAPHIC SYMPHONY IN ITS LOGO<br />

In <strong>the</strong> world of fashion, every detail counts.<br />

From <strong>the</strong> <strong>in</strong>tricate stitch<strong>in</strong>g of a garment<br />

to <strong>the</strong> choice of fabric, each element contributes<br />

to <strong>the</strong> overall aes<strong>the</strong>tic and brand<br />

identity. One such element that often captures<br />

<strong>the</strong> essence of a fashion house is its<br />

logo. In this exploration, we delve <strong>in</strong>to <strong>the</strong><br />

captivat<strong>in</strong>g world of Salvatore Ferragamo’s<br />

logo, a masterpiece that <strong>in</strong>tertw<strong>in</strong>es <strong>the</strong> art<br />

of calligraphy with <strong>the</strong> elegance of haute<br />

couture.<br />

Salvatore Ferragamo, <strong>the</strong> renowned Italian<br />

luxury brand, is synonymous with sophistication<br />

and timeless style. Established<br />

<strong>in</strong> 1927, <strong>the</strong> house has cont<strong>in</strong>uously pushed<br />

<strong>the</strong> boundaries of fashion, blend<strong>in</strong>g tradition<br />

with <strong>in</strong>novation. Central to its brand identity<br />

is its iconic logo, a symbol that reflects <strong>the</strong><br />

brand’s heritage and artistic vision.<br />

At first glance, <strong>the</strong> Salvatore Ferragamo<br />

logo appears as a simple, yet strik<strong>in</strong>g arrangement<br />

of letters. However, a closer <strong>in</strong>spection<br />

reveals <strong>the</strong> meticulous craftsmanship<br />

and attention to detail that embodies <strong>the</strong><br />

essence of <strong>the</strong> brand. The logo is a harmonious<br />

fusion of calligraphic strokes, gracefully<br />

<strong>in</strong>tertw<strong>in</strong><strong>in</strong>g to form <strong>the</strong> name “Ferragamo.”<br />

Each letter is meticulously crafted, exud<strong>in</strong>g<br />

a sense of fluidity and elegance rem<strong>in</strong>iscent<br />

of a master calligrapher’s hand.<br />

The design of <strong>the</strong> Salvatore Ferragamo<br />

logo is a testament to <strong>the</strong> brand’s commitment<br />

to excellence and craftsmanship. Every<br />

curve and serif is carefully considered,<br />

creat<strong>in</strong>g a visual symphony that resonates<br />

with <strong>the</strong> brand’s aes<strong>the</strong>tic. The letterforms<br />

are rendered with precision, evok<strong>in</strong>g a sense<br />

of ref<strong>in</strong>ement and sophistication that is synonymous<br />

with Ferragamo’s creations.<br />

One of <strong>the</strong> most notable aspects of <strong>the</strong><br />

Ferragamo logo is its versatility. Whe<strong>the</strong>r<br />

embossed on lea<strong>the</strong>r goods, engraved on<br />

metal hardware, or pr<strong>in</strong>ted on <strong>the</strong> packag<strong>in</strong>g,<br />

<strong>the</strong> logo reta<strong>in</strong>s its dist<strong>in</strong>ctive charm<br />

and elegance. Its timeless design allows it<br />

to seamlessly <strong>in</strong>tegrate <strong>in</strong>to various contexts,<br />

serv<strong>in</strong>g as a beacon of luxury and style.<br />

Beyond its aes<strong>the</strong>tic appeal, <strong>the</strong> Salvatore<br />

Ferragamo logo carries a deeper significance.<br />

It encapsulates <strong>the</strong> brand’s rich<br />

heritage and storied legacy, pay<strong>in</strong>g homage<br />

to its founder’s dedication to craftsmanship<br />

and <strong>in</strong>novation. The calligraphic elements<br />

evoke a sense of tradition and artistry, while<br />

also signal<strong>in</strong>g <strong>the</strong> brand’s forward-th<strong>in</strong>k<strong>in</strong>g<br />

approach to design.<br />

The Salvatore Ferragamo logo stands as<br />

a testament to <strong>the</strong> endur<strong>in</strong>g power of design<br />

and craftsmanship. Its graceful calligraphic<br />

strokes and timeless elegance encapsulate<br />

<strong>the</strong> essence of <strong>the</strong> brand, serv<strong>in</strong>g as a symbol<br />

of sophistication and luxury. As Ferragamo<br />

cont<strong>in</strong>ues to <strong>in</strong>spire and <strong>in</strong>novate, its<br />

iconic logo rema<strong>in</strong>s a beacon of style and<br />

excellence <strong>in</strong> <strong>the</strong> world of fashion.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

