City + The Brand - aspern + Die Seestadt Wiens

Values are to become
reality in aspern
Vienna’s Urban
Lakeside. We define
our values precisely
so that they will be
binding. For
ourselves, our
partners and the
future.
Shared Values
A culture of sharing and communicating
We can share what was formerly divided and in this way
create novel forms of community and togetherness.
Modern society is discovering the value of new communities,
originally a by-product of the Internet: differences
thus not only divide us but can also be something we
enjoy to share.
A city is a shared space of infinite possibilities
Cities are among the most complex achievements of
human civilisation and culture. They cannot be planned
on a top-down basis – a city of the future that is truly
worth living in can only be conceived and built in
co-operation with all its stakeholders. It offers a framework
for shared public space, different forms of use and
contrasting needs, a format for potentials.
Work and leisure – integral elements of life
It is the vision of the Urban Lakeside to harmonise and
balance the myriad facets of life. There is a place for
everything, and all elements are efficiently connected or
detached as required. Project developers hold a stake in
vibrantly alive, functioning public space. This is not a
place of either/or but of both/and.
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