City + The Brand - aspern + Die Seestadt Wiens

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Small-scale structures and ample spaces
The quality of a city is partly derived from its size and
spaciousness and partly stems from its variety and smallscale
structures. aspern Vienna’s Urban Lakeside blends
both principles by mixing, organising and varying different
spaces and forms of use, thereby creating tension and
vibrancy.
Open spaces are part of the plan
Urban space must be planned smartly and yet offer scope
for freedom. There must be leeway for thinking and
designing, for flexibility and participation. Both tranquil
and animated open spaces must be safeguarded as well as
private and public, empty and intensively used, designed
and uncontrolled zones – styled as terraces or balconies of
flats, as meadows or parks between buildings, as a square
and a lake at the centre.
Identity grows from participation
aspern Vienna’s Urban Lakeside is an invitation to participate,
to engage in dialogue, to embrace the new. Our
objective is a culture of shared values, joint activities and
mutual respect in a multi-faceted living environment.
This approach embodies our vision of an urban identity
that is capable of shaping the future.