zara technology: go to market strategy - University at Buffalo School ...
zara technology: go to market strategy - University at Buffalo School ...
zara technology: go to market strategy - University at Buffalo School ...
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D<strong>at</strong>a centers in Singapore<br />
Singapore has multiple d<strong>at</strong>a centers serving a wide variety of domestic and<br />
intern<strong>at</strong>ional cus<strong>to</strong>mers. In some cases, these d<strong>at</strong>a centers are an independent business<br />
unit, purely performing functions of a d<strong>at</strong>a center. However, in other cases, d<strong>at</strong>a center<br />
represents an extension activity of their core business. Three of the largest and most<br />
respected d<strong>at</strong>a centers in the country are those of SingTel, 1-Net Singapore, and Pacific<br />
Net. A brief description of each follows.<br />
Singapore Telecommunic<strong>at</strong>ions Limited (SingTel)<br />
SingTel was incorpor<strong>at</strong>ed in March 1992 and became a public company in<br />
Oc<strong>to</strong>ber 1993. It was listed on the Singapore Exchange in November 1993 and on the<br />
Australian S<strong>to</strong>ck Exchange in September 2001. It is the largest company listed on the<br />
Singapore Exchange and has a <strong>market</strong> capitaliz<strong>at</strong>ion of about S$40 billion (US$24<br />
billion) as of May 2004.<br />
SingTel's has a highly developed intern<strong>at</strong>ional network which provides <strong>to</strong> her<br />
cus<strong>to</strong>mers direct connections from Singapore <strong>to</strong> more than 100 countries, as well as<br />
second-<strong>to</strong>-third country connectivity. SingTel also oper<strong>at</strong>es a pan-Asian chain of<br />
world-class d<strong>at</strong>a centers, providing a suite of managed hosting telecommunic<strong>at</strong>ion<br />
solutions branded as SXPAN. These d<strong>at</strong>a centers are loc<strong>at</strong>ed in Australia, Hong Kong,<br />
Japan, Korea, Taiwan and Singapore. Over the years, SingTel has garnered numerous<br />
awards for excellence of service, <strong>go</strong>vernance, leadership, profitability, etc. According <strong>to</strong><br />
a study commissioned by the Reput<strong>at</strong>ion Management Associ<strong>at</strong>es in 2006, SingTel<br />
commands the second highest reput<strong>at</strong>ion amongst Singapore based corpor<strong>at</strong>ions. Its’<br />
core business comprises of internet service, mobile phone and fixed line telephony<br />
services. In 2007, SingTel launched a pay TV service, named mio TV. It also maintains<br />
ΣXPAN, a pan-Asian chain of d<strong>at</strong>a network centers which provide highly secure hosting<br />
environment where cus<strong>to</strong>mers can host their applic<strong>at</strong>ion and network systems, and have<br />
access <strong>to</strong> high-end technologies and d<strong>at</strong>a centre resources. There are four ΣXPAN d<strong>at</strong>a<br />
canters in Singapore alone. They are being used by both small and large companies such<br />
as HP, Teckwah Online, Coffee Club, DFS Group, and popular internet travel site<br />
Zuji. It has positioned itself as the source for meeting all the IT/Communic<strong>at</strong>ion needs of<br />
the entire country, be it a household, business, domestic or intern<strong>at</strong>ional cus<strong>to</strong>mer.<br />
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