City + The Brand - aspern + Die Seestadt Wiens
City + The Brand - aspern + Die Seestadt Wiens
City + The Brand - aspern + Die Seestadt Wiens
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57<br />
Ingrid Spörk<br />
Project leader at Grayling (formerly: Trimedia)<br />
In my travels, I have always been interested in visiting<br />
cities. Delving into their everyday life and understanding<br />
how they are informed by their history is a fascinating<br />
experience. With <strong>aspern</strong> Urban Lakeside, though, we look<br />
not into the past but into the future. My PR task is to act<br />
as a tour guide for different groups around a city that as<br />
yet only exists in theory – as a master plan, in planning<br />
manuals, architectural competition tenders or visualisations<br />
– and to show all of them those qualities of the<br />
Urban Lakeside that interest them most. An exciting<br />
journey, I’d say!<br />
Jan Hosa<br />
Creative director at PKP BBDO<br />
<strong>The</strong> task of creating a brand for an entire city and to<br />
showcase this brand is definitely one of the greatest but<br />
also one of the most interesting challenges for a communications<br />
agency. A city is more than a product on a<br />
shelf, more than an accumulation of architecture, more<br />
than infrastructure and function, more than just planned<br />
surfaces. A city is made up of people, their concerns and<br />
motivations. This is why our communication is all about<br />
“<strong>The</strong> Full Life.” +