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Contents - Tanzania Revenue Authority

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PART THREE<br />

3.0 DEVELOPING A SUCCESSFUL BUSINESS STRATEGY<br />

3.1 STRATEGY VIS-À-VIS BUSINESS VISION AND MISSION<br />

It is important to match the vision and mission of your<br />

business. This will mean that you have to evolve strategies<br />

that will focus on the mission of the business vision.<br />

3.2 BUSINESS STRATEGIES<br />

In order to succeed in trading or service delivery, one should<br />

ask the following questions:<br />

• What type of goods or services do you want to offer, now<br />

and in future?<br />

• What kind of customers do you intend to serve, now and<br />

in future?<br />

• In which areas (e.g. within <strong>Tanzania</strong>, East Africa, Africa or<br />

Overseas) should you expand your business and why?<br />

• How do you distinguish yourself from your business<br />

competitors, now and in future?<br />

• What competitive strategies do you deploy in order to<br />

thrive and reach your business targets?<br />

• What commitments do you make to the society?<br />

• What benefits are your employees deriving from your<br />

business?<br />

Answer to these questions will determine your customers,<br />

future customers, ways of reaching them, competitive<br />

strategies, financial rewards and the expected contribution of<br />

your business to the socio – economic growth of your<br />

community.<br />

After laying out the strategies, you can now workout yearly<br />

10

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