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software/spectrum/lim/8_0/pdf/Spectrum_8.0.0_ReleaseNotes

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• By querying the model in real time to deliver the results directly to your business processes<br />

• Through event triggers based on your custom business rules<br />

Modeling is based on an underlying graph database that provides for a very intuitive and flexible process<br />

in defining the models, unlike a rigid, schema-based, normalized relational model that does not deliver<br />

the performance needed to understand connected data across large networks.<br />

Some of the ways you can use the Data Hub Module include:<br />

• Providing more personalized customer service by anticipating customer needs and optimizing offerings<br />

• Predicting customer influence and impact<br />

• Categorizing customers as leaders, followers, influencers, or late adopters<br />

• Identifying hidden, latent, non-obvious connections among people, groups, and organizations<br />

• Identifying shifting patterns of connectedness, distance, centrality, influence status, and importance<br />

Besides Master Data Management (MDM), there are many other applications for the Data Hub Module.<br />

These include:<br />

• Social network analysis<br />

• Fraud, crime, and terrorist network detection and prevention<br />

• Churn prediction<br />

• Business intelligence<br />

• Call detail record analysis<br />

• Recommendation engine<br />

For details on the Data Hub Module, please contact your Pitney Bowes Software account executive.<br />

Data Normalization Module<br />

Transliterator<br />

The new Transliterator stage converts a string between Latin and other scripts. For example:<br />

Source<br />

Open Parser Import/Export<br />

Transliteration<br />

kyanpasu<br />

biologichyeskom<br />

You can now import and export domains and cultures in the Open Parser tool of the Data Normalization<br />

Module. This allows you to import domains and cultures you've created elsewhere and export domains<br />

and cultures you've created in <strong>Spectrum</strong> Technology Platform. For more information on importing and<br />

exporting domains and cultures, see the Open Parser section of the Data Normalization Module in the<br />

<strong>Spectrum</strong> Technology Platform User's Guide.<br />

Release Notes<br />

Release Notes<br />

3

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