end-user marketing geosynthetics / advanced composites - TenCate

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TenCate business model CONNECTED THROUGH END-USER MARKETING – TENCATE GEOSYNTHETICS 6 txtures | number 3 | autumn 2011
TenCate geosynthetics are used in the construction of a basin for water storage. Eventually they will be com - pletely hidden from view, but as part of the overall construction, they have an essential functional added value. Continued from page 5 specification writers, and government bodies such as the Public Works Department, the Federal Highway Administration and the US Army Corps of Engineers. The main customers of, in particular, the business units separation & filtration and reinforcement & paving are distributors. They supply contractors and building sites with a wide range of materials and also keep materials in stock. Where it’s a case of large projects with significant volumes, the contractor as end-user directly approaches the producer (for instance TenCate). Efforts are being made to strengthen the position in the project market through alliances. ‘Major projects are frequently cross-border in character,’ explains Jan-Willem Heezen, marketing director industrial fabrics within the group. ‘A project using geosynthetics in Poland may well involve a German designer, with the work being carried out by a Spanish contractor.’ System partners The application of TenCate Geotube ® systems is usually implemented in cooperation with system partners. Introducing and marketing more complex system solutions of this kind can be accelerated through partnerships. TenCate has preferred partners within each geographical region, and here government authorities are the end-users. In addition a distinction should be made between dewatering (the dewatering and filtering of sludge) and marine (structures such as breakwaters and land reclamation). One of TenCate’s partners is Ashland Hercules Water Technologies, which supplies polymers for water management with TenCate Geotube ® . Roctest, the world’s biggest manufacturer of glass-fibre sensors for civil-technological engineering applications, is system partner in the application of TenCate GeoDetect ® . This is a monitoring system based on TenCate fabrics for vital constructions (dykes, embankments slopes, basins etc.). Continued on page 8 7
Page 1 and 2: 2011 | number 3 | autumn THEME: END
Page 3 and 4: Production of geosynthetics at the
Page 5: TenCate geosynthetics are used for
Page 9 and 10: Bidim ® . In the United States mos
Page 12 and 13: TenCate business model CONNECTED TH
Page 14 and 15: TenCate business model CONNECTED TH
Page 16 and 17: Safety / Protection TENCATE UNION-P
Page 18 and 19: Open innovation TENCATE PARTNER IN
Page 20 and 21: Open innovation TENCATE PARTNER IN
Page 22 and 23: Open innovation TENCATE MAIN PLAYER
Page 24 and 25: Open innovation TENCATE AND MESA +
Page 26 and 27: Trading update H2 2011 TENCATE PUbL
Page 28 and 29: Inkjet technology XENNIA TECHNOLOGY
Page 30 and 31: Sustainability/Environment TENCATE
Page 32 and 33: Safety / Protection TENCATE INITIAT
Page 36 and 37: End-user marketing TENCATE PROTECTI
Page 38 and 39: Safety / Protection TENCATE ADVANCE
Page 42 and 43: Process optimalization / Cost effic
Page 44 and 45: Sustainability / Environment TEN CA
Page 46 and 47: Social commitment TENCATE PERMATRON
Page 48: Game intensity is rising In a fast

end-user marketing geosynthetics / advanced composites - TenCate

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