Edition 18 - Seguros MAPFRE

24
SIAM News JANUARY 2003
MARKETING
“How to Sell…” Updated
The monograph series “How to Sell…”
that has given MAPFRE Asistencia such
excellent results, has updated its design and
content in response to our market’s current
demands, while maintaining its original
spirit: helping SIAM managers and sales
agents in their daily job of introducing
MAPFRE Asistencia’s products and services
in each of their markets.
With this interior and exterior remodel,
“How to Sell…”, which includes the titles
“Evaluating Physical Damage”, Mediphone
24, and “Legal Defence”, adds two new
books: “Consulting” and “Home
Assistance”, which includes Emergency 24h,
Professional Connection, Legal Defense,
Diverse Accident Management, and
Construction Finishing services.
All of these are structured under headings:
Introduction, Product, Supporting
Arguments, Potential Customers, Marketing
and Price, giving the new “How to Sell…”
series a more modern and attractive look –
with new photos – that allows more rapid
access to the information required and
easier reading.
The content has also been updated, seeking
to respond to all the new questions that
might arise in reference to the new
products, questions that will doubtless
come up anytime one of these services is
presented and can now be resolved by the
MAPFRE Asistencia team without any
problem.
Furthermore, this change means the
integration, in a single book, of the two
languages in which “How to Sell…” is
published: English and Spanish. This will
allow its use to extend and expand, and with
it the possible customers who can be
introduced to the company’s products and
services. This is a new road full of
possibilities to offer a constantly changing
market eager for an answer to each and
every problem it encounters.
We hope this change is a positive one for
everybody, and that “How to Sell…”
continues to be an effective work tool in
MAPFRE Asistencia.