Desempeño CoN seNTIDo - Inicio

marketplace
encourage people to make informed choices
and live healthier.
% global goals
R display calorie count and key nutrients on
our food and beverage packaging by 2012.
R advertise to children under 12 only products
that meet our global science-based
nutrition standards.
R increase the range of foods and beverages
that offer solutions for managing calories,
like portion sizes.
> meXIco progress
R We have developed an Iconographic Manual
that allows us to communicate the contents
of our products in a clear, simple and transparent
manner for our consumers to identify
portfolio improvements and make informed
decisions.
R In Mexico, pepsiCo was one of the first companies
to sign the Self-regulation Agreement
for Advertising of Foods and Non-alcoholic
Beverages Directed to Children (pABI
Code).
R We enhanced our portfolio by developing
the New School Portfolio which allowed us
to be the first food and beverage company
to have a product portfolio that complied
and surpassed phase I of the Guidelines
to Sell and Distribute Food and Beverages
in Schools before this action was effective
(January 1st, 2011).
communIty
actively work with global and local partners to
help address global nutrition challenges.
% global goals
R invest in our business and research and development
to expand our offerings of more
affordable, nutritionally relevant products
for underserved and lower-income communities.
R expand PepsiCo Foundation and PepsiCo
corporate contribution initiatives to promote
healthier communities, including
enhancing diet and physical activity programs.
R integrate our policies and actions on human
health, agriculture and the environment to
make sure that they support each other.
> meXIco progress
R We have invested in the Advanced Baking
Center in Mexico City and the pepsiCo
Baking Innovation Center aiming to
provide world class technical support for the
research and development of new products
and baking methods.
R through Gamesa-Quaker Foundation in
alliance with the organization Un Kilo de
Ayuda we support an Integrated program
for Nutrition (IpN), which serves children
under five years old with an integral nutrition
program.
In the indigenous shelters built by Sabritas
Foundation, children learned about the
relevance of a balanced diet and physical
activity through the Vive Saludable Escuelas
software.
R We are deploying a sustainable agro project
with small scale producers to promote the
local production of high oleic sunflower oil.
reporte De SUSteNtABILIDAD PEPSICO MéxICO 2009-2010 | 29