Home & Gift, Harrogate - Gift Focus magazine

More documents

Recommendations

Info

Harrogate Home & Gift Stand DP4 6A Look forward to showing you our new range of products for Spring/Summer 2011
multichannel retailing today The fifth in a series of articles by expert David Mackley, looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right In the first four instalments of this series we discussed how the internet has evolved. In its early days the internet was all about low prices. Now consumers are willing to pay more in return for a good service. Retailers like John Lewis and Amazon are concentrating on quality of service, not just on price. They are looking to deliver the right balance of service, convenience and value for money to keep their customers coming back time and again. We also looked at the benefits and some of the risks involved in moving to multichannel in your business. In this article we look at the challenges faced by the chain stores compared to independent retailers in making the change to multichannel. Some independent retailers might look at the chain stores and feel pangs of envy; the money they have, the people, the skills. Changing to multichannel must be easy for them, right? Wrong - we look at why and in the next issue will show why independents can in fact do it better and shouldn’t fear or envy the big stores. I have spoken with IT directors from large chain stores about their plans to move from focusing purely on shops, to multichannel retail. The challenges they face are time consuming and costly. The intention is quite straightforward. The retailers wish to give customers a seamless experience whether they shop in store or online. So what’s stopping them? The answer - lots of things! “The retailers wish to give customers a seamless experience whether they shop in store or online.” Large retailers use a range of systems that tend to include the following modules: • EPoS (Electronic Point of Sale) • PDQ (credit and debit card terminals) • Merchandising (managing stock across the organisation) • Warehousing • CRM (Customer Relationship Management) • Website management • Payroll • Financial system • Reporting systems Each of these modules will have been designed to fit their style of business. Often the different software modules will come from different suppliers and will fit together like a jigsaw (although the reality is that it probably won’t fit together quite this well). Information will be passed from one module to another, so when stock moves or customers buy from different parts of the business all the information should be captured centrally. giftfocus 25 retail technology
Page 1: Issue 66 July/August 2011 www.giftf
Page 4 and 5: The success story continues ��
Page 6 and 7: industry news Catch up on all the l
Page 8: industry news industry news Daydrea
Page 11 and 12: Inspiration Formland Inspiration is
Page 14 and 15: We take a snapshot of some of the l
Page 16: and spanking new We take a snapshot
Page 19 and 20: Dexam International Hype Assosciate
Page 21 and 22: est in glass Glassware covers a who
Page 23: ��
Page 27 and 28: ��
Page 29: At Christmas SIA always sparkles an
Page 32 and 33: now or never What do you consider t
Page 34: A customer is only a customer once
Page 37 and 38: Shared Earth is introducing some fu
Page 40 and 41: ��
Page 42 and 43: New from Enesco, Little Stars is a
Page 44 and 45: TS Homeware supply items such as St
Page 46 and 47: most wanted Namaste offers an exten
Page 49 and 50: Pins and Ribbons is an award-winnin
Page 51 and 52: Autumn Fair 4th to 7th September 20
Page 54 and 55: summer sourcing For five days in Au
Page 57 and 58: � � kitchen aid Everyone loves
Page 59 and 60: ��
Page 61 and 62: Charles Churchman +44 (0)2032 876 5
Page 63: “If you don’t want to be copied
Page 68 and 69: PETS ROCK THIS SUMMER Takkoda’s a
Page 70 and 71: �� MAGA
Page 72 and 73: ��
Page 74:
all the answers well. If you have a
Page 77 and 78:
The information and intelligence te
Page 79 and 80:
Home & Gift is the crucial trade ev
Page 81:
��
Page 84:
After half a century Home & Gift, H
Page 88 and 89:
��
Page 90 and 91:
90 giftfocus JJ Vaillant Hall A, St
Page 94 and 95:
94 giftfocus ��
Page 96:
Instant Gifts International Hall B,
Page 99 and 100:
Daisy Roots Hall D, Stand 54A Tel:
Page 101 and 102:
Southfield Hall Q, Stand 49 Tel: +4
Page 103 and 104:
The Art of Eyewear Exhibiting at: H
Page 105 and 106:
Claire Louise Hall F, Stand 38 Tel:
Page 108 and 109:
108 giftfocus Beauty Connection Des
Page 110 and 111:
The Puppet Company Design Point 1,
Page 112:
Stone Bags Design Point 1, Stand 51
Page 116 and 117:
Lanka Kade Design Point 1, Stand 12
Page 118 and 119:
118 giftfocus CarrieMe Design Point
Page 120 and 121:
Takkoda Design Point 2, Stand 1A Te
Page 122 and 123:
No doubt you are familiar with the
Page 124:
INTRO NORTH Hall E Charlotte Macey
Page 127:
��
Page 130 and 131:
130 giftfocus ��
Page 132:
Joe Davies’ Equilibrium range of
Page 136:
Midhaven Hall C, Stand 37 Tel: +44
Page 139 and 140:
Established in 1997, Linda Macdonal
Page 141 and 142:
managing your reputation Nick McAle
Page 143 and 144:
subscribe to gift focus Fill in the
Page 145 and 146:
product showcase We reveal some of
show all

Home & Gift, Harrogate - Gift Focus magazine

Create successful ePaper yourself

Delete template?

Save as template?