THE Liquor Book
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade. The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade.
The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable
field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
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Daily Sales and<br />
Advertising Record<br />
A concise record of your daily<br />
sales and the daily cost of your ad-<br />
vertising will be found invaluable.<br />
For this purpose the following-<br />
twelve pages have been arranged."<br />
Very little time will be required to<br />
keep this record, the form being<br />
the simplest possible.<br />
After you have kept it carefully<br />
for a few months, you will find<br />
that it will indicate with a good<br />
deal of certainty just what your<br />
advertising is doing for you.<br />
The longer you keep it, the more<br />
interesting and valuable it will be-<br />
come, and the more incentive there<br />
will be to make each month's busi-<br />
ness exceed that of the preceding<br />
month, or that of the correspond-<br />
ing month of the preceding year.<br />
Try it. Commence with yester-<br />
day's sales— not with to-morrow's.
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