La Perla di Torino
La Perla di Torino
La Perla di Torino
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Generations of passion...<br />
the success of the company<br />
It is always extremely interesting to <strong>di</strong>scover the magic behind a man and his success. We are talking about roots,<br />
passion, continuity, intuition, research and good taste...we are talking about the Arzilli’s family.<br />
Marino Arzilli started a bloodline of passion opening a patisserie in Turin in 1952 and his son Sergio inherited his<br />
passion.<br />
Sergio Arzilli is a man of a previous era, who began handling basic ingre<strong>di</strong>ents and found the strength of his<br />
professional life working with cacao and searching for the best quality raw products. These ingre<strong>di</strong>ents are carefully<br />
selected: from the <strong>La</strong>nghe IGP hazelnuts to the best cacao, to improve his products which appeal to the most<br />
sophisticated palate by combining the fl avours of Piedmont.<br />
Sergio Arzilli, who was born in Tuscany but matured in Turin, says: ‘I love Turin, a city where I have been living<br />
for many years, and it is for this reason that I decided to de<strong>di</strong>cate my products <strong>La</strong> <strong>Perla</strong> <strong>di</strong> <strong>Torino</strong> and to include a<br />
historical view of Turin in the trade mark.’<br />
The preparation to become master chocolatier and the role as administrator of the business was cultivated along with<br />
ten years as President of the National Food Confederation (CNA), which acknowledged Sergio in productivity systems<br />
and the requests of a continuous developing market.<br />
The brand ‘<strong>La</strong> <strong>Perla</strong> <strong>di</strong> <strong>Torino</strong>’ was created in 1996, starting with the chocolate truffl e praline and then expan<strong>di</strong>ng to<br />
a vast assorted range of products, which are becoming increasingly successful both nationally and internationally.<br />
This has been possible thanks to the work of Sergio’s daughter, Valentina (good blood doesn’t lie) who has experience<br />
in the international market. Valentina says about her father, who she trusts completely, that his experience and his<br />
tra<strong>di</strong>tion will be maintained but altered to suit the new generation, thanks to her stu<strong>di</strong>es, creativity and market<br />
strategies. Furthermore, Valentina recognises the <strong>di</strong>ffi culties and the responsibilities which lay behind this path, but<br />
accepts the challenge with eagerness.<br />
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