PICTURE STORY PHOTO BY MARYAM B ON UNSPLASH 24 <strong>March</strong> <strong>2024</strong> www.magzoid.com
FROM PODCASTS TO EVENTS: ANKIT CHOPRA’S FOX MEDIA & ENTERTAINMENT ELEVATES DIGITAL ENGAGEMENT STANDARDS IN UAE UAE In <strong>the</strong> contemporary digital landscape, <strong>the</strong> significance of content creation is paramount. Viewers today crave relatable content, and creators who tap <strong>in</strong>to this demand f<strong>in</strong>d <strong>the</strong>mselves resonat<strong>in</strong>g more effectively with <strong>the</strong>ir audience. UAE-based Ankit Chopra founded Fox Media and Enterta<strong>in</strong>ment, converg<strong>in</strong>g all <strong>the</strong>se aspects with two dist<strong>in</strong>ct <strong>in</strong>itiatives - Timeout With Ankit and Dubee Kids. The Timeout With Ankit YouTube channel ga<strong>in</strong>ed immense popularity right from its <strong>in</strong>ception, after hav<strong>in</strong>g garnered over 4 million views with<strong>in</strong> <strong>the</strong> first few months. Ankit Chopra has engaged <strong>in</strong> conversations with some of <strong>the</strong> biggest Indian and <strong>in</strong>ternational celebrities and prom<strong>in</strong>ent personalities from all walks of life on this channel. Although <strong>the</strong> l<strong>in</strong>eup for <strong>the</strong> upcom<strong>in</strong>g episodes is pretty impressive, <strong>the</strong> list of notable celebs already featured on <strong>the</strong> Timeout With Ankit podcast is expansive, <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> likes of Prem Chopra, Shakti Kapoor, Dariush Soudi, Sharman Joshi, Dr.Samiir Yusuf, Ahmad Jaber and Anil Sharma. Recently, FoxME made history with <strong>the</strong> first-of-its-k<strong>in</strong>d open podcast event <strong>in</strong> UAE, featur<strong>in</strong>g <strong>the</strong> celebrated Bollywood Icons Sohail Khan and Arbaaz Khan at BurJuman Mall on February 11, <strong>2024</strong>. The event, hosted under <strong>the</strong> banner of ‘Timeout With Ankit,’ exceeded all expectations, mark<strong>in</strong>g a significant milestone <strong>in</strong> <strong>the</strong> UAE’s podcast<strong>in</strong>g landscape with more than 300 people present at <strong>the</strong> venue <strong>in</strong> high spirits. “This event sets a new standard for live podcast<strong>in</strong>g <strong>in</strong> <strong>the</strong> UAE, and I couldn’t be more proud of what Fox has achieved. We will be back bigger, better and louder!!!”- says Ankit Chopra. Fox Media and Enterta<strong>in</strong>ment also has a second YouTube channel, Dubee Kids, serv<strong>in</strong>g as a comprehensive content hub that is <strong>in</strong>formative and sheer fun for kids. The channel features UAE-based Kids Aliyah, Viren, Aviraj, Ayaan, Arjun & Vayu who are <strong>the</strong> cast of <strong>the</strong> show engag<strong>in</strong>g <strong>in</strong> playdates, various learn<strong>in</strong>g experiences, and excit<strong>in</strong>g outdoor activities, curat<strong>in</strong>g a one-stop dest<strong>in</strong>ation for all fun and <strong>in</strong>formative th<strong>in</strong>gs for kids <strong>in</strong> <strong>the</strong> UAE. Additionally, Fox Media and Enterta<strong>in</strong>ment navigates partnership and co-brand<strong>in</strong>g opportunities by build<strong>in</strong>g beneficial alliances. Advertis<strong>in</strong>g and market<strong>in</strong>g is one of <strong>the</strong> areas <strong>in</strong> which Fox Media and Enterta<strong>in</strong>ment excels, with services like OBD, SMS, WhatsApp for Bus<strong>in</strong>ess, Content Creation, and custom Brand Build<strong>in</strong>g for <strong>the</strong>ir clients. In essence, Fox Media and Enterta<strong>in</strong>ment’s mission is to spread engag<strong>in</strong>g audio-visual content with <strong>the</strong> eventual goal plan of build<strong>in</strong>g local talent from UAE and ventur<strong>in</strong>g <strong>in</strong>to films and music videos as <strong>the</strong> next step to become <strong>the</strong> ultimate dest<strong>in</strong>ation for top-notch Content x Market<strong>in</strong>g. www.magzoid.com <strong>March</strong> <strong>2024</strong> 25