School of Business - Clarkson University

B.S. in Innovation and Entrepreneurship
This major is designed to leverage existing strengths in
Innovation and Entrepreneurship by offering students a crossdisciplinary,
flexible major that provides students with the
knowledge and skills to:
• Develop and manage the innovation process;
• Plan and commercialize innovations;
• Evaluate and manage innovation opportunities;
• Participate in and manage ideation and the new product
development process;
• Understand the legal and policy issues associated with new
ventures; and
• Stimulate and manage the creation of new business
enterprises both within and existing corporate structure and
as start-up enterprises.
Toward this end, students are required to have fundamental
knowledge of the creative process, market analysis and
research, consumer behavior, commercialization and
organizational design. Students may then also choose to deepen
their knowledge by further study in negotiations, e-business,
venture finance, management of technology and project
management.
Students earning a degree in Innovation and Entrepreneurship
must complete the Clarkson Common Experience and complete
120 credits including the following: 33 credits of Clarkson
Common Experience requirements (including the Clarkson
Seminar, two mathematics courses {calculus and statistics},
two science courses {one of which must include a lab}, five
knowledge area courses, and a technology course); 42 credits
of foundation coursework in business; 30 credits of specialized
20
business courses to satisfy the major requirements; and 15
credit hours of electives. Since 50% of coursework must
be taken outside the School of Business (no more than 3
economics and 2 statistics courses can count as non-business
courses), most of the electives, depending on courses chosen
for the Clarkson Common Experience, will need to be taken in
other schools within Clarkson University.
Required courses include:
EC370 Economics of Innovation
MK436 Creativity, Innovation and New Product Development
Innovation and New Products
SB322 Designing and Leading Innovative Ventures
SB437 Commercializing Innovation
MK321 Consumer and Buyer Behavior
SB440 Innovation and Entrepreneurship Strategy
MK332 Marketing Research
Students choose three Professional Electives:
SB305 Cost Management
FN455 Venture Capital and Private Equity
LW471 Law and Society II
MK431 Supply Chain Distribution Channels
OM476 Management of Technology
AC407 Taxation of Business Entities
OM480 Project Management
ES305 Virtual Tools in Engineering Design
The following would be the typical Third- and Fourth-Year Plan.
There is enough flexibility so that students studying abroad
during the third year should still be able to complete the degree
requirements.
Third Year — First Semester Third Year — Second Semester
Course Title Cr. Hrs. Course Title Cr. Hrs.
MK321 Consumer and Buyer Behavior 3 MK332 Marketing Research 3
EC370 Economics of Innovation 3 SB322 Designing & Leading Innovative Ventures (or OS352) 3
OS352 Strategic Human Resource Management (or SB322) 3 Professional Elective 3
FN361 Financial Management 3 Non-Bus/Knowledge Area Requirement 3
Non-Business Elective 3 Free or Non-Business Elective 3
TOTAL 15 TOTAL 15
Fourth Year — First Semester Fourth Year — Second Semester
Course Title Cr. Hrs. Course Title Cr. Hrs.
MK436 Creativity, Innovation and New Product SB437 Commercializing Innovation 3
Development 3 SB440 Innovation and Entrepreneurship Strategy 3
Professional Elective 3 OS432 Organizational Policy and Strategy 3
Non-Bus/Knowledge Area Requirement 3 Non-Bus/Knowledge Area Requirement 3
Free or Non-Business Elective 3 Professional Elective 3
Non-Business Elective 3 TOTAL 15
TOTAL 15