City + The Brand - aspern + Die Seestadt Wiens

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This is the basis on which plans can evolve and generate
realities. In a world characterised by ever-widening possibilities
for the individual, the demands made on persons,
companies and society at large likewise continue to grow.
Finding the right balance is becoming increasingly important.
Each of us needs to find an inclusive, individual lifestyle
that reconciles personal needs and interests with social
and professional requirements.
aspern Vienna’s Urban Lakeside harbours all necessary
preconditions, because it offers a clearcut frame to juxtapose
things that might seem incompatible elsewhere.
The Urban Lakeside is not about career or family but about
career + family. Not about lively city pace or easygoing
countryside rhythm but about lively city pace + easygoing
countryside rhythm. Not about big business or start-ups but
about big business + start-ups.
aspern Vienna’s Urban Lakeside accommodates everyday
contradictions and thus allows its residents to engage in life
and work with all their facets:
... The Full Life.