THE Liquor Book

14 THE LIQUOR BOOK.
Now, this is exactly the rig-ht kind of talk. It is
devoted to one thing and it tells all about it. I do not
see how it could fail to interest ever3-bodv who is
interested in Blackberry Wine and it seems as if it must
sell a Tot of wine to people who have never before under-
stood how g-ood blackberr}- wine is, and how useful it is
to have in the house.
Just before Thanksg-iving- and just before the holiday's
you have an excellent opportunity to do some good
advertising. Cover 3'our section thoroughly with adver-
tising matter telling the people just what thev ought to
have to properly supply the holiday table, and just why
they should buy these things from 3'ou.
Tell them just what wines they should have and how
they should be served. Tell them what sort of punches
are the proper thing for holidav festivities and how to
make them. People will welcome this sort of informa-
tion.
There are an^- number of people who haven't the
slightest idea as to what wines are proper with certain
dinners and with the different courses, nor how they
should be served. Lots of people in your vicinity would
serve wines and make mixed drinks and punches for
their guests if the}- only knew how to do it. But they
don't know and are afraid of making mistakes.
If there is anything about this subject 3'OU don't
understand yourself, by all means find out. Post yourself
thoroughly upon the subject. Find out just what
wines are considered the proper thing on all occasions
and master every detail as to their proper serving.
Learn also how wines should be handled in cooking as
well as on the table. Then tell the people all about it.
Get up a little booklet, for instance, on the subject of
sherry. Tell people what it is and how and when it
should be served. Tell them, also, with what dishes
sherry should be used in cookintr. Give them all