zara technology: go to market strategy - University at Buffalo School ...
zara technology: go to market strategy - University at Buffalo School ...
zara technology: go to market strategy - University at Buffalo School ...
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However, it is the lack of perceived benefit which has primarily held back SMEs in<br />
Singapore from gre<strong>at</strong>er use of Internet in their business (Figure 17):<br />
Figure 17<br />
Barriers <strong>to</strong> Internet Usage by SMEs<br />
Lack of confidence in the security of Singapore’s Cyberspace has contributed <strong>to</strong> their<br />
rel<strong>at</strong>ively modest use of Internet by current Internet users. This is more gre<strong>at</strong>ly felt by<br />
smaller SMEs than the larger SMEs (Figure 18):<br />
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