12.02.2013 Views

end-user marketing geosynthetics / advanced composites - TenCate

end-user marketing geosynthetics / advanced composites - TenCate

end-user marketing geosynthetics / advanced composites - TenCate

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

has set itself is to offer the right materials for<br />

the optimum protection of people and materiel<br />

at the right price’, said Loek de Vries on this<br />

occasion. ‘This task has resulted in a range<br />

of solutions. Our knowledge and experience<br />

of technical textiles as an effective means of<br />

protection are exceptionally wide-ranging.’<br />

The US Army and the U.S. Navy are familiar<br />

with this. Their experiences of inherent<br />

flame-resistant <strong>TenCate</strong> Def<strong>end</strong>er M fabric<br />

have been extremely positive.’<br />

Protection measures<br />

The conflicts in Afghanistan and Iraq have<br />

transformed the understanding of effective<br />

soldier protection measures among Western<br />

armed forces and defence industries. The current<br />

generation of protective equipment in use<br />

in Afghanistan is the best ever made available.<br />

This has cost time and money and will continue<br />

to do so. In terms of technology, an effective<br />

answer must be formulated to every change<br />

and increase in threat levels. This is barely<br />

compatible with shrinking government budgets<br />

for protection and safety.<br />

‘Technology is often expensive, which is why<br />

we must be innovative or find the most practical<br />

use of the technology’, said Steen Tanderup<br />

(managing director, <strong>TenCate</strong> Advanced Armour,<br />

Europe). In view of the unrest in the world, the<br />

protection of soldiers must continue to be a high<br />

priority. A thorough understanding of the nature<br />

of the conflict, the conditions of the terrain<br />

and the political context of interventions is an<br />

essential element of this. It reduces risks and<br />

facilitates faster and improved decision making.<br />

Priority<br />

Soldier protection will remain a high priority,<br />

even after the <strong>end</strong> of the international<br />

mission in Afghanistan. There are a number<br />

of reasons for this, the main ones being the<br />

unrest in the world, the fact that ever more<br />

sophisticated weapons are being developed<br />

(such as roadside bombs), that terrorism shifts<br />

its base and that methods of warfare change.<br />

Moreover, the media in particular is taking an<br />

ever greater interest in international conflicts<br />

and the deployment of peace troops in these<br />

conflicts. It is therefore not only the role of the<br />

troops, but also the protection of the individual<br />

soldier – and indirectly of local citizens – that is<br />

at the top of the political ag<strong>end</strong>a. Every time a<br />

soldier is injured or killed during his mission, a<br />

piece of vital social support erodes.<br />

Discussed<br />

The conference provided ample opportunity<br />

to discuss the subject from all angles, Matt<br />

Minshell (head of defence coordination of<br />

<strong>TenCate</strong> Advanced Armour) believes. Because<br />

the commercial return is not easy to quantify,<br />

the defence industry does not generally opt for<br />

such an approach. Our decision to sponsor it<br />

was both appreciated and respected and we<br />

received appropriate praise for the initiative<br />

and for the high level of the conference.<br />

The conference elevated <strong>TenCate</strong> to the<br />

forefront of awareness in key areas of defence<br />

protective methodology. It also demonstrated<br />

that <strong>TenCate</strong> is not simply a commodity supplier<br />

but a provider of integrated solutions that<br />

genuinely cares about the people served by its<br />

products in the short, medium and long term.’<br />

Relationship<br />

In Matt Minshell’s opinion, the conference<br />

contributed to the good relationship between<br />

various international ministries of defence and<br />

the defence industry. This will help to give a<br />

commercial advantage in the future. It also<br />

provided the opportunity for a useful discussion<br />

between Advanced Armour and Protective<br />

Fabrics about areas of mutual interest and<br />

possible synergy. Such potential collaboration<br />

is something which is now being discussed<br />

with other <strong>TenCate</strong> divisions - in particular<br />

in relation to <strong>end</strong>-<strong>user</strong> <strong>marketing</strong>, which is a<br />

key aspect to success. This is currently being<br />

carried out concurrent with all other activities.<br />

These include medium and long-term strategy<br />

<strong>marketing</strong> and relevant, dynamic R&D, in<br />

response to <strong>end</strong>-<strong>user</strong> feedback, to ensure<br />

that we are always at the forefront of mature<br />

protective technology.<br />

• Cooperation of the military with the<br />

defence industry and knowledge<br />

institutes is of vital importance for<br />

targeted research into the development<br />

of protection solutions<br />

• Unrest in the world ensures that top priority<br />

is given to the protection of soldiers<br />

• Conference contributed to a positive<br />

relationship between ministries of<br />

defence and the defence industry<br />

www.tencate<strong>advanced</strong>armour.com<br />

<strong>advanced</strong>armour.europe@tencate.com<br />

33

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!