Computer Science & Electrical Engineering 2012 - McGraw-Hill Books

10 new Apply Your Knowledge business projects to reinforce the
business initiatives explored in the text. These projects help to develop
the application and problem-solving skills of your students through
challenging and creative business-driven scenarios.
9 new cases to promote critical thinking.
Completely Updated: This text has been completely updated to
reflect the latest in research and practice in the work of Management
information Systems and ensures students are introduced to the latest
technology utilized by today’s businesses.
Thoroughly updated examples throughout the text with the most
current information available about the large number of companies of
all sizes and industries (e.g., service, manufacturing, nonprofit, and
profit) in the United States and around the world included in this text.
NEW! Database Cohesion Case: This is a new product that
mimics the original cohesion case on the Broadway Café and focuses
on databases. The database case challenges your students to pull
together core material from each chapter and apply this material
to databases. The case can be found at www.cohesioncase.com\
Database. In addition, the original Cohesion Case has been very successful:
The Broadway Cafe is a running case instructors can use to
reinforce core material such as customer relationship management,
supply chain management, business intelligence, and decision making.
The case has 15 sections that challenge students to develop and
expand their grandfather’s coffee shop. Students receive hands-on
experience in business and learn technology’s true value of enabling
business. Please note that the Cohesion Case is not a McGraw-Hill
product but a Baltzan direct product. The case can be found at www.
cohesioncase.com.
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Management Information Systems
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CoNteNts
Unit 1. Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
Unit 2. Exploring Business Intelligence
Chapter 6: Valuing Organizational Information
Chapter 7: Storing Organizational Information—Databases
Chapter 8: Accessing Organizational Information—Data Warehouse
Unit 3. Streamlining Business Operations
Chapter 9: Enabling the Organization—Decision Making
Chapter 10: Extending the Organization—Supply Chain Management
Chapter 11: Building a Customer-centric Organization—Customer
Relationship Management
Chapter 12: Integrating the Organization from End to End—Enterprise
Resource Planning
Unit 4. Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: E-Business
Chapter 15: Creating Collaborative Partnerships
Chapter 16: Integrating Wireless Technology in Business
Unit 5. Transforming Organizations
Chapter 17: Building Software to Support an Agile Organization
Chapter 18: Managing Organizational Projects
Chapter 19: Outsourcing in the 21st Century
Chapter 20: Developing a 21st-Century Organization
Business Plug-Ins
B1 Business Basics (on OLC)
B2 Business Process (on OLC)
B3 Hardware and Software (on OLC)
B4 Enterprise Architectures (on OLC)
B5 Networks and Telecommunications (on OLC)
B6 Information Security
B7 Ethics
B8 Supply Chain Management
B9 Customer Relationship Management
B10 Enterprise Resource Planning
B11 E-Business
B12 Global Trends (on OLC)
B13 Strategic Outsourcing (on OLC)
B14 Systems Development
B15 Project Management
B16 Operations Management
B17 Organizational Architecture Trends
B18 Business Intelligence
B19 Global Information Systems
B20 Mobile Technology
Technology Plug-Ins
T1 Personal Productivity Using IT (on OLC)
T2 Basic Skills Using Excel (on OLC)
T3 Problem Solving Using Excel (on OLC)
T4 Decision Making Using Excel (on OLC)
T5 Designing Database Applications (on OLC)
T6 Basic Skills Using Access (on OLC)
T7 Problem Solving Using Access (on OLC)
T8 Decision Making Using Access (on OLC)
T9 Designing Web Pages (on OLC)
T10 Pages Creating Web Using HTML (on OLC)
T11 Creating Web Pages Using Dreamweaver (on OLC)
T12 Creating Gantt Charts with Excel and Microsoft Project (on OLC)
Apply Your Knowledge Projects
Glossary
References
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