THE Liquor Book
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade. The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade.
The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable
field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking
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<strong>THE</strong> LIQUOR BOOK.<br />
If you like to mix your own drinks at<br />
home, we can furnish you with all the neces-<br />
sary materials.<br />
Of course, we have our preferences, but<br />
we don't try to force them on you. Your<br />
favorite brand of whiskey is here.<br />
We know how to keep our beers, wines<br />
and liquors just cool enough and just warm<br />
enough, and you know how important that<br />
If you've never been in here, come. If<br />
you have, we know we don't need to urge<br />
you to come of tener.<br />
" Haven't got it " and " Don't know how<br />
to mix it " are two answers you will never<br />
get here.<br />
The proper conduct needs long experi-<br />
ence, just the same as any other business.<br />
And we've had the experience.<br />
Don't buy your wines and liquors haphazard—<br />
it's dangerous.<br />
Adulteration, the crying evil of the age,<br />
is particularly rampant in the liquor busi-<br />
ness. Avoid all danger by coming here.<br />
You know what physicians say about<br />
malt extracts and how frequently they pre-<br />
scribe them. Good beer like the is<br />
nothing more nor less than a superior malt<br />
extract.
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