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Course Descriptions - MultiMediaTechnology

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MediaCube <strong>Course</strong> <strong>Descriptions</strong> Fall Term 2009<br />

PRICKEN, Mario(2004): Kribbeln im Kopf. Kreativitätstechniken und Brain-<br />

Tools für Werbung und Design. Mainz: Schmidt (Hermann).<br />

Lehrinhalte Fundamental knowledge and techniques for finding ideas for films, their<br />

development and presentation.<br />

2-5 I nterface Cul t ur es<br />

Titel der<br />

Lehrveranstaltung:<br />

Umfang: 2,5 ECTS<br />

Interface Cultures<br />

Fundamental skills for developing design ideas, cinematic and television spots<br />

within the framework of advertising campaigns and image campaigns,<br />

ranging from new spot ideas for conventional and for up and coming media or<br />

viral marketing campaigns.<br />

INTL 3 – course held in german, some material supplied in english, exam in english possible<br />

Lage im Curriculum: 3. Semester<br />

Lehr- und<br />

Lernformen:<br />

Prüfungsmodalitäten: LV-immanent<br />

ILV - Integrierte Lehrveranstaltung<br />

Literaturempfehlungen Moggridge(2006): Designing Interactions MIT Press, ISBN 978-0262134743<br />

Norman(2007): The Design of Future Things. Basic Books. ISBN 0465002277<br />

Maeda(2006): The Laws of Simplicity. The MIT Press. ISBN 0262134721<br />

Kurzweil(2006): The Singularity Is Near: When Humans Transcend Biology. Penguin. ISBN<br />

0143037889<br />

Rheingold(2003): Smart Mobs: The Next Social Revolution. Basic Books. ISBN 0738208612<br />

Surowiecki(2005): The Wisdom of Crowds. Anchor. ISBN 0385721706<br />

Ziele und Lehrinhalte: Understand user interfaces and their cultural context, design and evaluation strategies, with<br />

special attention paid to societal and technological changes, as well as including user and<br />

user needs in the design process. Know the necessary concepts for design and evaluation<br />

from the areas of psychology, ergonomics, cognitive sciences and sociology.<br />

Be able to use selected interaction design methods for the completion of specific tasks –<br />

from basic research into the content to be transported to the user groups, at an individual<br />

and social level up to the creation, evaluation and analysis of prototypes.<br />

2-6 Web Pr ogramming 1 (HT ML + CSS for designers)<br />

Titel der<br />

Lehrveranstaltung<br />

Umfang 3 ECTS<br />

Lage im Curriculum 1. Semester<br />

Web Programming 1 (HTML + CSS for designers)<br />

INTL 3 – course held in german, some material supplied in english, exam in english possible<br />

Lehr- und Lernformen ILV (organisiert als 1 SWS VO, 1 SWS UE in Gruppen)<br />

Prüfungsmodalitäten Lehrveranstaltungsimmanent<br />

Literaturempfehlungen MÜNZ, Stefan (2005): Professionelle Websites. Addison-Wesley.<br />

Fachhochschule Salzburg 8

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