Computer Science & Electrical Engineering 2012 - McGraw-Hill Books

Introduction to
Information Systems
NEW *9780073376868*
M: INFORMATION SYSTEMS
2nd Edition
By Paige Baltzan, University of Denver
2013 (January 2012) / 384 pages
ISBN: 9780073376868
www.mhhe.com/baltzanm2e
The visual impact of the magazine format will win students over
quickly. They’ll love the price. And the fascinating, sometimes hardto-believe
real examples will keep them reading. Baltzan’s approach
discusses various business initiatives first and how technology supports
those initiatives second. The premise for this unique approach
is that business initiatives drive technology choices in a corporation.
Therefore, every discussion addresses the business needs first and
addresses the technology that supports those needs second. This
approach takes the difficult and often intangible MIS concepts, brings
them down to the student’s level, and applies them using a hands-on
approach to reinforce the concepts. M: Information Systems provides
the foundation that will enable students to achieve excellence in business,
whether they major in operations management, manufacturing,
sales, marketing, etc. M: Information Systems is designed to give
students the ability to understand how information technology can
be a point of strength in an organization.
New to this editioN
Streamlined Table of Contents. This edition has been streamlined
to include three modules with nine chapters.
Completely Updated: This text has been completely updated to
reflect the latest in research and practice in the work of Management
information Systems and ensures students are introduced to
the latest technology utilized by today’s businesses.
Thoroughly updated examples throughout the text with the most
current information available about the large number of companies
of all sizes and industries (e.g., service, manufacturing, nonprofit,
and profit) in the United States and around the world included in
this text.
NEW! Database Cohesion Case: This is a new product that mimics
the original cohesion case on the Broadway Café and focuses on
databases. The database case challenges your students to pull
together core material from each chapter and apply this material
to databases. The case can be found at www.cohesioncase.com\
Database. In addition, the original Cohesion Case has been very
successful: The Broadway Cafe is a running case instructors can
use to reinforce core material such as customer relationship management,
supply chain management, business intelligence, and
decision making. The case has 15 sections that challenge students
to develop and expand their grandfather’s coffee shop. Students
receive hands-on experience in business and learn technology’s
true value of enabling business. Please note that the Cohesion
Case is not a McGraw-Hill product but a Baltzan direct product.
The case can be found at www.cohesioncase.com.
Management Information Systems
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With a simple one-click start and stop process, you
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CoNteNts
Module One: Business Driven MIS
Chapter 1: Management Information Systems: Business Driven MIS
Chapter 2: Decision and Processes: Value Driven Business
Chapter 3: Ebusiness: Electronic Business Value
Chapter 4: Ethics and Information Security: MIS Business Concerns
Module Two: Technical Foundations of MIS
Chapter 5: Infrastructure: Sustainable Technologies
Chapter 6: Data: Business Intelligence
Chapter 7: Networks: Mobile Business
Module Three: Enterprise MIS
Chapter 8: Enterprise Applications: Business Communications
Chapter 9: Systems Development and Project Management: Corporate
Responsibility
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