zara technology: go to market strategy - University at Buffalo School ...
zara technology: go to market strategy - University at Buffalo School ...
zara technology: go to market strategy - University at Buffalo School ...
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infocomm <strong>technology</strong> directed <strong>at</strong> SMEs. However, IDA has set the target of achieving<br />
80% broadband usage and web presence of SMEs by 2010.<br />
Mr. Yoong Khong Lo, Acting Cluster Direc<strong>to</strong>r <strong>at</strong> IDA identified four str<strong>at</strong>egies in<br />
place <strong>to</strong> enhance infocomm use by SMEs:<br />
1. Help on common software<br />
IDA has funded an SME Infocomm Resource Center (SIRC) <strong>to</strong> help SMEs<br />
learn about and obtain advice on infocomm usage. They help SMEs try out new<br />
ideas and develop proof-of-concept for untested innov<strong>at</strong>ive solutions. For a fee,<br />
SIRC will also develop web page for SMEs.<br />
2. Technology Innov<strong>at</strong>ion Program (TIP)<br />
IDA will invest up <strong>to</strong> S$ 5 million for three years <strong>to</strong> support SMEs in<br />
infocomm innov<strong>at</strong>ion which will increase revenue or add value <strong>to</strong> their <strong>market</strong><br />
offerings. Funds could be used <strong>to</strong> develop manpower, pay for professional<br />
services, and defray hardware and software costs. The support is <strong>at</strong> two levels:<br />
Table D<br />
Support <strong>to</strong> SMEs under the TIP Program<br />
Enterprise-level Industry-level<br />
Project done by an individual SME<br />
Up <strong>to</strong> 50% support<br />
3. Subsidy on registr<strong>at</strong>ion of Web domain name<br />
Projects which can benefit other members<br />
of the industry<br />
Up <strong>to</strong> 70% support for all participants<br />
(including SMEs)<br />
Till the end of 2007, IDA will offer a $30 discount <strong>to</strong> SMEs when they first<br />
register their Web Domain Name<br />
4. Hiring a consultant <strong>to</strong> help in implement<strong>at</strong>ion of infocomm<br />
B. SPRING Singapore<br />
SMEs can apply for a Local Enterprise Technical Assistance Scheme<br />
(LETAS) grant <strong>to</strong> help defray up <strong>to</strong> 50% of external consultancy cost.<br />
SPRING Singapore was formed in 2000 as a merger of two st<strong>at</strong>u<strong>to</strong>ry boards – the<br />
N<strong>at</strong>ional Productivity Board (NPB) and the Singapore Institute of Standards and<br />
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