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THE Liquor Book

The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade. The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking

The averag-e liquor store neg-lects almost entirely one of the most profitable branches of the business—the famih' trade.
The liquor store that is satisfied with the trade that naturally comes to it overlooks a very fruitful and profitable
field. If a man is satisfied to sit quietly on his particular corner and take what trade comes to him, it is safe to say that he will never amount to much in the business, comparatively speaking

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<strong>THE</strong> LIQUOR BOOK.<br />

" A little learning is a dangerous thing."<br />

Don't patronize people who "think," or<br />

"guess," or believe. Buy of the man who<br />

kno'vs.<br />

'<br />

It is possible, by the use of chemicals, to<br />

closely imitate both the appearance and<br />

flavor of most liquors and wines. Our<br />

goods are the real thing— not a drop of<br />

imitation or adulteration comes inside our<br />

doors.<br />

Chemical analysis shows that Rye<br />

is as pure a whiskey as was ever distilled.<br />

You may say what you will, but people<br />

are bound to have a little enjoyment now<br />

and then. Our pure, wholesome wines and<br />

liquors will make the pleasure harmless.<br />

When you want a suit of clothes, do you<br />

go into any place where you happen to see<br />

a clothing sign ? Certainly not. You go<br />

to the best place you know of. Use the<br />

same discriminating judgment in buying<br />

your drinkables.<br />

If you aren't sure about what you want<br />

to drink, come in and tell us how you feel<br />

and we'll give you something that will touch<br />

the spot.<br />

Don't drink the heavy, soggy beer that<br />

makes muddy complexions and bleary eyes.<br />

beer makes bright eyes, clear com-<br />

plexions, a springy step and a nimble wit.<br />

This is a store of satisfaction and economy<br />

—a store where you get just what you want<br />

at just the price you want to pay.

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