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zara technology: go to market strategy - University at Buffalo School ...

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Figure 4<br />

Schem<strong>at</strong>ic of SUN Ray Enterprise System<br />

Source: SUN Microsystems<br />

Hundreds of schools, colleges, universities, and libraries around the world are<br />

deploying Sun Ray <strong>technology</strong>. It is particularly well suited for cost-sensitive<br />

environments such as call centers, educ<strong>at</strong>ion, healthcare, service providers, and finance.<br />

Verizon wireless has replaced thousands of call center PCs with Sun Microsystems’ thin<br />

client terminals. With about 5,000 Sun Ray terminals installed <strong>at</strong> three Western call<br />

centers, and a fourth in progress, Verizon has seen a 60% <strong>to</strong> 70% drop in desk<strong>to</strong>p<br />

problems and a 30% decline in electrical use <strong>at</strong> each center. The carrier plans <strong>to</strong> keep<br />

rolling out Sun Rays in new and existing call centers. SUN Microsystems has partnered<br />

with General Dynamics (formerly Tadpole), N<strong>at</strong>uretech, and Accutech <strong>to</strong> manufacture<br />

lap<strong>to</strong>ps which can serve as SUN Ray II mobile work st<strong>at</strong>ions using smart cards.<br />

14

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