Magzoid Magazine - Luxury Magazine in the Creative Space | March 2024 |
“Calligraphy is the most intimate, private, and spontaneous expressive means. Like a fingerprint or voice, it is unique with every person.” ― Hermann Zapf Welcome to the March edition of Magzoid Magazine, where creativity takes center stage in our special collaboration with Brands for Less and artist Advay Sureka. Our cover story celebrates the limitless possibilities of creativity with a unique partnership, promising an exploration of innovation and imagination. In our exclusive interview, artist Filippo Minelli unveils the intricate relationship between urbanism, cultural identity, and globalization through his exhibition, "The Idealised City." As the month begins, we also mark the beginning of Ramadan, a time of spiritual reflection and community.
“Calligraphy is the most intimate, private, and spontaneous expressive means. Like a fingerprint or voice, it is unique with every person.”
― Hermann Zapf
Welcome to the March edition of Magzoid Magazine, where creativity takes center stage in our special collaboration with Brands for Less and artist Advay Sureka.
Our cover story celebrates the limitless possibilities of creativity with a unique partnership, promising an exploration of innovation and imagination.
In our exclusive interview, artist Filippo Minelli unveils the intricate relationship between urbanism, cultural identity, and globalization through his exhibition, "The Idealised City."
As the month begins, we also mark the beginning of Ramadan, a time of spiritual reflection and community.
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ALULA<br />
I N C O N V E R S A T I O N W I T H<br />
HAUL HAUS<br />
Q. Can you share <strong>the</strong> <strong>in</strong>spiration and vision<br />
beh<strong>in</strong>d found<strong>in</strong>g Hall Haus <strong>in</strong> 2020?<br />
How did <strong>the</strong> diverse backgrounds of Abdoulaye<br />
Niang, Sammy Bernoussi, Teddy<br />
Sanches, and Zakari Boukhari contribute<br />
to <strong>the</strong> unique creative approach that def<strong>in</strong>es<br />
Hall Haus?<br />
In creat<strong>in</strong>g Hall Haus, we wanted above<br />
all to democratize <strong>the</strong> discipl<strong>in</strong>e of design to<br />
as many people as possible, to those who<br />
don’t really have access to it, and also to<br />
change <strong>the</strong> codes of this discipl<strong>in</strong>e so that<br />
<strong>the</strong> messages and problems solved by it are<br />
understood by everyone. But we also aim to<br />
help solve <strong>the</strong> social and environmental<br />
problems of today<br />
and tomorrow.<br />
Two <strong>in</strong>spirations led us to create Hall<br />
Haus, <strong>the</strong> first <strong>the</strong> Bauhaus and <strong>the</strong> second<br />
Hip Hop culture, hence our name: Hall Haus.<br />
I th<strong>in</strong>k <strong>the</strong> fact that we have 4 found<strong>in</strong>g<br />
entities means we can push our projects<br />
fur<strong>the</strong>r, help each o<strong>the</strong>r, but we also need<br />
to understand each o<strong>the</strong>r, and <strong>the</strong> diversity<br />
of our backgrounds gives us a better understand<strong>in</strong>g<br />
of <strong>the</strong> world around us.<br />
Q. Hall Haus focuses on objects, experiences,<br />
and transmission <strong>in</strong> its design<br />
philosophy. Could you elaborate on how<br />
<strong>the</strong>se three core areas of focus shape<br />
your creative process? How do you ensure<br />
that your designs are not just aes<strong>the</strong>tically<br />
pleas<strong>in</strong>g but also serve a practical<br />
purpose?<br />
Hav<strong>in</strong>g established our field of action<br />
along <strong>the</strong>se 3 axes, for us <strong>the</strong> creative process<br />
is always <strong>the</strong> same, and I can sum<br />
it up <strong>in</strong> 3 words: ideation, development and<br />
production. Each project starts as an object,<br />
<strong>the</strong>n we scale it up to become an experience,<br />
and <strong>the</strong> transmission is how we<br />
can leave an <strong>in</strong>def<strong>in</strong>ite trace of this creation.<br />
In addition to be<strong>in</strong>g an artistic discipl<strong>in</strong>e,<br />
design is also an <strong>in</strong>dustrial discipl<strong>in</strong>e, so it<br />
has to serve a precise function and need.<br />
Q. The name ‘Hall Haus’ suggests a connection<br />
between a multicultural environment<br />
(hall) and design expertise (haus).<br />
How does your multicultural background<br />
<strong>in</strong>fluence <strong>the</strong> design choices and concepts<br />
you br<strong>in</strong>g to <strong>the</strong> table? Can you<br />
provide examples of projects where this<br />
<strong>in</strong>tersection is particularly evident?<br />
When we create, our biggest <strong>in</strong>spiration<br />
is <strong>the</strong> world around us, our environment,<br />
and <strong>in</strong> our generation and our environment<br />
we’ve been rocked by Hip Hop culture, so<br />
our <strong>in</strong>spirations come a lot from music, fashion,<br />
architecture, art <strong>in</strong> general.<br />
I th<strong>in</strong>k our curry mango chair is <strong>the</strong> perfect<br />
example, <strong>in</strong>spired by Marcel Bruer’s B3<br />
armchair represent<strong>in</strong>g <strong>the</strong> Bauhaus philosophy,<br />
and also <strong>the</strong> decathlon fold<strong>in</strong>g camp<strong>in</strong>g<br />
chair, a symbol of French Hip Hop culture.<br />
32 <strong>March</strong> <strong>2024</strong><br />
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