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Brochure - Leiden

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Leon Visser and Yvonne Kret of <strong>Leiden</strong> Marketing:<br />

‘It’s time to discover <strong>Leiden</strong>’<br />

A conference, a symposium, or a relaxing day out? <strong>Leiden</strong> has all the<br />

ingredients to make it an unforgettable experience. But how do you choose<br />

from the numerous historic sights and the wealth of artistic and cultural<br />

attractions? <strong>Leiden</strong> Marketing has the answer: with personal advice and<br />

arrangements tailor-made to your wishes.<br />

Conference organisers,<br />

events managers and<br />

tour operators who<br />

neglect <strong>Leiden</strong> are<br />

missing out. <strong>Leiden</strong> has<br />

all you could wish<br />

for to welcome<br />

conference<br />

visitors and daytrippers<br />

in style.<br />

The historic<br />

city centre<br />

has no<br />

less than<br />

3,000<br />

historic<br />

monuments.<br />

Museums,<br />

concert<br />

halls,<br />

theatres,<br />

restaurants<br />

and hotels;<br />

they are almost<br />

all located<br />

in historic<br />

monuments<br />

within walking<br />

distance of one<br />

another. Add<br />

<strong>Leiden</strong>’s<br />

central<br />

location, and you have the ideal<br />

place for a business meeting or a<br />

day’s sightseeing.<br />

Conferences in style<br />

There are conference centres all<br />

over the Netherlands, but if you are<br />

looking for a special location for your<br />

conference or symposium, <strong>Leiden</strong><br />

has plenty to choose from. Yvonne<br />

Kret, Marketeer Conferences and<br />

Business Events: ‘In <strong>Leiden</strong> you can<br />

stage your event in the most beautiful<br />

historic locations: the Pieterskerk,<br />

the Hooglandse Kerk, a theatre, a<br />

concert hall or a museum, to mention<br />

just a few of the possibilities. And<br />

all these venues are right in the city<br />

centre, so it’s easy to combine your<br />

programme with cultural visits and<br />

culinary treats. And you don’t even<br />

need a bus! <strong>Leiden</strong> has a vast choice<br />

of restaurants from trendy bistros<br />

to gourmet restaurants, where you<br />

can enjoy delicious food from all<br />

countries of the world.’<br />

Tourist hotspot<br />

All these options make <strong>Leiden</strong> ‘the<br />

place to be’ for tourists and daytrippers.<br />

It’s the job of Leon Visser,<br />

Marketeer Tourism, to make <strong>Leiden</strong><br />

known to touroperators and travel<br />

organisations: ‘Most excursions<br />

consist of a visit to Amsterdam,<br />

followed by Keukenhof and end<br />

up in Delft. <strong>Leiden</strong> is all too often<br />

overlooked simply because people<br />

don’t know what a lovely and<br />

versatile city it is. Apart from all its<br />

museums, theatres, terraces, canal<br />

trips and walking tours, it is also an<br />

ideal base for the whole region. In no<br />

time at all you can be at the coast,<br />

in Holland’s Green Heart or the Kaag<br />

and Braassem recreation area where<br />

you can swim, sail, relax and even go<br />

on a cruise!’<br />

A la carte programme<br />

Actually, <strong>Leiden</strong> has almost too<br />

much to choose from. How can<br />

organisers of conferences, symposia<br />

and excursions possibly make a<br />

choice from all the city’s attractions?<br />

Leon: ‘Our job is to tell people all<br />

about the enormous variety of things<br />

to see and do in and around <strong>Leiden</strong>.<br />

If you would like, we can arrange a<br />

complete programme for you, and<br />

even go with you to visit the different<br />

locations.’<br />

Comfortable accommodation<br />

The big advantage of <strong>Leiden</strong>’s<br />

compactness is that you can walk<br />

everywhere. That sounds great; but<br />

what about hotel rooms? Yvonne:<br />

‘<strong>Leiden</strong> has many different hotels,<br />

varying from spacious, luxury<br />

accommodation on the outskirts<br />

of the city to atmospheric family<br />

hotels right in the centre. We have<br />

the capacity to cater for small and<br />

medium-sized conferences, and for<br />

bigger groups, we can use several<br />

hotels together. But that’s not<br />

something conference organisers<br />

need to worry about. We organise<br />

everything for you!’<br />

Inspiration days<br />

Come to <strong>Leiden</strong> and be surprised<br />

by the unique atmosphere of this<br />

fine city. <strong>Leiden</strong> is special, a city<br />

to discover, time and time again.<br />

Join one of our inspiration days and<br />

experience for yourself why <strong>Leiden</strong><br />

is known as the City of Discoveries.<br />

These are special days when we will<br />

take you on a journey of discovery<br />

through our city. We will introduce<br />

you to the many possibilities<br />

that <strong>Leiden</strong> has to offer tourists<br />

(inspiration day for tour operators)<br />

or to the facilities we have available<br />

for conferences and business events<br />

(inspiration day for organisers of<br />

conferences and business events).<br />

More information about our<br />

inspiration days can be found on our<br />

website. You can also register online<br />

for one of these fun and informative<br />

days.<br />

Press<br />

<strong>Leiden</strong> is an attractive destination<br />

where exciting things happen<br />

throughout the whole year. <strong>Leiden</strong><br />

Marketing organizes press receptions<br />

on a regular basis. Members of the<br />

press also pay frequent visits to<br />

<strong>Leiden</strong> on their own initiative or by<br />

invitation to source articles about the<br />

City of Discoveries.<br />

Should you have any special<br />

requests, we will be pleased to put<br />

together a comprehensive programme<br />

for you, aimed at your specific<br />

interests. We can, of course, also<br />

provide you with a detailed press kit.<br />

For more information, please refer to<br />

our website.<br />

<strong>Leiden</strong> Marketing 51

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