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Sotto alcuni capi della nuova collezione<br />
Below some items of clothing of the new collection<br />
to the particular and proposing customized<br />
solutions.»<br />
Where will the products of the brand Villa<br />
d’Este be distributed<br />
«The points of distribution will be identified<br />
among a selection of the most prestigious<br />
department stores in the world, first in Italy<br />
and then in Europe and in the world, next to<br />
specialized boutique and of course in the hotel<br />
itself.»<br />
How much Made in Como and how much<br />
Made in Italy in your products<br />
«Mainly Made in Como will be the part of the<br />
accessories which <strong>com</strong>es from the silk industry.<br />
We boast the collaboration with Iltex<br />
in Como, specialized in the production of<br />
accessories of silk and cashmere, which will<br />
produce foulards and scarves. All the rest<br />
will be produced not exactly in the Como<br />
area, but in the regions of the north of Italy,<br />
selecting <strong>com</strong>panies which reach the excellence<br />
in their sectors.»<br />
Do you think that the brand can have a<br />
positive effect on tourism and on the promotion<br />
of Lake Como<br />
«We hope that this operation can bring a<br />
contribution in this direction. By promoting<br />
the products with the brand Villa d’Este in<br />
the world, we are going to tell both through<br />
the events promoted by the local press and<br />
through the material which will be realized<br />
and connected to all the products, the history<br />
of the territory and of one of its excellence.<br />
Each product will be ac<strong>com</strong>panied by a monographic<br />
book history of the Grand Hotel<br />
Villa d’Este and therefore of Lake Como.»<br />
What are the stages of presentation of<br />
the products of the collection called Villa<br />
d’Este<br />
«At the Salone del Mobile, in April, we will<br />
present the collections of equipment and<br />
accessories for the house. In autumn it’s the<br />
turn of the products for wellbeing and personal<br />
care, dedicated to the wellness of the<br />
SPA in Villa d’Este, together with a first selection<br />
of food products. In this respect, we are<br />
working to find and understand what are the<br />
typical products of Lake Como to include in<br />
our offer. Then, the presentation of the clothing<br />
line and of the luggage is ongoing.»<br />
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