87


ART EXIBITIONS<br />

ART EXHIBITIONS AND EVENTS<br />

‘SOLO EXHIBITION’ BY ANDRÉ BUTZER<br />

ALSERKAAL AVENUE - CARBON 12 -<br />

WAREHOUSE 37<br />

8 FEBRUARY <strong>2024</strong> - 30 MARCH <strong>2024</strong><br />

André Butzer, known for his iconic characters and vibrant<br />

language, stands at <strong>the</strong> forefront of pa<strong>in</strong>t<strong>in</strong>g, <strong>in</strong>spired by Matisse.<br />

His work, filled with deliberate brushstrokes, reflects<br />

lived experiences. Characters like <strong>the</strong> Friedens-Siemens<br />

and <strong>the</strong> Wanderer, rem<strong>in</strong>iscent of “Disney figures pa<strong>in</strong>ted<br />

by Munch,” emerge from bright backgrounds. Butzer’s art,<br />

guided by a “bra<strong>in</strong>less vision of dest<strong>in</strong>y,” serves as an antidote<br />

to societal divisions, unit<strong>in</strong>g opposites and speak<strong>in</strong>g to<br />

all. Rooted <strong>in</strong> <strong>in</strong>trospection and <strong>in</strong>vestigation, his pa<strong>in</strong>t<strong>in</strong>gs<br />

explore basic humanity and its connection to art history, embody<strong>in</strong>g<br />

a child-like <strong>in</strong>nocence <strong>in</strong>tertw<strong>in</strong>ed with millennia of<br />

<strong>in</strong>spiration.<br />

‘A ROSE IS A ROSE IS A ROSE IS A<br />

ROSE’ BY MANDY EL-SAYEGH<br />

ALSERKAAL AVENUE - LAWRIE SHABIBI -<br />

WAREHOUSE 21<br />

22 FEBRUARY <strong>2024</strong> - 4 APRIL <strong>2024</strong><br />

Mandy El-Sayegh’s first solo exhibition <strong>in</strong> Dubai, “A rose<br />

is a rose is a rose is a rose,” explores <strong>the</strong>mes of poetry,<br />

migration, rebellion, and remembrance through pa<strong>in</strong>t<strong>in</strong>g,<br />

<strong>in</strong>stallation, video, sound, and performance. Draw<strong>in</strong>g on<br />

autobiographical symbols and popular culture, <strong>the</strong> exhibition<br />

offers an immersive experience that reframes current<br />

events and histories. Organized by curator Sara Raza.<br />

88 <strong>March</strong> <strong>2024</strong> www.magzoid.com


‘SUMMITS OF SOLITUDE: NARRATIVES<br />

IN NATURE’ BY JI-HYE KIM<br />

ALSERKAAL AVENUE - FN DESIGNS -<br />

WAREHOUSE 26<br />

6 FEBRUARY <strong>2024</strong> - 19 MARCH <strong>2024</strong><br />

Ji-Hye Kim’s latest exhibition, “Summits of Solitude:<br />

Narratives <strong>in</strong> Nature,” delves deep <strong>in</strong>to <strong>the</strong> <strong>in</strong>tersection of<br />

self-identity and nature, draw<strong>in</strong>g <strong>in</strong>spiration from mounta<strong>in</strong>s<br />

and rocks. Through immersive pr<strong>in</strong>tmak<strong>in</strong>g, she <strong>in</strong>vites<br />

viewers to experience her profound reflections on <strong>the</strong><br />

wilderness. This exhibition marks a significant milestone<br />

<strong>in</strong> her artistic journey, <strong>in</strong>vit<strong>in</strong>g viewers to engage with her<br />

cont<strong>in</strong>ued exploration and celebration of <strong>the</strong> mounta<strong>in</strong>s<br />

