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Home & Gift, Harrogate - Gift Focus magazine

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Win!<br />

Fair trade fashion<br />

accessories from<br />

Earth Squared worth<br />

a total of £600 RRP<br />

Earth Squared is enjoying continued demand<br />

for its fabulous fair trade fashion accessories and<br />

to celebrate rising sales the company is offering<br />

three lucky <strong>Gift</strong> <strong>Focus</strong> readers a chance to share<br />

in the success story.<br />

Things have changed in a big way for ethical fashion accessories producer<br />

Earth Squared since its initial conception nine years ago - and the outlook<br />

for continued growth is looking brighter than ever.<br />

Earth Squared designs all its products in-house, working with fair trade<br />

accredited partners in Vietnam to bring them to fruition. The leap from<br />

retailer to wholesaler was made just three short years ago and since then<br />

the brand has grown significantly to over 450 accounts in the UK alone<br />

with new stockists on board this year from the USA, Europe and South<br />

Africa. Despite the difficult economic climate, the company reports that<br />

sales for spring 2011 have grown by 36% compared to last spring.<br />

With <strong>Home</strong> & <strong>Gift</strong>, <strong>Harrogate</strong> on the horizon, Earth Squared is looking<br />

forward to unveiling its brand new autumn/winter lines for 2011 at the<br />

show. The product range is expanding to include some fabulous new<br />

designs to appeal to a broader customer base.<br />

The stylish new quilted Charlie and Sarah collection indicates a new<br />

direction for Earth Squared and the fantastic, mix and match options with<br />

purses and scarves, and great detailing are expected to be a huge success.<br />

Also new for 2011 are the Ava and Lily collections in a winning selection<br />

of funky tweeds, classic cords and felts, all with scarves and purses to match.<br />

Classic designs like the Emily bag and Jersey Spot scarves return in a range<br />

of great new colours which, the company predicts, will continue to be<br />

strong and consistent best sellers.<br />

Earth Squared is proud to be a registered importer with the British<br />

Association of Fair Trade Shops (BAFTS). Given the current consumer-led<br />

trend towards a more ethical approach to fashion and with RRPs ranging<br />

from £4.99 to £34.99, Earth Squared believes it is in a prime position to<br />

provide fashionable, affordable and functional accessories to the market<br />

and anticipates continued growth into 2012.<br />

Earth Squared’s new ranges can be seen at <strong>Home</strong> & <strong>Gift</strong>, <strong>Harrogate</strong> in<br />

the Queens Suite, stand number 111 or visit the website<br />

www.fairtradewholesale.co.uk to find out more. g<br />

80 giftfocus<br />

★<br />

★<br />

★<br />

★<br />

★<br />

★<br />

★<br />

★<br />

HOW TO ENTER<br />

Earth Squared is offering three lucky retailers a selection of<br />

products worth up to £200 RRP each. For your chance to win<br />

simply answer the following question:<br />

Sales of Earth Squared products for Spring 2011 increased by<br />

what percentage compared to last spring?<br />

Enter online at www.giftfocus.com before the closing date on<br />

22nd August 2011. Terms and conditions apply – see the website<br />

for details. For further information telephone directors, Simon<br />

Henderson or Alison Holt on +44 (0)1620 824 392.

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