Perfil del mercado coreano de Maderas Aserradas de ConÃferas
Perfil del mercado coreano de Maderas Aserradas de ConÃferas
Perfil del mercado coreano de Maderas Aserradas de ConÃferas
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Embajada Argentina en Seúl, República <strong>de</strong> Corea – Estudio <strong>de</strong> Mercado Coreano <strong>de</strong> Vinos – 31/10/2012Gran<strong>de</strong>s tiendasHiper<strong>mercado</strong>sSuper-SuperMarket (SSM)operacionesLotte 29Hyundai 11Shinsegae 8E-mart (<strong>de</strong> Shinsegae) 127Homeplus (<strong>de</strong> Samsung) 114Lotte mart (<strong>de</strong> Lotte) 84Lotte Super 172GS Super (<strong>de</strong> LG) 126Homeplus (<strong>de</strong> Samsung) 170Fuente: Korea Logistics & Distribution Association http://lpa.or.krSe observa que el “on-market”(restaurantes, hoteles y bares) trata <strong>de</strong> 200~500 varieda<strong>de</strong>s <strong>de</strong>vinos y en caso <strong><strong>de</strong>l</strong> “off-market”, los hiper<strong>mercado</strong>s ven<strong>de</strong>n 400~600 varieda<strong>de</strong>s y las gran<strong>de</strong>stiendas poseen 1.000~2.000 varieda<strong>de</strong>s.OnMarketOffMarketHotelesWine barGran<strong>de</strong>stiendasHiper<strong>mercado</strong>Lotte 550Sheraton 329Ritz Calton 200Tour du Vin 40055° Wine & Dine 350Shinsegae 1.700Lotte 2.500Galleria 900E-Mart 600Lotte Mart 400Estructura <strong>de</strong> venta <strong>de</strong> vino tinto, blanco y espumante en los principales centros <strong>de</strong> venta36
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