and <strong>the</strong> self.<br />

‘SOO CONTEMPORARY | PERCEP-<br />

TION’ CURATED BY SHIRIN GHARA-<br />

VISKY<br />

ALSERKAAL AVENUE - WAREHOUSE 19<br />

25 FEBRUARY <strong>2024</strong> - 25 MARCH <strong>2024</strong><br />

The exhibition aims to portray three generations of<br />

contemporary Iranian artists and <strong>the</strong>ir unique perspectives<br />

on art and society.<br />

Artists: Koorosh Shishegaran, Nasser Bakhshi,<br />

Shaghayegh Arabi, Miii<strong>in</strong>, Vanosheh Kazemian, Ashkan<br />

Behjou, Mona Kalahroodi, Hanie Rahimian & Shiva Abazarian,<br />

Paniz Sohrabi, and Sorahi Rafati.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

89


FEATURED ARTWORK<br />

@botutype<br />

@trivikram.calligrapher<br />

@raeiszadeasie<br />

90 <strong>March</strong> <strong>2024</strong><br />

www.magzoid.com


FEATURED PHOTOGRAPHS<br />

@abcnews_au<br />

@dpc_photography_<br />

@franckgerardart<br />

@alivevidal<br />

@carlo_wiewaswo<br />

@<strong>the</strong>.photography.blogger<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

91


MARCH’S BLESSED PICKS<br />

MARCH’S<br />

BLESSED PICKS<br />

Embark on a journey through <strong>the</strong> heart of Dubai with ‘<strong>March</strong>’s Blessed Picks.’ Delight<br />

your senses <strong>in</strong> <strong>the</strong> city’s gastronomic wonders, from exquisite d<strong>in</strong><strong>in</strong>g experiences to<br />

<strong>in</strong>timate <strong>in</strong>ns.<br />

NIKKI BEACH<br />

DUBAI’S BEACHSIDE<br />

BBQ EXTRAVAGANZA<br />

Every Friday from February 23rd, <strong>in</strong>dulge<br />

<strong>in</strong> Nikki Beach Dubai’s “D<strong>in</strong>ner <strong>in</strong><br />

<strong>the</strong> Sand” transformed <strong>in</strong>to a Beachside<br />

BBQ, offer<strong>in</strong>g wood-fired meats, fresh<br />

veggies, salads sourced from <strong>the</strong>ir hydroponic<br />

farm, artisanal cheeses, and<br />

fire-kissed desserts from 7:30 PM to<br />

10:30 PM.<br />

Packages:<br />

1. BBQ Meat Buffet + Cheese & Salads<br />

Corner + Soft Package: 250 AED<br />

2. BBQ Meat Buffet + Cheese & Salads<br />

Corner + House Package: 350 AED<br />

3. BBQ Meat Buffet + Cheese & Salads<br />

Corner + Premium Package: 450 AED<br />

S<strong>in</strong>k your feet <strong>in</strong>to <strong>the</strong> sand, enjoy <strong>the</strong><br />

Arabian Gulf backdrop, and kick off <strong>the</strong><br />

weekend with this buffet-style d<strong>in</strong>ner.<br />

Jo<strong>in</strong> <strong>the</strong> warmth of Ramadan at Counter<br />

Culture Café nestled <strong>in</strong> Dubai Marriott<br />

Harbour Hotel & Suites. Indulge <strong>in</strong> a<br />

vibrant Iftar buffet showcas<strong>in</strong>g a fusion<br />

of traditional and <strong>in</strong>ternational delights.<br />

From comfort<strong>in</strong>g soups to a diverse array<br />

of mezze, antipasti, dim sums, pasta,<br />

and succulent kebabs from <strong>the</strong> grill,<br />

<strong>the</strong> feast promises to tantalize every<br />

palate. Conclude your cul<strong>in</strong>ary journey<br />

with a selection of decadent desserts<br />

paired with dates, nuts, and refresh<strong>in</strong>g<br />

Ramadan juices.<br />

BASQUE<br />

CULINARY<br />

MAGIC AT JARA,<br />

DUBAI<br />

EMBRACE RAMADAN TRADITIONS AT<br />

COUNTER CULTURE CAFÉ, DUBAI<br />

<strong>the</strong> spirit of toge<strong>the</strong>rness while creat<strong>in</strong>g<br />

