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THE Liquor Book

The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade. The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking

The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade.
The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable
field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking

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CATCH-LINES AND<br />

HEADINGS,<br />

CLIPPED FROM EVERYWHERE.<br />

"A little wine for the stomach's sake"<br />

is just as good now as it ever was—but it<br />

must always be good wine.<br />

The more fastidious you are, the better<br />

we will be able to please you— critical peo-<br />

ple are our best customers.<br />

We want your trade so badly that we are<br />

willing to pay well for it.<br />

Do you know the wide diflference between<br />

pretty good whiskey and exquisitely fine<br />

whiskey? Come in and let us show you.<br />

There is a cordial warmth and an agree-<br />

able, home-like air about our place that<br />

can't fail to please you.<br />

Malt and hops can't be brewed into a<br />

better beer than the famous .<br />

Our drink-mixers are regular artists<br />

their productions will tickle the palate of<br />

the most jaded epicure.<br />

We put just as good liquor into our<br />

mixed drinks as we sell "straight." We<br />

don't follow the usual custom of palming<br />

off inferior goods.<br />

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