Magzoid Magazine - Luxury Magazine in the Creative Space | March 2024 |

COVER STORY
CREATIVITY KNOWS NO BOUNDS
MAGZOID MAGAZINE’S
INNOVATIVE COLLABORATION
WITH BRANDS FOR LESS AND
ADVAY SUREKA
In a groundbreaking move, the March cover of Magzoid Magazine undergoes
a striking transformation, adopting the vibrant aesthetic of a Brands For Less
(BFL) retail bag. This design choice seamlessly blends the world of fashion
retail with the realm of printed media, offering readers a visually captivating
experience right from the cover.
What makes this collaboration
even more noteworthy is the
incorporation of a unique Ramadan-themed
doodle by the
exceptionally talented young artist, Advay
Sureka. Chosen as one of the winners in the
Kids’ Art Competition CREATE2.0, hosted by
Magzoid Magazine on September 8th, 2023,
Advay’s doodles stand out for their creativity
and celebrate the joyous spirit of Ramadan.
The collaboration breathes life into the
magazine cover, which now serves as a
canvas reminiscent of a BFL shopping bag.
The iconic yellow hue, synonymous with the
BFL brand, dominates the cover, creating a
seamless connection to the brand’s identity.
This bold design choice reflects the daring
and innovative spirit of BFL, echoing the
brand’s commitment to pushing boundaries
and embracing creativity.
The chosen doodles by Advay Sureka are
a testament to the young artist’s talent and
the keen eye of the BFL team in recognizing
fresh and unique perspectives. The Ramadan-themed
doodles showcase lanterns,
mosques, and people coming together in
joyous celebration, perfectly capturing the
essence of the Ramadan season. It’s a celebration
not just of art but also of culture and
community.
Moreover, this collaboration extends beyond
the magazine cover. Brands For Less
has decided to feature Advay’s doodles on
their iconic shopping bags, elevating these
everyday items into portable canvases of
artistic expression. This innovative move not
only adds an element of exclusivity to the
shopping bags but also brings art into the
daily lives of Brands For Less customers,
creating a unique and memorable shopping
experience.
This forward-thinking initiative aligns
seamlessly with the visionary mindset of
the BFL Group’s CEO, Toufic Kreidieh. By
actively seeking and promoting the work of
young talents like Advay Sureka, Brands For
Less demonstrates a commitment to fostering
creativity at every level. The move not
only enhances the brand’s image but also
contributes to the cultural enrichment of its
customer base.
Magzoid Magazine’s March cover is not
just a visual treat; it’s a testament to the power
of collaboration and the boundless nature
of creativity. As the title suggests, “Creativity
Knows No Bounds,” and this partnership
between Magzoid, Brands For Less, and
Advay Sureka exemplifies that creativity indeed
has the power to transcend mediums
and bring people together in celebration of
art and culture.
www.magzoid.com March 2024
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