cherished memories dur<strong>in</strong>g <strong>the</strong> sacred<br />

month of Ramadan. Jo<strong>in</strong> Counter Culture<br />

Café to experience <strong>the</strong> essence of<br />

au<strong>the</strong>ntic Iftar hospitality.<br />

Details:<br />

Location: Counter Culture Café<br />

Price: 175 AED per person, <strong>in</strong>clusive of<br />

soft beverages and Arabic juices<br />

Tim<strong>in</strong>g: Sunset to 9:00 PM<br />

Ga<strong>the</strong>r with loved ones and bask <strong>in</strong><br />

92 <strong>March</strong> <strong>2024</strong> www.magzoid.com


Jara by Martín Berasategui, located at<br />

The Lana, Dorchester Collection, Dubai,<br />

<strong>in</strong>troduces <strong>the</strong> city to Basque cuis<strong>in</strong>e’s<br />

vibrant flavors, curated by <strong>the</strong> legendary<br />

chef with 12 Michel<strong>in</strong> stars.<br />

Named after Berasategui’s granddaughter,<br />

Jara embodies warmth and<br />

family ties, offer<strong>in</strong>g an unseen d<strong>in</strong><strong>in</strong>g<br />

concept <strong>in</strong> Dubai and mark<strong>in</strong>g <strong>the</strong> chef’s<br />

first venture <strong>in</strong> <strong>the</strong> Middle East.<br />

Guests are treated to a bold menu<br />

designed for shar<strong>in</strong>g, featur<strong>in</strong>g charcoal-grilled<br />

meats, succulent seafood,<br />

and Basque classics, all cooked with<br />

passion and flair.<br />

Jara’s opulent <strong>in</strong>terior design sets <strong>the</strong><br />

stage for an unforgettable d<strong>in</strong><strong>in</strong>g experience,<br />

complemented by a lively kitchen<br />

and adjacent Jara Bar, offer<strong>in</strong>g panoramic<br />

views and creative cocktails.<br />

Indulge <strong>in</strong> Basque delights like Tomato<br />

Tartare, Grilled Octopus, and <strong>the</strong><br />

iconic Basque Cheesecake, crafted<br />

from Spa<strong>in</strong>’s f<strong>in</strong>est <strong>in</strong>gredients, ensur<strong>in</strong>g<br />

a journey of taste like no o<strong>the</strong>r.<br />

Experience <strong>the</strong> essence of Basque<br />

cuis<strong>in</strong>e and cul<strong>in</strong>ary mastery at Jara –<br />

where every dish tells a story of passion<br />

and tradition amidst Dubai’s skyl<strong>in</strong>e.<br />

ATLANTIS, THE PALM’S ASATEER TENT:<br />

RAMADAN EXTRAVAGANZA<br />

Atlantis, The Palm’s Asateer Tent returns<br />

with a modern yet elegant ambiance,<br />

offer<strong>in</strong>g stunn<strong>in</strong>g seafront seat<strong>in</strong>g<br />

and terrace options.<br />

Enjoy a fusion buffet featur<strong>in</strong>g <strong>in</strong>ternational,<br />

Arabesque, Khaleeji, Persian,<br />

and Turkish cuis<strong>in</strong>e curated by Executive<br />

Arabic Chef Ali El Bourji.<br />

Accommodat<strong>in</strong>g up to 1,400 guests<br />

per night, Asateer offers Royal and VIP<br />

Majlis areas, booth seat<strong>in</strong>g, and outdoor<br />

d<strong>in</strong><strong>in</strong>g tables. Live oud str<strong>in</strong>gs<br />

and vocal performances enhance <strong>the</strong><br />

Suhoor experience.<br />

Packages:<br />

Iftar: AED 270 (weekdays), AED 290<br />

(weekends), <strong>in</strong>clusive of Ramadan juices<br />

and water.<br />

Suhoor: M<strong>in</strong>imum spend of AED 180<br />

per person. Early bird offers are available<br />

until Feb 16th.<br />

Hours: Iftar until 8:30 PM, Suhoor until<br />

3:00 AM.<br />

A credit card guarantee is required.<br />

No entry for pregnant women and<br />

guests under 21 dur<strong>in</strong>g Suhoor. Smart<br />

casual attire is required.<br />

www.magzoid.com <strong>March</strong> <strong>2024</strong><br />

93

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