Contents - Tanzania Revenue Authority

PART FOUR
4.0 EFFECTIVE SALESMANSHIP
The purpose of a business is to generate income. Expertise in
salesmanship will develop your business, deliver necessary
requirements, and improve your well being.
4.1 DEPLOY GOOD SALESMEN /WOMEN
In the cause of selling goods/services, lay sound strategies in
promoting your business. These strategies include:-
(a) Ways of reaching the customers
(i) Advertise you business using the media such as TV, radio,
placards, publications, etc.
(ii) Buy the idea that, “Business advertised is business
delivered.”
• If necessary, take your goods to the customer’s door
• Where possible employ agents.
• Visit your customers to promote your goods and get
their feeling about your business.
• Use questionnaires to explore market demand for your
goods or services.
(b) Differentiate yourself from your competitors
Your business will thrive if you display your goods through
different ways from that of your competitors
• Offer competitive prices to your main customers.
• Decrease prices beyond those of your competitors to
attract customers.
• Introduce psychological reductions of price and business
trade mark.
• Announce grand price deductions for out fashioned
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