end-user marketing geosynthetics / advanced composites - TenCate

txtures 3 -
autumn 2011
The company
Royal Ten Cate (TenCate) is a multinational company
which combines textile technology with chemical
processes in the development and production of
functional materials. Cost-effective applications
(product-market-technology combinations) which focus
on growth markets have been or will be created around
this technological base.
TenCate materials are used mainly for personal safety
and for the protection of the living and working
environment; modernization of equipment used by the
armed forces, fire fighters and police; space and
aerospace (lower fuel costs due to lighter materials);
water management, infrastructure and care for the
environment; and industrial applications.
txtures 3
The theme (Connected through) end-user marketing
occupies a central role in txtures 2011. This 48-page
autumn edition of txtures includes articles about:
End-user marketing TenCate Geosynthetics 4
End-user marketing TenCate Advanced Composites 10
TenCate in Thailand 16
Open Innovation Centre for Advanced Materials 18
Results for first half of 2011 - the background 24
Inkjet technology at speed 28
New solutions for ballistic threats 32
Torsion box for Airbus 34
2 txtures | number 3 | autumn 2011
TenCate business model
CONNECTED THROUGH END-USER MARKETING
TenCate develops and produces functional
materials and focuses on worldwide trends
in the areas of safety / protection and sustainability
/ environment, and related issues. The
company seeks to lead in offering sustainable
solutions to complex problems concerning
personal protection and the protection of the
personal environment.
TenCate
and the
end-user
TenCate supplies, develops and produces solution-oriented concepts
(materials, modules and systems). The aim of the company strategy is to make
customers aware of these concepts and their advantages through end-user
marketing. TenCate wants to be connected with end-users through end-user
marketing in order to know what motivates them and what specifications and
demands they impose on materials and systems.
The end-user marketing of TenCate Geosynthetics
and TenCate Advanced Composites
is the focal point of txtures 3. Both groups are
important players in world markets, where
environmental effects and sustainability are
playing an increasingly significant role.