UP Magazin 01/2024 [EN]

Partnership
Sierra Nevada
and Doppelmayr:
A partnership
that moves
Almost three decades of collaboration, many projects
and inspiring successes connect the Spanish ski resort
Sierra Nevada with Doppelmayr.
Anyone who associates Andalusia solely
with sun, beach and sea is mistaken.
Because Spain’s most southerly region is
also home to the country’s tallest
mountain range: the Sierra Nevada.
This is where the ski resort of the same
name that enjoys close links to
Doppelmayr is located.
For three decades
When the Sierra Nevada was in the
running to host the FIS Alpine World Ski
Championships in the 1990s, Doppelmayr
recognized the region’s potential and
provided the necessary support for
staging the event. “Since then, the history
of Doppelmayr and that of the Sierra
Nevada have been closely connected. A
lot has been achieved within the context
of this successful collaboration over the
last three decades,” explains Sierra
Nevada CEO Jesús Ibáñez. In the meantime,
this connection has even been the
subject of an entire book. Spanish-born
winter sports enthusiast and engineer
Juan José Lapuerta Rodríguez, who now
works for Doppelmayr, presents his
research into these developments in his
book “Sierra Nevada – The History of
Ropeways”.
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