16.01.2013 Views

May-Jun 2010.indd - Commissaries.com

May-Jun 2010.indd - Commissaries.com

May-Jun 2010.indd - Commissaries.com

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Fairchild Commissary, Wash., savored a banner <strong>May</strong> case lot sale. The three-day event was Fairchild's most<br />

successful case lot sale ever, with sales of $180,823. DeCA photo: Kenneth Stephens<br />

<strong>May</strong>’s worldwide case lot sale makes history<br />

All-time record sales<br />

For DeCA’s biannual worldwide case lot sales,<br />

the prevailing attitude seems to be there’s<br />

nowhere to go but up, up, up.<br />

Sales figures for each event grow ever<br />

higher, and <strong>May</strong>’s were no exception, setting an<br />

all-time record for the sale at $18.3 million, up 1.9<br />

percent over last year’s bottom line.<br />

“It’s a joint effort from the stores, industry and<br />

the promotions team,” said Charlie Dowlen,<br />

DeCA’s chief of promotions. “Industry makes<br />

the offers, the promotions team puts together<br />

the packages and the store personnel execute<br />

the program. All of us have to work together in<br />

harmony to make the case lot sale a success. We<br />

are getting great support from everyone and it<br />

has resulted in another great sale. With this type<br />

of support, I’m optimistic that DeCA can have<br />

another great event in September.”�<br />

Right, this family at Bitburg Commissary, Germany,<br />

seems happy with the variety of products available at<br />

the <strong>May</strong> case lot sale. DeCA photo: Victor Cotton<br />

9

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!