Course Descriptions - MultiMediaTechnology

MediaCube Course Descriptions Fall Term 2009
3-14 Lectur e on Corporate Design – Crossmedia
Titel der
Lehrveranstaltung
Umfang 1 ECTS
Lecture on Corporate Design – Crossmedia
Lage im Curriculum 3. Semester (auch in den Medienspezifika Audio + Video)
INTL 3 – course held in german, some material supplied in english, exam in
english possible
Lehr- und Lernformen ILV
Prüfungsmodalitäten LV-abschließende Prüfung
Literaturempfehlungen
ABDULLAH, Rayan/ Hübner, Roger (2002): Corporate Design. Mainz:
Schmidt.
DALDROPP, W. Norbert (1997): Kompendium Corporate Identity und
Corporate Design. Avedition.
POYNOR, Rick/ Booth-Clibborn, Edward/ Clibborn, Edward Booth- (2002):
Typography Now. Gingko Press.
Lehrinhalte Fundamental knowledge: Overview of the conceptual and practical
development of multi-media images. Delivery and design as an expression of
company culture, behaviour and communication.
3-15 Exercise in Corporate Design – Crossmedia
Titel der
Lehrveranstaltung
Umfang 4 ECTS
Lage im Curriculum 3. Semester
Exercise in Corporate Design – Crossmedia
INTL 3 – course held in german, some material supplied in english, exam in
english possible
Lehr- und Lernformen UE (zugehörige ILV muss zeitlich vorher im Semester stattfinden)
Prüfungsmodalitäten Lehrveranstaltungsimmanent
Literaturempfehlungen
QUEDNAU, Andre (2005): corporate design. BoD GmbH.
Lehrinhalte Expanded fundamental knowledge of the conceptual and practical
development of intermedia phenomena. Practice oriented teaching of design
as expression of a company’s culture, behaviour and communication.
In-depth skills in the use of writing, design patterns and visual systems;
getting acquainted with and practicing methodical creation of visual and also
audio solutions to communication problems in a real life setting.
Conceptual and practical development of intermedia images: Signet,
corporate fonts, color palates, design patters and so on, transfer to print
media, online media, TV commercials, radio commercials, architecture and
product design; Explanation of concepts such as corporate design and
corporate identity among others.
Fachhochschule Salzburg 16