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Edition 18 - Seguros MAPFRE

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10<br />

SIAM News JANUARY 2003<br />

NEWS<br />

Fortis Bank presents, exclusively<br />

for Benelux Assist, its new Home<br />

Assistance product<br />

From left to right: Mr. Frank Van Den Berghe, Head of the Benelux Assist Network; Mr. Peter Vervondel,<br />

Manager of Fortis Bank Insurance; Mr. Alan Sterkendries, General Manager of Fortis Bank Insurance;<br />

Mrs. Marta Santamaría, General Manager of Benelux Assist and Mr. René Demerbe, National Head<br />

of the Benelux Network.<br />

On November 15 last year,<br />

exclusively for 120 Benelux Assist<br />

providers, Fortis Bank, a partner and<br />

shareholder of our subsidiary, presented<br />

its new assistance product which offers<br />

insurers its entire portfolio free of charge<br />

as from December.<br />

The event was held at the Head Offices<br />

of Fortis Bank Assurance in Brussels. It<br />

started with the product presentation<br />

which was made jointly by Mr.<br />

Sterkendries, General Manager of Fortis<br />

Bank, and Marta Santamaría, General<br />

Manager of Benelux Assist. Mr. Demerbe,<br />

National Coordinator of the Benelux<br />

Assist Network, dealt with the most<br />

practical part: the new steps of the<br />

operation, assisted by two regional<br />

managers, Mrs.Wery (Head of the French<br />

area) and Mr. Van Den Burghe (of the<br />

Dutch area), who gave the<br />

demonstrations.<br />

And the outcome? The providers were<br />

very interested in the product, which<br />

they say will increase their business<br />

considerably in the short term and they<br />

all expressed their surprise that Fortis<br />

Bank should be promoting this<br />

groundbreaking Home Assistance idea in<br />

Belgium.<br />

What does this new product<br />

offer?<br />

The novelty is that the Fortis Bank’s<br />

clients will be able to ask for home<br />

assistance three times a year, completely<br />

free of charge, whatever the problem.<br />

The transport expenses and the first two<br />

hours’ work are undertaken by Benelux<br />

Assist and covered by the insurance<br />

contract that Fortis Bank has with<br />

<strong>MAPFRE</strong> Asistencia.<br />

The advantage of this product is that it<br />

covers the legal franchise (still pending<br />

approval in Belgium) and helps deal with<br />

claims and small breakdowns (under<br />

franchise) which will be carried out by<br />

Benelux Assist from now onwards.<br />

After signing the contract, Fortis Bank<br />

held a national press conference and<br />

send a communication to all its clients<br />

telling them about this new product.<br />

More news in the next edition of SIAM<br />

NEWS.<br />

Meeting.

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