City + The Brand - aspern + Die Seestadt Wiens

Urbanity
aspern Urban Lakeside
is an independent urban
hub with all the trimmings
– size, concentration,
mobility, condensation and
vibrancy. Through its holistic
concept, it combines
work style and lifestyle
and accommodates all
aspects of human life. +
13
Vienna
Vienna is among the
world’s cities with the
highest quality of life all
around and in its unique
way blends living, breathing
traditions with modernity
and innovation.
This is the context aspern
Vienna’s Urban Lakeside is
rooted in. Even more, the
Urban Lakeside will enrich
Vienna’s many assets by
adding its very own set of
new possibilities geared
towards the needs of the
21 st century. This trait will
make the Urban Lakeside
interesting for the region –
now and far into the future.
It will act as a second
vibrant centre of Austria’s
federal capital and as an
interface with the European
economic space.
aspern is Viennese,
aspern is Austrian,
aspern is Centropean. +
People
aspern Vienna’s Urban
Lakeside is more than steel,
concrete, asphalt, water
and trees. aspern is a city
that places human beings
at the focus of all plans.
It is open and flexible
enough to allow each individual
to follow his or her
interests. This generates
a strong appeal to assume
responsibility for aspern.
Everyone in some way
connected with the Urban
Lakeside also shapes it and
must be aware of this role.
The city itself and its personality
are the sum total
of innumerable major and
minor decisions taken day
after day by its planners,
residents and investors. +