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TERRITORIO<br />
A sinistra e nelle pagine precedenti e sotto,<br />
alcune immagini della passata edizione<br />
del Salone del Mobile<br />
Left, on the previous pages and under,<br />
some images of Salone del Mobile’s<br />
last year edition<br />
edizione del “Salone del Complemento d’Arredo”<br />
sarà ampia e variegata, con una panoramica<br />
esaustiva sull’arredo per la casa, sia<br />
per quanto riguarda le tipologie - dal pezzo<br />
unico al coordinato - sia negli stili, dal classico<br />
al design, dal moderno alle nuove tendenze.<br />
Ricca anche la vetrina offerta dalla<br />
25ª edizione di “Euroluce”, rassegna dedicata<br />
all’illuminazione. Sarà invece la 12ª volta per<br />
il “SaloneSatellite”, palcoscenico privilegiato<br />
per 700 giovani designer, rigorosamente under<br />
35, in gran parte provenienti dall’estero.<br />
L’ingresso a “The Event” è riservato agli operatori,<br />
eccezion fatta per il “SaloneSatellite”,<br />
aperto al pubblico ogni giorno, dalle 9.30 alle<br />
18.30. E domenica 26 aprile tutti e quattro i<br />
saloni spalancheranno le porte anche ai non<br />
addetti ai lavori, sempre dalle 9.30 alle 18.30<br />
(www.cosmit.it).<br />
L’offerta dei “Saloni” non si ferma però qui,<br />
ma invade il centro della metropoli, con<br />
eventi collaterali organizzati in collaborazione<br />
con il Comune di Milano, che ha messo a<br />
disposizione Palazzo Reale, prestigiosa sede<br />
espositiva a due passi dal Duomo. Dal 22<br />
aprile al 21 giugno lo storico edificio ospiterà<br />
la mostra “Magnificenza e Progetto. Cinquecento<br />
anni di grandi mobili italiani a confronto”,<br />
dedicata alla riscoperta delle origini<br />
del made in Italy attraverso una carrellata di<br />
arredi moderni e antichi. La luce sarà invece<br />
la protagonista dell’installazione dell’artista<br />
britannico Cerith Wyn Evans, dal titolo “IN-<br />
VOCATION (I call your image to mind)”, che<br />
nello stesso periodo avrà <strong>com</strong>e sfondo il cortile<br />
di Palazzo Reale.<br />
MODERN<br />
living<br />
In centre state<br />
at SalONE<br />
del<br />
MObilE<br />
Four halls displaying and describing the<br />
shapes, colours and materials of modern living,<br />
with eyes wide open to future trends. Hand<br />
in hand with design capital Milan which will<br />
be setting up a miriad of parallel events with a<br />
creative slant for the occasion. Playing a pivotal<br />
role in the exhibition will be the modern fair<br />
<strong>com</strong>plex of Rho which from 22nd to 27th April<br />
will be hosting ‘The Event’, as the four shows<br />
criss-crossing more than 200,000 sq m of Fiera<br />
Milano’s futuristic display areas have been renamed.<br />
The ‘Salone Internazionale del Mobile’ furniture<br />
fair now in its 48th edition has over the<br />
years been joined by the ‘Euroluce’ light fair,<br />
the ‘Salone Internazionale del Complemento<br />
Arredo’ furnishings accessories fair and the ‘SaloneSatellite’.<br />
So there’s a mix of options which last year attracted<br />
more than 348,000 operators from 160<br />
different countries, and which will shortly see<br />
2,500 exhibitors manning the stands.<br />
“In this period of recession there’s an imporatant<br />
<strong>com</strong>ponent determined by<br />
the climate of no confidence,” points out Carlo<br />
Goglielmi the president of Cosmit (the fair consortium<br />
which has been organising the event in<br />
collaboration with Federlegno- Arredo). “Firms<br />
need to invest strongly in positive <strong>com</strong>munication<br />
to show the effort being taken to be innovative<br />
in terms of products and processes.<br />
For the first time we’re faced with the problem<br />
of not just getting through the recession but<br />
also getting this across on the market place.”<br />
For this reason too the product range at ‘Salone<br />
del Mobile’ and at the 23rd edition of ‘Salone<br />
del Complemento d’Arredo’ will be wide and<br />
varied, with an exhaustive display of home furnishing<br />
both regarding types – from one-piece<br />
to modular – and styles – from classic to design,<br />
from modern to new trend. Rich too will be the<br />
shop-window on offer at the 25th edition of<br />
‘Euroluce’, the lighting exhibition.<br />
It’s the 12th time on the other hand for ‘SaloneSatellite’<br />
where 700 mostly foreign under<br />
35-year-old designers will enjoy the privilege of<br />
being centre stage.<br />
Admission to ‘The Event’ is restricted to sector<br />
operators, except for ‘SaloneSatellite’ which<br />
will also be open to the public everyday from<br />
9.30am - 6.30pm. And on Sunday 26th April<br />
all 4 exhibitions will open their doors to the<br />
general public from 9.30am - 6.30pm (www.<br />
cosmit.it).<br />
132 6 133<br />
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