City + The Brand - aspern + Die Seestadt Wiens
City + The Brand - aspern + Die Seestadt Wiens
City + The Brand - aspern + Die Seestadt Wiens
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27<br />
<strong>aspern</strong> Vienna’s Urban Lakeside offers the full life. Life is<br />
full of stories big and small, emphatic and understated,<br />
important and incidental. This is why the Urban Lakeside<br />
also communicates through its stories. Every story told by<br />
<strong>aspern</strong> is clearly structured, with strong emotional impact<br />
and an evident core message. It is unusual, surprising,<br />
authentic, relevant for its audience and closely linked to<br />
the Urban Lakeside. It provides emotional access to all<br />
that <strong>aspern</strong> stands for, beyond facts and figures, bullet<br />
points and tables.<br />
Every core message is given its own story as a communication<br />
tool. This generates a fixed set of stories with<br />
specific, distinct, unambiguous content. By drawing<br />
continuously from this pool of stories and repeating them,<br />
they – and hence the core messages – are firmly established<br />
in the audience’s mind. +
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