Edition 18 - Seguros MAPFRE

MARKETING
Brasil Assistência Launches “Easy
Assistência”, a Product Targeted
to the Final Consumer
asy Assistência” is the name
“Eof the new product Brasil
Asistência is employing for the first
time in the domestic market to
capture a new customer: the final
consumer. This project, launched on
November 9, offers Vehicle
Assistance and Home Assistance.
With Home Assistance, MAPFRE
Asistencia’s affiliate in Brazil offers
its new customers the possibility of
access to electricians, glaziers,
locksmiths, plumbers, security and
surveillance agents and the
“Professional Connection” for
home-related services under the
slogan “Know it has never been
easier to guarantee your peace and
security against unpleasant
surprises in your home”.
It maintains this message for Vehicle
Assistance as well, this time seeking
to solve the most common
problems any driver might
encounter in a vehicle by offering
towing, emergency repair,
transport, hotel, National Register
of Stolen Vehicles, locksmiths, tire
changes, and fuel delivery.
For this campaign they have created
a specific image with two new
logos, Assist Lar and Assist Auto,
which also include graphic materials
such as flyers and posters. All of
this is intended to identify this
novel idea, publicized through
motor and real estate programs on
television and in three Firestone
sales areas.
“Easy Assistência” sales will take
place both through Brasil
Assistência’s Call Center call
receiver and through applications
sent in by Brazilians and collected in
Firestone stores.
25
JANUARY 2003
Samples of Brasil Assistência’s new “Easy Assistência” campaign. SIAM News