General Lens Catalogue 2008 - LookVision.es

2008 de Vogue Eyewear, que lleva por título
“Play Everyday” y que tiene como protagonista a
Gisele Bündchen. Testino ha retratado a Gisele
de seis formas diferentes, cada una de las cuáles
con una palabra clave: Vintage, Hip hop,
Rock, Diva, Glam, Smart. Para cada instantánea
hay una Gisele diferente en un juego de roles
intercambiables que se complementan mutuamente;.
Y las gafas Vogue, de Luxottica, son el
elemento diferenciador.
Gisele acompañó a los invitados al descubrimiento
del mundo Vogue Eyewear mediante una
experiencia única, en la que desveló los secretos
de su “Gisele’s Selects” a través de un vídeo inolvidable
que recorre las partes fundamentales de
esta minicolección en la que Gisele es más que
el rostro de la campaña: Ha seleccionado personalmente
seis modelos, uno de graduado y cinco
de sol, que expresan su radiante estilo de top
model y reflejan sus gustos y su personalidad.
Numerosos rostros conocidos del mundo de la
moda y la sociedad como Nacho Cano, Aída
Artiles, el empresario Javier Hidalgo, la cantante
Cristina Llorente, Lucila de Figueroa, Amalia
Aresu, Lorena Van Heerde; Lidia San José; Mª
José Besora; el dúo londinense DJ´s Queens of
Noise, y el trío Atomic Kitten, entre otros, acompañaron
a Gisele Bündchen en la fiesta de presentación
de Vogue Eyewear en Ibiza.
V
G
VOGUE EYEWEAR & GISELE BÜNDCHEN
A matter of style
Vogue and Gisele Bündchen were the stars of a glamourous
event held in Ibiza to present the new Vogue Eyewear campaign
and the mini collection “GISELE’S SELECTS”, comprising
five sunglasses and a prescription frame in tune with the
tastes, personality and irresistible style of the top model.
Gisele Bündchen was the special guest and the star of the
launch party for the new communication campaign and
the mini collection “Gisele’s Selects”, the first collaboration
between the top model and Vogue Eyewear in style selection.
“I’m the image of Vogue Eyewear since 2006.” said
Gisele, “and for the first time this year I’ve collaborated with
the designers in choosing a few models. Vogue Eyewear trusts
my opinions and I appreciate that”.
Cheerful, dynamic, modern –the prestigious photographer
Mario Testino lends these qualities to the spring-summer 2008
—– 44 —–
Cada una de las gafas de la
colección Vogue “Gisele’s
Selects” son el elemento
diferenciador de la campaña
de comunicación de Vogue
Eyewear titulada “Play
Everyday” y protagonizada
por Gisele Bündchen.
All the models in Vogue’s
“Gisele’s Selects” collection
are the differing element of
the Vogue Eyewear
communication campaign
entitled “Play Everyday”,
starring Gisele Bündchen.
communication campaign for Vogue Eyewear, entitled “Play
Everyday” and starring Gisele Bündchen. Testino photographed
Gisele in six different ways, each with a key word
–Vintage, Hip hop, Rock, Diva, Glam, Smart, each portraying
a different role play. The Vogue eyewear, from Luxottica, are
the differing element.
Gisele accompanied guests to discover the Vogue Eyewear
world with a unique experience and revealed the secrets of her
“Gisele’s Selects” with an unforgettable video of the mini collection
of which Gisele is much more than just the campaign image
–she’s chosen six models, a prescription frame and five sunglasses,
which express her stunning top model style and mirror
her tastes and personality.
Many well-known figures in the fashion world and society,
including Javier Hidalgo, singer Cristina Llorente, Lucila de
Figueroa, Amalia Aresu, Lorena Van Heerde; Lidia San José; Mª
José Besora; London duo DJ´s Queens of Noise, and Atomic
Kitten, among others, accompanied Gisele Bündchen in the
Vogue Eyewear launch party in Ibiza.