zara technology: go to market strategy - University at Buffalo School ...
zara technology: go to market strategy - University at Buffalo School ...
zara technology: go to market strategy - University at Buffalo School ...
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PacificNet<br />
Pacific Internet Limited (PacNet) started in 1991 as TechNet, a research and<br />
development computer network for academics’ use <strong>at</strong> Singapore’s premier N<strong>at</strong>ional<br />
<strong>University</strong> of Singapore. As the use of internet exploded in the US, sensing the aroma of<br />
opportunity, the Sembawang Group, a diversified Singapore conglomer<strong>at</strong>e, purchased<br />
TechNet and commercialized its services in September 1995 and launched it as Pacific<br />
Internet Corpor<strong>at</strong>ion Pte. Ltd. It went public on the NASDAQ in February 1999 and<br />
oper<strong>at</strong>es in Singapore, Hong Kong, the Philippines, Australia, India, Thailand, Malaysia,<br />
and Vietnam.<br />
Pacific Internet’s st<strong>at</strong>e-of-the-art Internet D<strong>at</strong>a Center (IDC) has one of the best<br />
infrastructures in Singapore <strong>to</strong> house servers in a secured, high-speed and reliable<br />
environment. It comes with 3 different server housing facilities – common locked racks,<br />
caged solution for more privacy, as well as even fully cus<strong>to</strong>mized priv<strong>at</strong>e room for<br />
privacy and security. It has sought <strong>to</strong> position itself firmly as the answer <strong>to</strong> the needs of<br />
SMEs.<br />
In a survey of SMEs conducted by Pacific Internet in Singapore, d<strong>at</strong>a security emerged<br />
as the critical issue for SMEs with respect <strong>to</strong> using IT and internet in their business. PacNet<br />
has skillfully highlighted these risks (e.g., businesses are exposed <strong>to</strong>, on average, 39 malicious<br />
<strong>at</strong>tacks each day) <strong>to</strong> position itself as the guaran<strong>to</strong>r of security for SMEs doing business on<br />
internet. Towards, this, in addition <strong>to</strong> the standard security <strong>technology</strong> offered by all IDCs,<br />
PacNet has introduced use of biometric <strong>to</strong> prevent unauthorized access <strong>to</strong> servers housed <strong>at</strong><br />
their IDCs. Further, in partnership with Cisco, PacNet has developed a subscription based<br />
NetworkGuard (Figure 20) service which promises an “enterprise grade” network firewall<br />
protection without the need <strong>to</strong> invest in expensive hardware.<br />
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