Panorama de presse quotidien du 24 01 2022

– with interest determined as a proportion of all searches for all topics on Google at a
particular time and location.
Figure 4: Interest in the word ‘champagne’ in Google Trends versus variations in
champagne shipments in France
Source: Comité Champagne and Google Trends
In 2020, champagne shipments were astonishingly correlated with Google searches for the
word ‘champagne’ in France, a country that accounts for a significant fraction of the global
champagne market – 46% of champagne shipment volumes (see Figure 4). In an exploratory
statistical exercise, we analysed the impact of the two lockdowns in France, and in Australia,
on Google Trends interest in the word ‘champagne' and monthly champagne shipment
volumes (see Table 2).
Table 2: The impact of French lockdown periods in 2020 on Google Trends interest in
‘champagne’ and champagne shipment volumes in France and Australia
France
Australia
Champagne shipment volumes (75cl
bottles)
First lockdown - 4,550,650* (- 48%) - 108,012 (- 1.5%)
Second lockdown - 7,451,809* (- 30%) + 229,926* (+ 124%)
Google Trends interest score
First lockdown
Second lockdown
-12.4 percentage
points*
- 13.4 percentage
points*
- 10.9 percentage
points*
+ 5.5 percentage
points*
Notes: * Significant effect – First lockdown (March-June 2020) – Second lockdown (November –
December 2020)
Further analysis shows that the first lockdown in France resulted in a loss of interest in the
word ‘champagne’ of about 12.4 percentage points (and 13.4 percentage points during the
second lockdown). Compared with 2019, champagne shipments dropped by about 48% and