Spring 2007 - ASID Texas Chapter

Life Events Trigger Home Updates and Remodel Projects
Key findings of the largest, most comprehensive study ever conducted of
baby boomers and mature customers show that a majority of those 50 and
older want to stay in their current homes for the foreseeable future and
plan improvements or a remodel during that time. Life events common to the
50-plus population – retirement, the birth of a grandchild, caring for an elderly
parent, an adult child moving home – often are triggers for projects to improve
home comfort and functionality in anticipation of spending more time at
home enjoying hobbies and entertaining friends and family. Conducted by
Focalyst, the study gathered data from more than 30,000 consumers from
the baby boom generation and older. The Home Depot®, the world's largest
home improvement retailer, sponsored the study to gain insight into the
housing preferences and home improvement needs among this audience of
more than 125 million Americans. “This is a dynamic consumer group with
a wide range of interests and needs, and we want to enable them to make the
most of their home regardless of life stage,” said Roger Adams, CMO and
senior vice president of Marketing for The Home Depot. “When our boomer
and 50-plus customers plan home improvement projects, we offer the
products, services and know-how they need to create an intergenerational
living space that welcomes family members of all ages and abilities.” Key
home improvement findings for consumers 50 and older include the following:
©2006 Closet Factory. All rights reserved.
14
Largest-ever study on baby boomers and mature consumers finds 60 percent
plan to live in current home during the next five years
American Society of Interior Designers
• 60 percent expect to live in their current residence during the next five
years.
• 65 percent plan to remodel or improve their homes.
• 42 percent of all home improvement projects will be done by outside
contractors.
• 77 percent believe how their home looks is an important part of who they
are.
• 73 percent say the kitchen is the most important room for them.
Homeowners of any age can benefit by incorporating innovative designs
into their home improvement plans, creating not only a stylish environment
reflective of how they live today, but also a safe and comfortable home for
years to come. Following are home modification suggestions for two key areas
of any home, the kitchen and bath:
In the kitchen
• Under-cabinet task lighting brightens countertops, lessening eyestrain.
• Pull-down shelving removes effort from pantry access.
• Slide-out drawers eliminate the need to twist or bend to access pots
and pans.
IT’S NOT A CLOSET.
IT’S A FASHION GALLERY.
Custom storage solutions for every room
in your house.
• Closets, offices, garages, entertainment
centers etc.
• Handcrafted designs that fit your needs
and style
• Professionally trained Designers and
Installers
FREE DESIGN
CONSULTATION
Call
214.390.0606
817.740.0606
Click on ad for more information on this company.
cont. on page 15
www.closetfactory.com