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3. The Music Is Good, But The Artist Doesn’t Play Live: This applies to<br />

all genres of music except electronica and experimental music.<br />

4. Poorly Recorded Material: So you bought Pro-Tools … so what!<br />

5. Best songs are not identified or highlighted on the CDR: Give the<br />

folks a break. For demos-send only 3 or 4 songs and highlight the best<br />

o n e s .<br />

6. Sending Videos In Place Of CDRs: Keep it simple, in the demo mode.<br />

All anyone wants is to check out your songwriting and musicianship.<br />

7. Sending Unsolicited Recordings: You sent them, but they never asked<br />

for them.<br />

8. Sending The Wrong Music To The Wrong Label: You didn’t do your<br />

research to find out what labels put out what kind of music.<br />

9. Musicians Can’t Play Their Instruments Competently: This is so basic,<br />

but you would be astounded at how incompetent most start-up<br />

musicians are.<br />

10. The Music Sucks: This criticism is as old as music itself. You may<br />

think your music is the greatest thing since frappacinos, but most<br />

demo recordings the industry receives are as bad as the first round<br />

contestants on American Idol.<br />

Christopher Knab is a music business Consultant, Author and Lecture r. He<br />

was recently honored by Seattle’s Rocket magazine as “One of the Most<br />

Influential People in the Northwest Music Industry.” Visit his website at:<br />

w w w. 4 f rontmusic.com or contact him personally at: Chris@Knab.com<br />

t o o l s<br />

W H AT ARE PERFORMANCE RIGHTS<br />

O R G A N I Z AT I O N S ?<br />

by Jer Olsen, CEO MusicBootCamp.com<br />

© 2009 All Rights Reserved. Used By Permission.<br />

Performance rights organizations like BMI, A S C A P and SESAC all<br />

perform a similar task but in slightly different ways. Essentially, they all<br />

perform the duty of collecting royalties for non-dramatic performances of<br />

intellectual property. In simpler terms, they collect the income from radio<br />

stations, T V stations, programming companies, Internet marketers and any<br />

other entity where music and related intellectual property is used. T h e s e<br />

royalties are then, in turn, paid to the various publishers and authors<br />

associated with a particular recording or performance.<br />

Why do we need them?<br />

The fundamental reason behind the birth of these organizations is the<br />

simple fact that individual artists and song writers can’t possibly devote the<br />

time, attention and research required to collect royalties from the plethora<br />

of companies that use their music, even though by law they are entitled to<br />

those royalties. Artists depend on these performance rights organizations to<br />

do the hunting and collecting for them—a small price to pay for a piece of<br />

a much, much bigger pie! T h e r e ’s a saying, “50% of everything is a whole<br />

lot better than 100% of nothing!” Well, we don’t know exactly how much<br />

money these organizations charge for their services, but we can be certain<br />

it covers their time and energy (similar to how music publishers earn<br />

money for getting music played in movies, T V shows, or recorded by other<br />

artists, etc.) The truth is, performance rights organizations are a necessary<br />

and helpful tool for musicians and publishers. The toughest decision is<br />

choosing which one to align with.<br />

Which one to choose?<br />

Please visit the page of each organization to find on-line information about<br />

joining as well as a ton of other terrific resources. Compare and make a<br />

decision on which one best suits you. If you don’t, you can practically<br />

assure yourself of never being paid for airplay.<br />

United States<br />

BMI—Broadcast Music, Inc (www. b m i . c o m )<br />

ASCAP—The American Society of Composers Authors and Publishers<br />

( w w w. a s c a p . c o m ) ,<br />

SESAC (www. s e s a c . c o m )<br />

C a n a d a<br />

SOCAN—The Society of Composers Authors and Music Publishers of<br />

Canada (www. s o c a n . c a )<br />

The UK<br />

PAMRA—Performing Arts Media Rights Association (www. p a m r a . o rg . u k )<br />

PRS—The Performing Right Society (www. p r s . c o . u k )<br />

MCPS—The British Mechanical Copyright Protection Society Limited<br />

( w w w. m c p s . c o . u k )<br />

F r a n c e<br />

SACEM—Societe Des Auteurs Compositeurs Et Editeurs De Musique<br />

( w w w. s a c e m . f r )<br />

CISAC—Confédération Internationale des Sociétés d’Auteurs et<br />

Compositeurs (www. c i s a c . o rg )<br />

G e r m a n y<br />

GEMA—The German Society For Musical Performing Rights A n d<br />

Mechanical Reproduction Rights (www. g e m a . d e )<br />

I t a l y<br />

SIAE—Societa Italiana Degli Autori ed Editori (www. s i a e . i t )<br />

S p a i n<br />

SGAE—Sociedad General de Autores y Editores (www. s g a e . e s )<br />

S w e d e n<br />

STIM—Svenska Tonsattares Internationella Musikbyra (www. s t i m . s e )<br />

A u s t r a l i a<br />

APRA-The Australasian Performing Right Association Limited<br />

( w w w. a p r a . c o m . a u )<br />

Note: If you are looking for information on how to start your own<br />

publishing company, inquire on each site or call each company on how to<br />

obtain membership as a publisher. Becoming a publisher is not as nearly as<br />

d i fficult as performing the duties of a publishing company since a<br />

p u b l i s h e r’s main task is exposing compositions and recordings to as many<br />

profitable opportunities as possible. Many of the duties of publishing<br />

companies can be effectively performed through a membership with the<br />

H a rry Fox A g e n c y ( w w w. h a r r y f o x . c o m ) .<br />

Jer Olsen is the founder and CEO of MusicBootCamp.com, home of “Dirt -<br />

Cheap CD Replication and FREE Music Business Training!” This art i c l e<br />

is a sample of the many free re s o u rces available on the Web site. Jer is also<br />

an accomplished musician and producer with several top 20 Billboard hit<br />

remixes to his credit. www. M u s i c B o o t C a m p . c o m<br />

UPC & BARCODES FOR PENNIES AND SENSE<br />

by Lygia Ferra, LAMusicGuide.com<br />

© 2009 All Rights Reserved. Used By Permission<br />

With all the details that go into making a CD it is easy to put off making<br />

certain decisions, especially if there is cost involved or contradictory<br />

i n f o r m a t i o n .<br />

♦<br />

So what exactly is a barcode?<br />

Bar codes are also called UPC Symbols (generated by the Uniform Code<br />

Council (www. u c - c o u n c i l . o rg.) They are the small black and white lines<br />

that correspond to a unique 12 digit number used to track sales of CD’s ,<br />

while Sound scan correlates the information with your barcode in their<br />

database. Unless you are planning on starting a record label and putting out<br />

a number of releases with several artists, the $750 expense isn’t really<br />

n e c e s s a r y.<br />

S o u n d s c a n<br />

Since Soundscan (www.soundscan.com) has a direct influence on<br />

placement in Billboard and CMJ music charts and other forms of<br />

recognition, payola has all been obliterated. It is a tracking system that did<br />

away with the potentially subjective reports of radio programmers and<br />

store managers prior to 1991. Sound Scan’s records are not public, so the<br />

only way to access their data is open an account at a minimum price of<br />

several thousand dollars per year. The only ones checking are the larg e r<br />

labels and bigger companies. If you want to impress, you would need to<br />

sell more than 1,000 units to catch their eye.<br />

www.indiebible.com The Indie Bible – 10 th Edition

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