2012-GameRelease-Divisional

And with such a diverse background of knowledge, it’s important for Morton to share his feedback. Only,
he makes sure to be consistent in sharing it. “It doesn’t matter what age the players are, you just have to
coach them. They want to be coached. I learned that early in my career,” Morton said. “Be a teacher.
Have some constructive criticism but be a teacher. Once they know you’re making them better, they’re
going to listen. I kind of go by that, however you get your point across, you get it across.”
Morton takes bit and pieces from all his peers in the route-running business. Dating back to his time with
Rice and Brown, the Hall of Fame and future Hall of Fame wideouts, Morton picked up a lot from being
around those talented players. He also utilizes the lessons from Gruden, Callahan, Turner and Payton.
With that background, Morton has provided the 49ers with great insight on what it takes to move the
football through the air. Moreover, Morton’s ties with Harbaugh have only strengthened the camaraderie
within the offensive staff. “It’s real special. I love his passion,” Morton said of Harbaugh, the Associated
Press’ Coach of the Year winner. “He’s so competitive and I’m the same way. I grind hard and that’s the
only way I know how to do it. And with what he’s done, he’s been successful. He beat us three of the four
years I was down at USC… I’m hopping on the bandwagon.”